12-13 May 2014, EAST Private Cinema, Hamburg, Germany
How to Make Money in Digital – Transform Traffic, Fans, and Postings into Profit!

Digital - and Social Business Conference 2014 in Hamburg, Germany featuring the following speakers

The Marketing 2.0 Conference is aimed at all professionals who think that today's marketing industry is in need of a change! more...

LARA RUTH
CITI BANK

ALI JAFARI
TWITTER

NESTOR PORTILLO
MICROSOFT

UMANG SHAH
WALMART

JENNY DERVIN
JETBLUE

BARBARA SCHANDL
MONDELEZ

MIKE NIEMCZYK
GROUPON

SEAN GARDNER
HuffPo

MARTIN MICKO
EMC

SALLY O' ROURKE
PROMISECOMMUNISPACE

HENRY ANDERSON
NOVARTIS

SABINE HOFFMANN
AMBUZZADOR

ANNA O'BRIEN
SPRINKLR

JACK HOLT
MATTR

JAIME PUNISHILL
THOMSON REUTERS

RAMON DE LEON
DOMINO'S PIZZA

BLAKE CAHILL
PHILIPS

FREDERIC CAVAZZA
CAVAZZA

TORSTEN WINGENTER
LUFTHANSA

NICLAS OTTE
SAP

JIM ROSENBERG
UNICEF

FELIX KROHN
Wolters Kluwer

TOM GARRAHAN
MODERATOR

NILS ANDRES
M2C HOST

BJÖRN OGNIBENI
M2C CURATOR




Speakers 2011 - 2005

SEAN MOFFITT
WIKI-BRANDS

Sean Moffitt is managing director, Wikibrands and author of the award-winning book Wikibrands - Reinventing Your Company in a Customer-Controlled Marketplace (McGraw-Hill). He is well-recognized global thought leader in company innovation, brand leadership, social influence marketing and online community building. He has been an executive-level marketer, agency leader and consultant in roles bridging the traditional and digital divide for over 15 years.





He continues and expands that work for startups, Fortune 500s and executive teams by leading the Wikibrands customer engagement hub and consultancy (www.wiki-brands.com) and as executive counsel to Canada’s largest business incubator MaRS and with Moxie Insight helping executive and brand teams power the collaborative enterprise. He authors an annual seminal study on the pulse of marketing, media and digital culture “The Buzz Report”, speaks at over 50 events per year, publishes a number of critically acclaimed white papers on new media topics and is a columnist for Smart Brief on Social Media, Future Lab and WordofMouth.Org.


GABRIEL YORAN
AKA-AKI

Gabriel Yoran, 31, war schon vor aka-aki Technologie- und Medienunternehmer. 1997 gründete er mit zwei Freunden die Sicherheitssoftware-Firma Steganos, deren Produkte von Millionen sicherheitsbewusster Anwender weltweit genutzt werden. Er studierte Gesellschafts- und Wirtschaftskommunikation an der Universität der Künste Berlin und schreibt regelmäßig zu Fragen des Managements und strategischer Kommunikation. Bei aka-aki ist er Co-Geschäftsführer für Produktentwicklung und -management.

ADAM EVERS
POLARIS

Adam Evers is a digital marketing professional and expert in social media strategy. In just five years, Adam has rapidly become proficient in his field – a result of experience garnered from working with a broad range of businesses. These brands have included start-ups and niche media outlets through to national food outlets, including Famous Dave’s, and the world-leading, power-sports giant, Polaris.



As Social Media Marketer at Famous Dave’s, Adam was responsible for the Company’s entire digital asset portfolio. Working closely with company Founder, Dave Anderson, Adam project-managed the redesign for FamousDave.com – including tech elements, look-and-feel, online ordering and the mobile website. In addition, he launched and managed the entire social media strategy – which included social media training for the Company’s executives. The social media campaigns he managed were a huge success: while under his management Twitter followers grew by 20,000 and Facebook fans, an impressive, 100,000.



Now Interactive Marketing Communications Manager at sports brand Polaris, Adam’s role requires creation of social media strategy and specific campaigns tailored to the Company’s global markets. Projects have included a digital vision and CRM strategy for Polaris’ Australian subsidy and development of assets and content around the Dakar Rally – the world-famous off-road rally. For Dakar he developed digital strategy, a custom-built Facebook app and social media content which increased the fan base and significantly boosted engagement frequency across the key markets he worked closely with - Brazil, France, Peru and Spain.



Outside of work, Adam’s just as creative and ambitious, and even entrepreneurial too. Firstly, he set-up, and also manages, the digital marketing agency, The Last Cartel. This innovative young agency owns and runs several burgeoning website companies including: thesocialmediadistillery.com; startupstudent.com; eitheryoulikebaconoryourewrong.com and dreamjob.io.



Adam also manages Nemato, the up-and-coming electronic dance music producer, and reviews and spotlights electronic dance music for Drop of the Week – both of which fulfill his passion for this genre of music.



Adam studied at Bethel University and has, on occasion, returned to work alongside the faculty, sharing his broad expertise in marketing, social media -and even his knowledge as an entrepreneur - with pupils studying Business, Marketing and Entrepreneurship.

LAURA SUCHOSKI
ESPNw

Laura Suchoski is social media manager for ESPN and coordinates social editorial, strategy, and sponsored executions for espnW (ESPN’s new business targeting female fans and athletes). She joined ESPN in 2010 and has helped the company adopt innovative social strategies, launch social presences for ESPN brands, and design and execute successful new visual, social campaigns. Before ESPN, Laura worked in advertising as McCann-Erickson graduated from Duke University in 2009, where she was a four-time Field Hockey All-American, team captain, and member of the U.S. Women’s Field Hockey National Team for seven years.

MARCUS TANDLER
TANDLER DOERJE PARTNER

Marcus Tandler is a Partner at the German-based Online-Marketing

company Tandler.Doerje.Partner, which has a strong focus on SEO

services for large companies and websites looking to improve their

rankings within the Google guidelines. Together with his Partner and

former Google EMEA Manager Niels Doerje he's consulting various large

companies across Europe about all aspects of Online Marketing.



Marcus started working in the SEO industry well over 15 years ago, and

was co-host of the popular “Webmasters on the Roof” show on

Webmasterradio.FM. He's also a regular speaker at various conferences

around the world such as SMX, Search Engine Strategies and O’Reilly’s

web2.0expo. He got a lectureship at the University of Applied

Management in Erding, and lectured several times at the University of

Darmstadt, teaching students how to excel in Online Marketing.



Marcus was the first German to ever win the Award for Outstanding

Personal Contribution to Affiliate Marketing at CJU Europe 2007.

He holds a master’s of arts and a diploma in marketing. He resides in

Munich, Germany.

DAVID FLETCHER
MEDIAEDGE:CIA

David Fletcher, the head of MediaLab, a research division at Mediaedge:cia, explains: "Identity tends to be used simultaneously to show similarities and difference. Many Asians, for example, would consider themselves as English and Indian, so they are not automatically differentiated among their peers but are seen as bringing something unique to the table that no-one else does. It's not as simple as one or the other."

KATIE MORSE
BILLBOARD

Katie Morse has been combining her passions for music and digital marketing for 10+ years at a variety of small and large brands. She grew up a musician, began moderating music forums at the age of 15, and has previously worked with companies such as PAETEC (now Windstream), Radian6, and AEI Media (Drum & Bass Arena / UKF). Katie currently leads Billboard's social media team, and on top of experiencing unprecedented social audience growth under her leadership, Billboard has also broken new ground for the company by fully integrating new media into their iconic editorial coverage of the music business, including hosting a Google+ Hangout live from The GRAMMYs red carpet.

ADRIAN PARKER
INTUIT

Adrian D. Parker leads Social, Mobile and Emerging Media for Intuit, a global leader in financial and business software. In this newly minted role, he directs the strategic vision for leveraging peer influence and tech innovation to improve customer’s financial lives. Previously, Adrian served as Director of Social Media & Digital Strategy at RadioShack Corporation where his team was recognized across the industry for innovations in mobile marketing, social strategies & digital advertising. Adrian’s pioneering work with Twitter, foursquare, Facebook, Apple and other tech platforms has been featured in case studies and books. He also serves as a multi-channel consumer advocate responsible for developing interactive programs that drive results across product marketing, customer support, public relations, e-commerce and employee recruitment.



He started his marketing career at Footaction USA and Foot Locker where he rose to increasing levels of responsibility, including advertising, online marketing and brand development. In 2006, Parker joined Liz Claiborne as Director of Marketing where he ran the specialty retail division in New York City, leading creative, marketing and digital. He later founded The Parker Marketing Group, a marketing communications firm providing Fortune 500 solutions to retailers and small businesses.

An award-winning brand strategist, Parker's agency and client side experience has also produced successful programs for ESPN, Nike, adidas, and Body Shop among others. In addition to keynote presentations at national universities and conferences, his insights appear regularly in media outlets such as Forbes, Wall Street Journal, AdAge, PC World, AdWeek, USA Today, eMarketer and numerous other publications.



In 2011 he accepted a Forrester Research Groundswell award as recognition for RadioShack's top-performing B2C digital campaigns. He has been honored by “Black Enterprise” magazine, "The Network Journal" and INROADS for his bold marketing strategies that helped transform American business.



Adrian has an intense passion for empowering youth and entrepreneurs. He has mentored more than 30 Dallas area small business owners and volunteers for organizations such as Shelter The World, The Plan Fund, Project Enterprise and Jack and Jill. He and his wife Alisha are also active at The Hills Church in Fort Worth.

AUDRA MARTIN
THE ECONOMIST

Audra joined The Economist in 2005 and is responsible for customer engagement across digital channels, as well as the advertising strategy and publishing operations for the site. Over the last 13 years, Audra has worked in various aspects of online publishing and product development. Prior to joining the Economist, Audra has worked for the New York Times as well as Hoover's Inc., a subsidiary of Dun and Bradstreet.

CORDELL LAWRENCE
JACK DANIELS

Cordell Lawrence is the Global Community Manger for Jack Daniel’s Family of Brands (Jack Daniel’s Tennessee Whiskey, Jack Daniel’s Tennessee Honey, Gentleman Jack and Jack Daniel’s Single Barrel). In this role he has led the explosive growth of Jack Daniel’s into the top Three Brand Pages on Facebook in the Spirits/Wine category. He also was instrumental in the launch of Jack Daniel’s Tennessee Honey, which relied heavily on social media integration.



Lawrence joined Brown-Forman from Doe-Anderson, where he was an Account Manager, responsible for guiding communications initiatives as well as managing marketing, advertising, and brand campaigns. Lawrence has proven experience in both interactive marketing and consumer communications.



Lawrence received a B.A. in Business Administration (Marketing Emphasis) from Transylvania University and is a graduate of Trinity High School. He is a lifelong resident of Louisville, KY where he currently resides with his wife Corinne Vogel Lawrence.



For 140 years, Brown-Forman Corporation has enriched the experience of life by responsibly building fine quality beverage alcohol brands, including Jack Daniel’s Tennessee Whiskey, Southern Comfort, Finlandia, Jack Daniel’s & Cola, Canadian Mist, Korbel, Gentleman Jack, el Jimador, Tequila Herradura, Sonoma-Cutrer, Chambord, New Mix, Tuaca, and Woodford Reserve. Brown-Forman’s brands are supported by nearly 4,000 employees and sold in approximately 135 countries worldwide. For more information about the company, please visit http://www.brown-forman.com/.

BILL TOLANY
WHOLEFOODS

Bill Tolany leads Promotional Commerce at Whole Foods Market and was the founding leader of the company’s Integrated Media team, with responsibilities for national marketing, social, mobile, and ecommerce.



Under Bill’s leadership, Whole Foods Market has been recognized as an innovator with its mobile apps, sales strategies, and the combination of global and local social content. He admits to being unreasonably proud of the company’s April Fools efforts. Prior to Whole Foods Market, Bill held a wide variety of roles with startups and invented the board game “Dibs”.

MONIKA GEHNER
WORLD HEALTH ORGANISATION

Ms Monika Gehner is currently Team Leader, Social Media, at the World Health Organization (WHO), the United Nations’ specialized agency for health.

Monika has been working at WHO from 1993-2000 and from 2009-present on various health issues. For instance, she strategized and coordinated the global communications around World Health Day 2012 on active ageing - Adding Health to Life. She coordinated the launch of the first-ever WHO report “Women and health”.



From 1996-2000, Monika Gehner led the content development at WHO of the theme park “Health Futures” at the World Exposition EXPO 2000, including trends such as population ageing and the growing burden of noncommunicable diseases. From 1993-1996, she co-organized three World AIDS campaigns at WHO and the Joint United Nations Programme on AIDS.



From 2007-2009, Monika Gehner worked at the Global Forum for Health Research, an international foundation in Geneva, as part of the management team, advocating for research for health for low- and middle-income countries.



During her break from global health, 2000-2009, she was Chief Operations Officer in an open source web applications start-up.



Monika Gehner holds a Bachelor of Arts degree in European Business Administration (Germany and France) and a Master’s degree in Communications (United States).

HEATHER OLDANI
MCDONALD'S

As Director of Communications at McDonald’s USA, Heather Oldani is responsible for developing and executing the public relations and social strategy that will build McDonald’s brand reputation and business long-term in the United States.

Specifically, Heather oversees a talented team of nine that crafts award-winning leadership public relations programs that build relationships with consumers and the media, drive positive brand perceptions and create awareness and trial of new product launches. She focuses on creating strong synergy and collaboration between the public relations and marketing functions and oversees national media relations and social media, as well as brand category and brand reputation national PR efforts. Heather also has oversight of four national PR agencies and the McDonald’s National PR Agency Roundtable, which she developed in 2007 to bring more alignment and integration to the brand’s PR efforts at the national and local level.

JESSICA BERLIN
AMERICAN EAGLE

Jessica Berlin (@JessBerlin) is a social media strategist with a background in public relations, marketing and social media in the entertainment and fashion retail industries. Currently the Social Media Manager for American Eagle Outfitters, a major clothing retailer based in Pittsburgh, PA she is responsible for the social media marketing strategy, campaign development and execution for their three brands - American Eagle, Aerie and 77kids. She oversees the social content and experience for an active community of nearly 6 million Facebook fans and 100,000 Twitter followers. Prior to AE, Jessica ran social media for Cirque du Soleil based in Las Vegas.

LARS SILBERBAUER
LEGO

Lars Silberbauer holds the position of Global Social Media Strategist at the LEGO Group and is responsible for driving the strategic development and implementation of all major social media initiatives for the LEGO brand. He comes from a background in digital and broadcast media from his previous position at the Danish Broadcast Corporation.

Besides working on numerous social media projects and with digital media, Lars has been working as Creative Project Manager for the light projections at the new DR Concert House in DR Byen. The concert hall was built by the French architect Jean Nouvel who has created a world class venue where architecture and media are closely connected.

Lars has a Masters degree in Digital Media from the University of Copenhagen and a HD degree in Strategy and Business Innovation from Copenhagen Business School.

Twitter: http://twitter.com/#!/larssilberbauer

STEPHANIE SCHIERHOLZ
RAYTHEON

Stephanie L. Schierholz is the manager of Social Media for Raytheon Company. Raytheon Company (NYSE: RTN), with 2011 sales of $25 billion, is a technology and innovation leader specializing in defense, homeland security, and other government markets throughout the world. With headquarters in Waltham, Mass., Raytheon employs 71,000 people worldwide.
As a member of the Corporate Affairs and Communications team, Schierholz is the day-to-day liaison between Raytheon and its external, online communities. She provides strategic communications guidance to Raytheon’s senior management and is an advocate for incorporating emerging communications technologies into its public outreach activities.
Schierholz has more than 10 years’ experience leading strategic communications, media relations and public outreach efforts.
Before joining Raytheon in February 2012, Schierholz spent five years at NASA. She was an agency spokesperson then NASA’s first social media manager. At NASA, she led the agency’s social media activities, including the flagship Twitter account, @NASA, and Facebook page. She was the architect of social media partnerships with Foursquare and SlideShare and was instrumental in creating and leading NASA Tweetup events to bring NASA’s online followers to in-person gatherings at agency locations.
Prior to joining NASA, Schierholz was the director of Communications for the Space Foundation. She began her career at the Space Foundation as its manager of Space Awareness and Policy Initiatives, and was promoted to Communications Associate then manager of Communications.
Schierholz has been recognized with three of NASA’s highest awards: the Space Flight Awareness Award, NASA Exceptional Service Medal, and Group Achievement Award. Additionally, the Space Foundation awarded NASA’s social media team its Douglas S. Morrow Public Outreach Award for significant contributions to public awareness of, and support for, space programs.
She is the 2012 president for Women in Aerospace (WIA), a nonprofit organization that works to expand opportunities for leadership and increase visibility of women in the aerospace community. Previously, Schierholz was the president-elect, the secretary and the historian for WIA.
Schierholz also is an adjunct professor at Georgetown University, an inaugural member of the British Council’s Transatlantic Network 2020, and a member of the Public Relations Society of America. She also serves as a keynote speaker and panelist at social media and public relations conferences.
She earned her Global M.B.A. at the McDonough School at Georgetown University and holds bachelor’s degrees in business administration and English.

STACY GRATZ
AMERICAN EXPRESS

Stacy Gratz is Vice President, International Social Media Strategy at American Express, where she is charged with building and evolving the company’s social media strategies in Europe and Asia. Prior to this role, Stacy lead the social strategy for the firm’s US Brand and cause marketing campaigns. She was also responsible for the social strategy and activations of American Express -sponsored events such as the live-streaming concert series UNSTAGED, Fashion Week, US Open, and Tribeca Film Festival.

Prior to American Express, she spent three years at H&R Block where she lead social strategy and served as the community manager for HRB’s Twitter, Facebook, and YouTube profiles. She began her career in marketing at Wired Magazine in New York City. Stacy earned a Bachelor of Arts degree from New York University. She recently moved to London with her husband and her two adorable dachshunds.

SCOTT MONTY
FORD

The best way to describe Scott is "Renaissance Man." Friends and colleagues that know Scott from one facet of his life are very frequently surprised to learn of his interests and talents in other areas. Scott is a marketing and communications professional focused on the digital industry - specifically on social media. His career spans a number of industries such as healthcare, pharma, biotech, travel, automotive, tech, and communications, and includes a wide range of clients, from start-ups to Fortune 500 companies. Some of Scott's clients include American Airlines, Audi, Starwood Hotels, IBM Healthcare & Life Sciences, Boston Scientific, The Coca-Cola Company, Millipore, Motorola and Kraft Foods, as well as numerous small-cap and start-up ventures. Scott is currently the head of social media for Ford Motor Company, where he holds the title Global Digital & Multimedia Communications Manager. While his role is based in the Corporate Communications area, he is a strategic advisor on all social media activities across the company. From blogger relations to marketing support to customer service to internal communications and more, social media touches many facets of Ford business, and Scott is there to ensure it is consistent across all of them. As Consigliere for crayon, LLC, Scott served as the primary point of contact for clients, representing their interests. But his role elevated his connection with the client beyond a typical account service role, counseling clients with a firm understanding of their industry, a breadth of knowledge of the landscape of new marketing, coupled with a personal approach to deepen the relationship. Scott joined crayon after three years with PJA Advertising + Marketing, a BtoB shop that specializes in the high tech and health sciences industries, where he helped clients with integrated brand campaigns and led an e-newsletter practice for a major client. Previously involved in the managed care and biotech/pharma/medical device consulting space, he has served in a variety of sales, marketing and communications roles. In addition to his marketing background, Scott is an active blogger and podcaster. He writes about issues relevant to the intersection of advertising, marketing and PR at The Social Media Marketing Blog (www.scottmonty.com) and also writes The Baker Street Blog, a literary undertaking, at www.bakerstreetblog.com. Scott has been featured in the Wall Street Journal, has guest-hosted the podcast Marketing Over Coffee, has been interviewed on numerous marketing podcasts, and is a recognized thought leader in the marketing industry. Scott received his Master's in Medical Science from Boston University's School of Medicine concurrently with his MBA from BU's Graduate School of Management. He lives in the greater Boston area with his wife and two young sons, golfs all too infrequently, and has a hidden talent for voice over work.

ALI ARDALAN
INTEL

Ali serves as a Media & Analytics Strategist with Intel’s Social Media Center of Excellence (SM-COE). In this role he sets the overall measurement strategy and as Intel drives social programs with 7.5 million fans in 40+ countries and a dozen languages. Ali collaborates predominately with social media startups, agencies and Intel social strategists to scale our efforts further while telling the story of our reach & impact. Ali specifically drives this approach in market on global campaigns, local programs, partner programs, events & during crisis management situations.

Ali has focused on Marketing Analytics, Operations & Metrics/Process Optimization for the past decade in both manufacturing and telecom. A native Bostonian living in Silicon Valley, Carnegie Mellon Alum, Lego-maniac, TED fan, amateur home chef and photography fan… Ali looks forward to connecting with the M2C group as we debate ideas together. You may connect with him on Twitter @aardalan & via LinkedIn http://intel.ly/aardalan

DAN BURKE
AUTONOMY

As the VP of Promote Technologies for Autonomy, Dan is responsible for providing subject matter expertise along our Promote category and how it relates to Meaning Based Marketing. Dan works with leading multi-channel regulated and non-regulated companies to help them better understand and act against social media business opportunities.
Prior to Autonomy, Dan worked for Fidelity Investments within Personal and Workplace Investments. Dan delivered the first Web reporting metrics across online projects combining disparate metrics to create foundational knowledge of customer satisfaction and utilization. Further, he created a monthly Web Scorecard and Intranet site to drive internal awareness around Web metrics such as online engagement, online acquisition and optimal channel mix.
Prior to Fidelity, Dan lead the online investment practice for Gomez, Inc. providing domain expertise within investments and insurance across functionality, usability and Web site performance; and consulted to leading discount and full service brokerages, mutual fund companies, insurance firms and high net-worth advisory firms on the delivery of Internet financial services.

SHAUNA CAUSEY
NORDSTROM

Shauna Causey has managed communications, community relations and social media strategy for companies, non-profits and elected officials. She’s worked for the Seattle Mariners Baseball Team, Fox Sports Net, FOX and WB, and the biggest cable provider in the United States, Comcast. She's also consulted for various companies including Google on social business strategies. She's now VP of Social Media Club Seattle and manages social and digital media for Nordstrom.

Shauna was voted in the 100 Top Women in Tech by TechFlash and has been featured in the LA Times as part of the "Female Empire of Technology," the Huffington Post, and Geek Wire among others. In 2011, she was voted in the Puget Sound Business Journal's 40 Under 40. She serves on four non-profit boards and in early 2009, she started Voluntweetup, a grassroots event series where local technology enthusiasts volunteer to train and educate non-profits how to effectively use social media.

JONATHAN WOLF
BAZAARVOICE

As the Director of Product Strategy at Bazaarvoice for the last 5 years, Jonathan has witnessed the social successes and struggles for 1000 brands worldwide and the idea of “social for social’s sake” makes him cringe. Jonathan is currently responsible for predicting the future of the European social landscape and ensuring that the Bazaarvoice platform continues to evolve to enable help its clients maximise their investment in social and social data. He has 471 Facebook friends but still refuses to friend his mother.

VIRGINIA SULIMAN
HILTON HOTELS

Virginia Suliman is the Vice President of Web Design & Development for Hilton Hotels Corporation. Ms. Suliman boasts more than 17 years of hospitality management experience — 12 of them at Hilton — in areas such as managing Hilton’s global distribution strategy, third-party travel agency relationships, and online distribution. Ms. Suliman is currently responsible for the online presence on behalf of all nine brands in the Hilton family around the world, managing a team of 60 Hilton professionals worldwide. Focused on advancing Hilton’s core booking site, Ms. Suliman also drives innovation for Hilton and its guests through global expansion, mobile development, and progressive Web tool integrations. Ms. Suliman also leads Hilton's Social Computing activities and serves as the voice behind @hiltononline, one of Hilton's corporate Twitter handles.

Among the numerous achievements that Ms. Suliman and her team have earned for Hilton are achieving multibillion-dollar revenues from its Web sites, several No. 1 J.D. Power rankings for the online booking interface, and industry firsts such as eEvents (online meeting planning) and Suite Selection (room selection functionality akin to an airline’s seat selection functionality). Ms. Suliman’s vision and leadership have earned her substantial recognition, including earning CIO magazine’s "One to Watch" award and Travel Agent magazine’s "Rising Star"” award.

STEVE HOLMES
BAKER & McKENZIE

Steve Holmes is a Partner at Baker & McKenzie, the most global law firm in the world. He joined their leading Technology and Communications practice in 2000 and now leads the London office's Digital Media team.

Steve has advised extensively on social and digital media projects, including advising Aviva on the launch of their internal, global, social media network, FremantleMedia on legal issues relating to interactive, digital media projects and the use of user generated content and a leading, US entertainment company on their global social media service for children. He has also advised suppliers in relation to the provision of technology and moderation services for businesses who are operating social media services.

Steve is the author of the leading guide to IPTV and mobile TV in the UK and also advises in relation to digital music, gaming, production and other businesses. He is ranked as one of the top digital medial lawyers in Chambers' 2012 guide to the legal profession.

PETER PARKES
EXPEDIA

Peter is responsible for social media strategy, operations and culture at Expedia across Europe, the Middle East and Africa. He has spent the last five years applying rigorous communications discipline and business thinking to the social media space, both in the PR/digital agency world and in house at Skype and Expedia. He has developed a deep understanding of the opportunities to harness and nurture customer and influencer communities to drive awareness, acquisition, conversion and retention.

JIM ROSENBERG
WORLD BANK

Jim Rosenberg (@jerotus) is the Head of Social Media at the World Bank, where he oversees global social media efforts, including crisis response, campaigns, governance, standards, and capacity building. Owned by 187 member countries, the World Bank is a vital source of financial and technical assistance to developing countries for investments in education, health, public administration, infrastructure, financial and private sector development, agriculture and environmental and natural resource management.

Previously, Jim managed outreach for a global mobile phone banking program housed at the World Bank and supported by the UK Department for International Development (DFID) and the Bill & Melinda Gates Foundation. In this role he facilitated a culture of external engagement through media relations, blogging, social networking, and live events. He managed the team’s role in the GSMA Mobile Money Summits in 2008 (Cairo), 2009 (Barcelona) and 2010 (Rio de Janeiro), as well as at the Clinton Global Initiative (2008). He first joined the World Bank in 2004 as the Multimedia Editor for the South Asia region.

Jim has nearly eight years of experience as a radio journalist. He has been a producer for Bob Edwards at XM Satellite Radio, and for four years was a local radio reporter at NPR affiliate WAMU-FM where he
covered business and technology. Jim was also the lead reporter for WAMU’s coverage of Sept. 11th, and its aftermath at the Pentagon. He contributed stories frequently to Marketplace, the public radio business program of record in the United States. His work was recognized with two New York Festivals Bronze WorldMedals, as well as a regional Associated Press award. Before joining WAMU, Jim was the radio producer for the Washington bureau of the Australian Broadcasting Corporation.

Jim holds a master’s in Journalism with a focus on new media and broadcasting from Columbia University in New York, where he today serves as a member of the Alumni Board.

BRITTA SCHELL
MTV

Britta Schell is MTV’s Director of Digital Strategic Insights. A millennial and digital native, Britta develops and implements innovative research methodologies to keep MTV fully immersed in millennial digital culture and emerging technology and behaviors. She also champions MTV’s digital innovation and optimization of the brand’s digital experience for the millennial audience. Prior to joining MTV, Britta worked on digital, brand and innovation insights and strategy as well as creative campaigns and a few launches for a diverse group of brands including Coca Cola, P&G, RIM BlackBerry, American Express, HBO, Virgin America, Agent Provocateur, Jawbone and eos beauty. Pro bono engagements have included innovative digital campaigns for the nonprofit Nanhi Kali, social media and brand consulting for NYC startups, and green beauty advocacy as an influencer on Twitter. Britta is a graduate of the George Washington University and is based in MTV’s New York office.

MARIA AMEZAGA
SHELL

Maria Amezaga is a marketing professional with more than 15 years of experience maximizing in the energy, automotive and financial services industries, skilled in business-to-business and business-to-consumer marketing and multicultural advertising.

Maria studied at the Universidad de Piura - Montemar Institute of Advertising and Design (Peru) where she majored in Advertising and Graphic Design. Maria also holds a degree in Visual Communications from The Art Institute of Houston.

Maria joined Shell in 2007. Her first role at shell was as Marketing Manager for Shell Talent Acquisition, role in which she developed and implemented global marketing and media plans that support consistent brand positioning and achieve ROI goals.

At the present, Maria is the Global Social Media Manager for Shell role in which she’s Responsible for overseeing the creation, management and development of the Company’s Social Media Strategy and Social Media team. Coordinating efforts with the internal Editorial, Marketing and PR teams and ensuring consistency in voice and cultivating an integrated digital program (holistic approach) and online brand. Responsibilities include delivery of engaging & successful social media and digital programs, as well as evangelising and promoting a social framework through training throughout the company to ensure its effectiveness and encouraging adoption of relevant social media techniques into the corporate culture and into all of the company’s products and services

Prior to joining Shell, Maria was a Creative Director for a multi-cultural advertising agency where she planned, developed, and launched direct marketing campaigns for clients such as Visa, Bank of America, Walmart, and Novartis. Maria has vast experience in automotive, finance and oil services industries working for Toyota, AIG and Weatherford respectively, where she developed corporate communications and marketing collateral for direct marketing campaigns, e-marketing, and B2B/B2C customer-retention initiatives.

Maria and her husband Daniel have two children and live in the Houston area.

GINA DEBOGOVICH
BESTBUY

As Enterprise Customer Care’s social media strategist, Gina provides strategic direction for Best Buy and its family of brands in the online space. She engages directly with customers on Twitter (BestBuy_Gina), appears in Best Buy's bi-weekly videos, and writes “Best Living,” one of Best Buy's blogs. Gina leads a team of employees who are responsible for the day to day operations of customer-facing online communities across a variety of the Best Buy brands. Since the team is responsible for moderating nearly all of Best Buy’s online customer-facing engagements, it endeavors to usher a consistent brand voice through all of these communities. For leading Best Buy into the new online realm, Gina and her team were honored with receiving the company’s highest honor: The Chairman’s Award. Gina has worked with online communication for over a decade and holds two graduate degrees, one in psychology and the other in IT.

JACQUES MATHIEU
ORIFLAME

Jacques is responsible for the “Consumer Insight” department for the all group Oriflame Cosmetics worldwide. He is in charge of all developments in “qualitative” and “quantitative” research as well as driving the “Front End Innovation” area. Jacques started at Oriflame Cosmetics in January 2003 and created from scratch the “Consumer Insight” department. His main goal is to ensure Oriflame Cosmetics always follows a “Consumer centric” approach. He progressively introduced different techniques to be closer to the Consumers and ensure the company develops innovations that resonate with them (like “ethnographic research” or the use of a “private web-community”)

Previously Jacques worked for 15 years at Unilever Belgium in various Marketing & Sales positions, the last one being “Head of Consumer Insight” for the Detergent & Cosmetics Divisions together with “Direct Marketing” responsibilities.

DAVID WITT
HERSHEY'S

David recently joined The Hershey Company, where he leads the consumer engagement and brand public relations efforts for the company, including for iconic brands such as Reese’s, Hershey’s, Hershey’s Chocolate Kisses, Twizzlers, Jolly Rancher and many more.

Prior to his current role, he worked at General Mills, where he led social media and the company’s WOM efforts. During his time at General Mills, he also led brand public relations for various brands, including Yoplait, Progresso, Hamburger Helper and Old El Paso. He also created the company’s three consumer engagement networks – MyBlogSpark, Pssst… and MyGetTogether.

David is President-Elect of the Word of Mouth Marketing Association and the lead for Hershey with socialmedia.org (formerly the Social Media Business Council).

Additionally, David worked for eight years as a concert and festival producer and promoter in California, focusing mainly on classical and jazz musical events. He also worked in sports and event marketing for Blue Cross Blue Shield and worked in brand public relations for clients including Reynolds Consumer Products, Home Depot, Virginia Beach Tourism and Amelia Island, at a public relations agency in Virginia. He received his MBA from Azusa Pacific University in California.

JAMES MUSICK
GENENTECH (ROCHE)

James is currently the Director of Social Media & Web Communications at Genentech, where he applies his experience and skills to the task of leading corporations to build mobile, social, and interactive applications which provide strategic business value without sacrificing user experience and adoption.Musick is an interactive digital media strategist, focusing on the convergence of social and mobile technologies. His background includes a doctorate in neurophysiology (University of Washington), where creating computer models of neural behavior led to interest, and then a career, in software engineering and architecture in the fledgling social/knowledge management/collaboration software space. Musick complemented his enterprise software experience with work in corporate IT strategy and then as a strategy director for a digital agency.

EKATERINA WALTER
INTEL

Ekaterina Walter is a marketer, thinker, speaker, and connector. As a Social Media Strategist for Intel, Ekaterina works at the intersection of high tech and integrated marketing—driving campaigns and helping colleagues to leverage new media in support of business goals. She believes that building relationships with customers should be at the core of any business and that social media provides a perfect opportunity to do so. At Intel Ekaterina is responsible for company-wide social media enablement and corporate social networking strategy. She is a guest blogger for publications like Mashable, Fast Company, AdWeek, and others. You can connect with her on Twitter @ekaterina. She blogs on her blog - Building Social Bridges.

JEN REDDY
COMMUNISPACE

As the VP of Global Marketing at Communispace, Jen’s primary role is to expand our global reach while continuing to build upon our existing US presence. Some of her responsibilities include brand building, lead generation, thought leadership and product marketing.



Since joining Communispace in 2006, Jen has played many roles throughout the organization. Most recently, she has overseen the launch of the Communispace website, spearheaded the evolution of our new brand identity and helped drive the creation of key thought leadership pieces. Her passion for social media, branding and cultural trends informs every aspect of her role.



Prior to joining Communispace, Jen worked as a Brand Planning Director and for over 12 years, she helped guide some of the world’s largest brands at Mullen, The Martin Agency, and Arnold Worldwide. Throughout her career in advertising, Jen had the pleasure to work with clients such as Timberland, Citizens Bank, Talbots, FootJoy/Titleist, ESPN.com, Tyson Foods, TJ Maxx, SAAB, Hanes, Royal Caribbean and UPS.



MARTIN DRÄGER
Shareifyoulike

Martin Draeger had already discovered his considerable passion for the internet at 14.4 kbit / s.
In the course of his engineering studies, he gained work experience as a project manager for web development which he then put to good use at today's BBDO Interactive One.

In 2002, he established DSG – Dialog Solutions Group – an agency for the development, distribution and performance measurement of viral videos.

Under his direction, the DSG team conceived successful campaigns for clients such as Obi, AEG, Philips, T-Online and Olympus. Meanwhile, he acquired knowledge and insights regarding filmmaking and direction.

For the past 9 years, Martin Draeger has been thoroughly involved in the distribution of digital content on the social web.

The evolution of the internet towards a sharing economy inspired him and his team to launch the social media platform "Shareifyoulike" in the spring of 2010.

It was truly a fresh start, which has been rewarded with the distribution of around 200 campaigns to date.

Martin Draeger has continously been head of Operations & Finance, as one of two managing directors in the rapidly growing business.

MARTIN OETTING
TRND

Martin Oetting has been the Head of Research at trnd AG since 2006. trnd AG is the European leader for Word-of-Mouth Marketing. Previously, he worked in different Grey Global Group Agencies and then as a freelance consultant and speaker for Viral/Word-of-Mouth Marketing. His doctorate thesis "Ripple Effect" was published in 2009. Since 2005, he has been a regular speaker at conferences across Europe, about the changing media landscape and new marketing approaches.

PORTER GALE
VIRGIN AMERICA

Porter Gale has over 20 years of experience working in marketing, advertising and independent filmmaking. Porter joined Virgin America in October 2007 and she currently manages the Brand and Online Marketing, In-flight Content and Loyalty teams.

Porter is an innovative marketing strategist and out-of-the-box thinker that believes in pushing creative boundaries. She has extensive experience in partnership marketing, branded content development, social media and more.

Porter is a Co-Executive Producer of Fly Girls, a reality docu-series that follows the lives of five in-flight teammates from Virgin America. The series will air on The CW Network in March 2010. In addition, Porter sits on the Board of Directors for the San Francisco Convention and Visitors Bureau (SFCVB).

Porter is a frequent guest lecturer, panelist and public speaker. She has presented at organizations or events including Harvard Business School, #140 Conference, American Marketing Association, TechCrunch, NFFTY, BizTech, The Economist Forum, The CMO Club, The Argyle Forum and more.

Prior to Virgin America, Porter was a consultant with a diverse array of clients including Country Music Television, Blue Shield of California and Delta Dental.

She also held the post of General Manager at Kirshenbaum Bond + Partners where she worked with companies such as Vegas.com, Coach, Snapple Natural Beverages, Van Cleef & Arpels, Judith Leiber and Grand Marnier. In the independent film world, Porter has produced or directed documentaries that have aired on Lifetime, PBS, Channel 4/England and in film festivals around the globe.

The project that launched Porter’s filmmaking career was "2Chicks, 2Bikes, 1Cause" (1998) a multi-media campaign that included a 5,000 bicycle trek that was documented and turned into a 66-minute documentary to educate young women about breast health. The successful outreach effort raised over $100,000 for breast cancer organizations and taught many young women about breast health. Porter’s film work was honored by the Directors Guild of America, The Academy of Motion Pictures & Sciences and Filmmaker Magazine.

Porter has a Bachelor of Science in Business Administration from Boston University and a Masters in Documentary Film and Video from Stanford University. Porter loves gardening, traveling and being outdoors.

KARIN TIMPONE
DISNEY

Karin Timpone is Senior Vice President, Product Strategy and Marketing, for Disney/ABC Television Group’s Digital Media team.

In this role, Karin is responsible for leading the creative marketing vision, strategy and initiatives for product strategy for Disney/ABC Television Group’s digital media team in partnership with digital product and platform leads and marketing heads across the television portfolio, working together to build brands and create new marketing models for the digital media future for the company’s content platforms such as video-on-demand, broadband, web-based and mobile platforms, as well as interactive television technologies.

Prior to joining Disney/ABC Television Group in August 2008, Karin held senior leadership positions at Yahoo!, first as head of marketing for the media division, and then in corporate as head of consumer/customer innovation. While chief marketer for Yahoo! Media Group, she led all marketing for the portal’s extensive content operations, including entertainment (movies, television, games, music), news, finance, sports, lifestyles and health verticals, many in #1 positions in their category. Her role spanned online and product marketing, promotions, partnerships and creative services. Karin championed programming from the media division on the valuable front page, as well as cross-promotion across the company. She also developed new initiatives to support original productions as well as created a framework for external partnerships on the Yahoo! network. In her Innovation role, she conducted extensive research focusing on key audience segments, bridging editorial and sales, and then built applications and features to drive relevance and engagement.

ANNA OBRIEN
GREENLIGHT (SAP)

Anna OBrien is the former VP of Social Media for Citibank in North America and has 6 years of experience, both personally and professionally, researching and leveraging Social Media channels. She has a passion for the internet & is a frequent speaker at Social Media & digital measurement events. Anna is credited with helping Citi become the first financial services company with a verified account on Twitter. A data geek at heart, Anna recently completed her master’s degree at Columbia University in Quantitative Methods in The Social Sciences with an emphasis in new media measurement.

LINDA HUARD
KIMBERLY-CLARK

Linda has been with Kimberly-Clark Marketing Research since 2000. She applied her deep understanding of the consumer to drive Corporate New Ventures, as well as the Huggies,® Cottonelle® and Kotex® brands. She was instrumental in leading the consumer research that introduced the game-changing U by Kotex® line of feminine hygiene products to North America. Currently, she leads the Consumer Marketing Research team supporting Kotex®, Poise® and Depend® brands in NA.

FRANK HORN
HENKEL

Since June 2010 Frank Horn is working as Marketing Director International Digital at Henkel. In this position he is leading all Digital Marketing activities of Henkel Cosmetics globally which for example incorporates the digital brand activities of Schwarzkopf, Syoss, Right Guard and Fa. Before joining Henkel Frank worked for several multinational companies like Bertelsmann and Deutsche Post DHL. There he was leading digital programs like the definition and implementation of a global internet strategy. Besides his corporate background he also has proven his ability as entrepreneur with building up the successful Munich-based internet startup femory.

DAVID ARMANO
EDELMAN

As Senior Vice President for Edelman Digital, David applies his expertise in social media, marketing and business strategy across multiple clients such as eBay, BlackBerry, and PepsiCo to name a few. A global resource, Armano also acts as Editor In Chief for Edelmandigital.com and has been working in the digital medium since 1997.

David is considered to be a highly influential voice on the subject of social media for business and has over 50,000 combined subscribers to his blog (Logic + Emotion) and Twitter stream. Logic + Emotion has consistently ranked in the top 25 marketing blogs according to the Ad Age Power 150. Prior to Edelman, David was a part of the founding team of Dachis Group where he helped communicate the vision for social business design while doing groundbreaking strategic work for clients including Intuit.

He also writes regular industry perspectives for the Harvard Business Review, and is best known for his distinct brand of visual thinking, which can be found both on the Web and in presentations all over the world. David also serves on the board for influencer platform developed by Mblast and is an active Judge on the Jay Chiat (4A's) awards for social strategy.

JEF VANDECRUYS
AB-INBEV

Jef's passion is to encourage everyone across the digital value chain to work together more effectively. Having worked in a global procurement role for the world's biggest brewer that owns brands including Budweiser, Stella and Becks, he understands how advertisers, their agencies and media owners can collaborate to produce stunning results. In his role as global director digital connection he has the opportunity to bring AB-Inbev into the driving seat to become the best in digital class.
In this role Jef has the opportunity to bring the brands closer in connection with the consumer, knowing that the consumer is and will constantly change their way of communication. Saying this Jef strongly believes that digital partnership is capable of delivering the objective in the changes going on in the music industry. If everyone can play their role to the best of their ability.

JOCELYNE KAUFFMAN
MRM PARIS

Jocelyne began her professional career in 1992 at insurance company MAAF where she helped create a global-marketing discipline for professional targets.

In 1999, she joined the CRM agency of TBWA Worldwide as an account Director and was in charge of clients such as SNCF SFR and worked closely with the general Ad Agency.

In 2001, she joined MRM Paris as Account Director in charge of New Business.
Until June 2008, she was Deputy General Manager in charge of New Business and key accounts like Total ( oil company), Groupe Canal ( Pay TV company) and SFR.

TINO KÜHNEL
BMW

Tino Kuehnel is responsible for the development and the implementation of International Social Media Strategy for BMW Group, Brands and Products Worldwide. Under his supervision and guidance BMW became the strongest automotive brand on facebook and more than 50 BMW markets have implemented their own social media activities. With about 15 years of extensive experience in marketing and brand management and even more in new media and technology he combines trendsetting vision with the knowledge of today’s technical feasibility.

In the past, Tino took care of the strategic repositioning of the BMW and MINI Financial Services brands and the implementation of a new CRM strategy as Head of Marketing Communications at BMW Financial Services. He has held different marketing positions within the BMW Group before. Previous to that, he was a New Media Unit Director, Consultant, Entrepreneur and Founder of two startups and has been awarded by the German Ministry of Economics.

CHARLES HAGEMAN
AIR FRANCE KLM

Charles is responsible for the development, and the day to day management of AIR FRANCE KLM’s online research community, In touch. Next to managing the use of this tool, Charles works on various other research projects within AIR FRANCE KLM. These research projects range from quantitative to qualitative and from continuous to ad hoc studies. A few examples are the Brand Image Monitor, qualitative clinics for new business class seats and a multi-client SkyTeam Customer Satisfaction Monitor.

Before starting working for AIR FRANCE KLM Charles worked at several agencies as a quantitative and qualitative researcher. Charles did his Masters at the Free University of Amsterdam in the Netherlands and studied at the Leeds Business School in the UK.

COLIN WHEELER
WAGGENER EDSTROM

Colin Wheeler leads Waggener Edstrom UK’s Insight & Analytics team, providing measurable insight and understanding for clients communications campaigns. The team provides high level insight to clients to maximise the effectiveness of campaigns and continuously improve impact across on- and offline channels.

Colin has over 15 years’ experience as an in-house and consultant market researcher. Prior to Waggener Edstrom, Colin spent 9 years at British Airways specialising in global brand, communications and reputation research. During this time, Colin provided insight on large-scale campaigns including the outbreak of Swine Flu (2008), the brand impact of the opening of Heathrow Terminal 5 (2008), and various marketing communications campaigns including the London 2010 sponsorship. Prior to British Airways, Colin worked as an independent consultant and with several global market research agencies.

FRANCK SAGNE
MOET HENNESSY

Franck Sagne is Head of Digital Marketing for the wines & spirits brands of LVMH, Moët Hennessy – Louis Vuitton group (including Hennessy Cognacs, Veuve Clicquot Ponsardin, Moët & Chandon, Dom Perignon, Ruinart, Krug, Glenmorangie, Belvedere …). He reports to the global Marketing Director for the Moët Hennessy brands.

Franck has a long experience of creating innovative Digital Marketing and Communication strategies and implementing successful digital campaigns, as well as strong customer dialog programs. He has been working in internet based Communication for Luxury brands since 1999 when he was a Communication Manager for Givenchy Couture. At that time he was part of the team of a young British fashion designer who was rejuvenating the old Couture house of Givenchy and would later become a world acclaimed artist: Alexander McQueen. He learned from him that great story telling, authenticity and the passion for details are at the heart of impactful communications and products of any form.

Today Franck is leading international projects destined to maximize and expand the online presence of Moët Hennessy brands. One of his favourite topics of interest is to optimize Moët Hennessy brands’ presence within their digital ecosystem, including social media and blogosphere.

Franck Sagne has a Master’s degree in Luxury brand management. He is a graduate of the Institute for Political Sciences “Sciences-Po” Paris.

PAUL LEE
LIGHTBANK AKA GROUPON

As Managing Director, Paul leads Playboy's new digital ventures where he is tasked in launching, acquiring, partnering with, and investing in new digital business opportunities to expand Playboy's footprint and leadership into the digital space.

Previously, Paul was a founding member and Senior Vice President at the Peacock Equity Fund, a joint venture between NBC Universal and GE Capital. Paul's Board and Observer seats included 4INFO, Greystripe, and RAMP.

Paul first started in digital media as a cofounding employee of Click2Asia, a venture-backed online media company. While at Click2Asia, Paul headed corporate development and played a pivotal role in the acquisition and integration of North America's largest online Asian media retailer.

Paul received a dual undergraduate degree in Mathematical Methods in Social Sciences (MMSS) and Economics from Northwestern University. In his free time, Paul enjoys competitive BBQ (dry rub only) and practicing mixed martial arts. He hopes to one day to see his beloved Chicago Cubs win the World Series.

You can follow him on his personal blog: www.acorporatevc.com or on twitter at www.twitter.com/paulhlee316

NICK AYRES
INTERCONTINENTAL HOTELS

Nick Ayres manages social media marketing for Intercontinental Hotels Group (IHG), the largest hotel company in the world by number of rooms with more than 650,000 rooms and over 4,500 hotels across 100 countries. Prior to joining IHG, Nick spent nearly five years with The Home Depot, the world's largest home improvement specialty retailer with over 2,000 retail stores in the United States, Canada, Mexico and China. While at The Home Depot, Nick helped develop and drive their overall strategic approach to social media down through the business to multiple stakeholders including customer care, PR, marketing and eCommerce. Nick also spent time in several other marketing functions throughout The Home Depot including eCommerce and interactive marketing, brand management for The Home Depot's proprietary brands as well as new product development & strategic initiatives for their Financial Services group.

Nick holds a MBA with a focus on marketing and entrepreneurship from the Georgia Institute of Technology (Atlanta, Georgia) and a BS in Business Administration from Emporia State University (Emporia, Kansas). You can catch him on Twitter at @nickjayres.

ROB HALPER
JOHNSON & JOHNSON

Rob Halper is presently Director of Video Communication at Johnson & Johnson, where he has worked for over 15 years. He works with the in house TV studio and manages the Johnson & Johnson health channel on you tube. http://www.youtube.com/JNJhealth The channel was officially launched in August 2008, and to date, has registered over 2.25 million videos views and more than 2700 subscribers. Prior to Johnson & Johnson, Rob worked for 12 years in various positions at CBS and WCBS-TV in New York City, including directing local newscasts and working as an Assistant Director for the CBS News Morning Show. He graduated with a BA in Communication Studies from Oberlin College.

MARLA ERWIN
WHOLEFOODS

Marla Erwin is Interactive Art Director for Whole Foods Market, the most popular retailer on Twitter and a leading example of a company that has used social media's power both solidify and reshape its brand. In addition to managing wholefoodsmarket.com and the company's mobile offerings, Marla helped to create Whole Foods Market's highly acclaimed social media program, which includes the "Whole Story" blog as well as presences on Twitter, Facebook, YouTube, Flickr and more.

Prior to joining Whole Foods Market, Marla worked at Vignette, Demand Media, and as an independent user experience consultant with companies such as TECO-Westinghouse, Charles Schwab, and The University of Texas at Austin.

JUSSI-PEKKA ERKKOLA
NOKIA

Jussi-Pekka Erkkola is a digital marketing manager at Nokia responsible for social and digital strategies and implementation. He has been spearheading Nokia's social media adaptation and activities throughout the organization for over six years.

In his current role Jussi-Pekka is orchestrating and consulting Nokia's social media and online community activities from global level and is the guy behind Nokia's global social media presences on Facebook, Twitter and YouTube

RICHARD BREWER-HAY
EBAY

Richard Brewer-Hay has more than a decade of communications, marketing and production experience. In January 2008, he joined eBay as chief blogger to direct its social media initiatives and launch "eBay Ink," where he captures and shares his insights and perspective on the company and provides another conduit for corporate communications. Richard launched the ebayinkblog Twitter feed in June 2008 that enabled eBay to become the first Fortune 500 company to live-blog financial announcements and earnings calls via Twitter. In March 2009, Richard introduced the first social media guidelines for corporate disclosure for both blogging and micro-blogging.

ROB HARLES
BLOOMBERG

Rob Harles is Vice President of Social Media and Community for Sears Holding Company. Rob is responsible for developing and managing the My Sears and My Kmart customer communities, Facebook and Twitter channels and leading Social Media strategy for SHC. With over 600K members and 20M users annually, My Sears has grown to be one of the largest retail communities in the U.S.

Before joining Sears Holding Company in 2007, Rob was Senior Vice President of comScore Networks responsible for the Retail and Technology sectors, and a Senior Consultant with McKinsey & Co. Rob lived in the U.K. for nearly 10 years and has his B.A. and M.A. in Modern European History from Oxford University

MCKENZIE EAKIN
MICROSOFT XBOX

McKenzie Eakin is the Program Manager for Back-end Community Enablement in Xbox LIVE’s Service Delivery organization—yes, Xbox LSD—mission control for Xbox LIVE. As Sky Captain of the @XboxSupport Elite Tweet Fleet she’s spoken for social media strategists and gaming conventions alike. Prior to this role she was developing business plans in Microsoft’s Start-up Business Accelerator (under Craig Mundie) and serving up strategic financial analytics for Windows.

STEFAN HEEKE
SIEMENS

Stefan Heeke is in charge of Interactive Marketing at Siemens Corporation in the US. He also has a role in the global “Answers” brand campaign team with international, cross-media marketing measurement to gauge effectiveness and generate strategic insights for the organization. On the interactive side he is responsible for online communications including display advertising, paid search, SEO, social media, corporate website, online events and response management.

Stefan holds a Business degree form ESCP-EAP and has been working in Advertising and Interactive Communication at CLM/BBDO and McCann Erickson Paris, Pixelpark Berlin and Siemens New York.

ESTEBAN CONTRERAS
SAMSUNG

Esteban Contreras is the Social Media Manager for Samsung Electronics America. He leads the strategy, integration and execution of social media activities. He blogs about the convergence of technology, marketing, and social media at SocialNerdia.com

MADLEN NICOLAUS
KODAK

Madlen Nicolaus is responsible for representing and managing Kodak’s Social Media activities in the European region. She influences strategy and execution for creation and syndication of content across social media channels including blogs, Twitter, Facebook and YouTube, as well as emerging sites. Furthermore she is responsible for the development and execution of viral programs and peer to peer marketing strategies in EAMER.

Prior to joining Kodak, Madlen was Account Supervisor and Kodak’s Social Media Representative for the PR agency Ketchum in Munich in the Brand Marketing Practise. Madlen holds a Diploma degree in Media Management.

THOMAS MARZANO
PHILIPS

Thomas Marzano is Creative Director for Brand Communications at Philips, based at Philips Design’s headquarters in Eindhoven, The Netherlands. His work focuses on online communications across the company, working with counterparts at Global Marketing Management as well as the Philips sectors Consumer Lifestyle, Lighting and Healthcare. These teams are responsible for establishing the Philips brand in the hearts and minds of its stake holders and championing the activation of Brand strategy across all touch points.

EMMANUEL VIVIER
SOCIAL MEDIA EXPERT

Emmanuel is one of the world top "digital advertising & social media marketing" expert. He has been assisting leading brands such as BIC, Orange, Chanel, Givenchy, L'Oréal, P&G, Sony, Warner Bros, Disney, Fox, Cartier, Guerlain, Jean Paul Gaultier, TF1, M6, Fiskars, ArcelorMittal, Danone, Symantec,... in creating innovative advertising campaigns that engage their consumers for more than 12 years.
Emmanuel Vivier has previously been the cofounder & Chief Strategy Officer & Cofounder of Vanksen - one of the leading international social media, buzz & digital marketing agencies, and from BuzzParadise, the blogger outreach platform of Vanksen that connects brands & influential bloggers worldwide.
He has spoken at more than 300 events, conferences and seminars worldwide in the past 5 years

DELPHINE REMY-BOUTANG
IBM

Delphine Remy-Boutang is WW Social Media Marketing Manager at IBM Software Group. She joined IBM 10 years ago and held a number of positions including: Brand Marketing Manager, Software Sales, Software Group Communications Manager in the UK. In her current role, she leads efforts in moving IBM Software Group marketing into online and social media marketing, focused on driving innovative marketing capabilities via the web (www.ibm.com). She is responsible for articulating social media marketing plans across Software Group globally and help lead their implementation. She is a frequent speaker at seminars, internal IBM conferences on the subject of social media marketing and its effective use. She leads IBM SWG WW Metrics efforts and strategy - Creating an integrated measurements and benchmarks/key metrics to understand effectiveness in terms of social media penetration and impact of social media reputation and perceptions of leadership and relevance. She Educates the marketing organization and key partners on Social Media Marketing trends - Provide ongoing management of IBM online social media presence.

KEVIN YEN
YOUTUBE

As Director of Strategic Partnerships at YouTube, Kevin Yen (@KevinYen) leads the monetization and general performance of YouTube's content and distribution deals, as well as the marketing of the YouTube platform to the media industry. Kevin’s online video expertise spans revenue generation, advertising models, social media, and deal structuring. At YouTube, Kevin created the Four R's marketing framework of Revenue-Reach-Research-Rights, used by partners to develop their syndication strategies. He founded and chairs the company’s Video Advisory Board, consisting of its most innovative content producers.

Prior to Google’s acquisition of YouTube in October, 2006, Kevin built and directed the partner management team for Google Video's ad-supported and paid download service. He also negotiated over $500 million in large-scale search and contextual advertising deals with Google's top partners, including AOL and InfoSpace.

Before joining Google, Kevin held Senior Product Manager positions at Netscape and AOL. His work included helping transform the Netscape Navigator browser into the foundation of today's open source Mozilla Firefox. In addition, Kevin negotiated distribution deals with Sun Microsystems and Macromedia, and innovated advanced ad targeting methods. He pioneered marketing optimization systems at a startup, and programmed quantitative forecasting models for Apple, Hewlett Packard, and others.

Kevin has been recognized as a Top 50 Digital Power executive by The Hollywood Reporter. He is a frequent industry speaker on internet business innovation, and you can follow @KevinYen on Twitter. He earned his BA in Applied Mathematics from UC Berkeley, MS in Engineering from Stanford, and MBA from the Haas School of Business at UC Berkeley.

BRANDIE FEUER
TROPICANA CASINO

Brandie Feuer is Vice President of Marketing, PR & Innovation for Tropicana Resort & Casino. Ms. Feuer is responsible for all marketing and public relations with a specific focus on interactive and emerging media.

Prior to Tropicana, she worked with top tier brands like Planet Hollywood, Starwood, Luxor Hotel & Casino, MGM MIRAGE, Cirque du Soleil, MuscleTech, the UFC and The Miami Herald. While in Vegas, Brandie launched several innovative programs, including the first hotel desktop application, Vegas’ first viral game and a mobile marketing program that synched with a hotel’s property management system. In addition, Brandie has garnered top awards, like Mashable’s Top 40 Brands that Twitter and Las Vegas’ Best Twitter Persona for her efforts in social media.

Originally from Florida, Ms. Feuer holds a Bachelor of Science in Marketing Communications and Psychology from the University of Miami. She is on the board of the National Interactive Marketing Association, the Las Vegas Interactive Marketing Association and is President of Zeta Tau Alpha’s Nevada Alumnae Chapter.

GUILHEM FOUETILLOU
LINKFLUENCE

Guilhem Fouetillou is the cofounder & CTO of linkfluence, a social media monitoring & research firm which analyses trends and opinions on the social web for major brands, Governments, NGOs, and communication agencies such as L'Oréal, Ferrero, Publicis or Havas. He's a computer scientist, with a master in cognitive sciences. He was writing his phd when he created linkfluence. He's an expert at social media research and monitoring, nethnography, information visualization and the dynamics of influence. He teaches this subjects at Sciences Po Paris and at the "Université de Technologie de Compiegne", he writes regularly for academic reviews, newspapers and magazines. He's a regular keynote speaker in many international conferences.

KELLIE PARKER
SEGA

Kellie leads a 4 person community team for SEGA of America. Her team is responsible for creating and executing community and social media strategies to support SEGA’s games, including console titles, virtual arcade titles, and online role playing games. Her team manages forums, blogs, podcasts, Facebook pages, Twitter feeds, YouTube pages, Flickr feeds, outreach to fansites, contests, and more.

In her previous role, Kellie was the Online Community Manager for PCWorld.com and Macworld.com. In this role, she was responsible for setting the community-building strategies, managing the relationships with community software vendors, and interacting with the community members on both sites. She also managed all member created content on both sites, including blogs and blog comments, product reviews, and wiki knowledge base. She was responsible for all interactive features of both sites, including polls and user contests. She managed the PC World “Letters to the Editor” inbox and edited the “PCW Forum” section of PC World magazine each month. In addition, she wrote a community-focused column on PC World, wrote an IDG-internal blog focused on community and social networking, and contributed to the Today @ PC World blog on social networking and user generated content news.

Prior to joining PC World & Macworld, Kellie was a Senior Producer & Online Community Manager with LiveWorld, Inc for 7 years. At LiveWorld, she built and managed some of the web’s largest branded communities, including HBO, A&E, History Channel, QVC and Discovery Channel.

Kellie holds an MBA in Marketing (with Graduate Honors) from Regis University.

In her personal life, Kellie is an avid foodie, a road trip addict, a live music fan, and a member of Sigma Sigma Sigma sorority. Kellie rarely misses a Saturday at her local farmers market, and loves to try new recipes and cook for people. She sees her favorite bands in concert as much as possible (and is willing to travel for shows). She has a love for kitschy roadside attractions, such as the world’s largest office chair or a building shaped like the front of a pink Cadillac. She is a national officer with Tri Sigma, working to help collegiate women have the best sorority experience possible.

MICHAEL AIDAN
EVIAN

Michael Aidan is the worldwide Director of the Evian brand, after having been Vice-President Marketing of mineral waters for Danone Waters in France from 2007 to 2009. He was particularly in charge of the Baby Roller campaign. He leads projects to foster Evian brand's uniqueness, through both traditional and new media, towards consumers and stakeholders.

Before Danone, he spent 13 years with Pepsico International : first as Marketing Director France at the opening of the company in 1993, and then, from 2002 to 2007, as marketing Director Europe of Tropicana where he relaunched the brand, managing the advertising, packaging, innovations and sponsorship. Prior to PepsiCo, he held various marketing positions at Yves Saint Laurent Parfums, at Cato Gobe & Associates (a design firm in New York) and at Procter & Gamble France.

He graduated from ESCP Europe (1988) and taught as Professor of Marketing Master classes at the HEC and ESCP Europe. He is 43 years old and has 2 children.

PETER ESPERSEN
LEGO

Peter Espersen is the online Community Lead for the LEGO Group focusing on the 13+ age group. Peter spearhead’s online community and social media, when engaging teen and adult fans of LEGO, and works closely with a wide range of business units across the company.
In the past, Peter has been the Country Manager for Sulake in Danmark and Norway. Sulake runs Habbo Hotel that has almost 12 million users worldwide
Previous to that, Peter has been the development manager at TV2 NET where he was responsible for developing the commercial possibilities in all of TV2s digital platforms (i.e. TV2.dk, Momondo, Go Supermodel, Sputnik and TV2’s mobile portal). Before joining TV2 he was a digital planner and emerging media specialist at OMD Denmark. Here his role was to be the company’s frontrunner and trend spotter within the field of new media such as viral, social media, gaming, etc.

MARIE ODILE TAILLARD
ESCP EUROPE

Dr. Taillard earned her MBA from Columbia Business School and her
Ph.D. from the University of London. Her previous academic work was
in linguistics, a field in which she developed her interest in the
study of language in use. She specializes in studying consumer
behavior from the perspective of the communications that take place
between consumers and firms and amongst consumers themselves. She is
interested in the dynamic evolution of the relationships between
firms and consumers and how it has been accelerated by the internet.

Her recent work includes the analysis of an online community of
consumers sharing recipes and cooking tips, from which she draws
conclusions about consumer attitudes and motivations, influence
patterns, cultural transmission and community building, as well as
online methodologies. She is currently developing an analytical tool
to enable more consistent and reliable research on online consumer
communities, with applications for both marketers and academics. She
is also interested in applying current evolutionary psychology
research to consumer behavior.

Dr. Taillard is a citizen of France and the United States, and has
lived in Australia, the South Pacific, France, the United States and
the United Kingdom. As such, she also has expertise in intercultural
communication issues.

Her extensive professional background is in services marketing and in
the travel/tourism industry. She held management positions in the
United States for American Express, Council Travel, UTA French
Airlines, Club Med and Accor Hotels.

Marie Taillard is a member of the American Marketing Association, and
the Association for Consumer Research. She also actively participates
in the Consumer Culture Theory conferences.

She teaches and conducts both academic and applied research at the
ESCP Europe London Campus. She is also the London Course Director for
the Master in European Business Program.

FRANCK PERRIER
IDAOS

Franck Perrier is the CEO of IDAOS, a consulting firm building strategies on the social web. To help clients grow their teams’ expertise, he created the “Digital Academy” which regroups numerous experts from different segments of the internet. Idaos clients are leading brands in the consumer goods, luxury, services and industrial companies or pure internet players.
Before Idaos, Franck has held several executive positions in both the media and advertising industries with Eyeka.com, Corbis France, Roger-Viollet. Prior to joining Corbis, Franck spent 11 years in the advertising industry at BBDO and Saatchi and Saatchi. Franck started his professional career in the US and holds a BSBA from Northeastern University in Boston.

ORLENA YEUNG
LAST.FM

Orlena Yeung is the VP of Product and Brand for Last.fm at CBS Interactive Music, splitting her time between New York and London. Leading a team of product managers and UX designers, she is responsible for creating and taking to market experiences and services for passionate music fans globally. Her focus is on creating value for users and advertisers within the online music ecosystem through products that utilize Last.fm’s extensive data around music listening habits, community driven recommendations and personalized radio experiences.

Prior to joining Last.fm, Orlena has been a consultant for companies such as WMG, Hershey’s and Samsung, focusing on product innovation and strategy. Her focus was to productize and commercialize new technologies, services and products.

Much of Orlena’s background is in gaming. Her previous post was at Xbox as the Global Brand Manager, where she worked on developing the brand strategy and communications for the overarching Xbox brand and specific products . During her time at Microsoft she launched the original Xbox, Xbox Live, Halo 2 and Xbox 360 worldwide. Consistent through her career, Orlena has a strong interest and passion for building consumer entertainment technology brands.

CARLOS DIAZ
BLUEKIWI SOFTWARE

Carlos is a serial entrepreneur, and has spent more than 10 years in strategic management of innovative French companies. Before co-founding blueKiwi, Carlos was CEO and co-founder of groupe Reflect, a leading Web marketing agency based in Paris. At blueKiwi, Carlos leads international business development, and oversees the positioning of the company in the emerging Enterprise Social Software market.

MARC DAVIS
INVENTION ARTS

Marc Davis, visionary technologist and inventor, is Chief Scientist and Co-Founder of Invention Arts. With a distinguished career of technology research and development at the MIT Media Lab, Interval Research, UC Berkeley, and Yahoo!, Marc’s thought leadership has articulated—often over a decade beforehand—how people, the web, and the world will be connected. Marc and his teams have done pioneering research and development in digital video databases and remixing, automated media production, computer vision, mobile media, social media, and mobile and social advertising. Marc has transformed his ideas into over 150 patent applications, as well as numerous research prototypes, products, and publications.

Most recently, Marc was Chief Scientist and Vice President of Early Stage Products (ESP) for Yahoo! Mobile. Marc and his team worked on innovative products and platforms such as Social Pulse, the Yahoo! Open Strategy (Y!OS), and the vision demo for the future of Yahoo! shown at CES 2008. In 2005, Marc was the Founding Director of Yahoo! Research Berkeley, which developed: ZoneTag, context-aware mobile photo capture and tagging software; TagMaps, a collective map of human attention created by analyzing millions of geocoded Flickr photos; Zurfer, a context-aware mobile photo browser; and Remixer, a web-based video remixing tool. From 2002 to 2006, Marc Davis served as Assistant Professor at the UC Berkeley School of Information where he directed Garage Cinema Research. Marc lead a multi-year Mobile Media Metadata research project that pioneered context-aware mobile media uploading, tagging, and sharing as well as context-aware face recognition.

Marc Davis gives talks at leading industrial and academic conferences around the world such as Web 2.0, CES, CTIA, Telco 2.0, Mobilize, Mobile 2.0, Mobile Monday, MIT Futures of Entertainment, 0x0x0x, CTM Executive Round Table, ACM Multimedia, ACM WWW, ACM Ubicomp, ACM CHI, ACM MindTrek, and the Stanford People, Computers, and Design Seminar. Marc Davis’ ideas and work have been featured in major publications such as New York Times, Atlantic Monthly, BBC News, New Scientist, ZDNet Between the Lines, ZDNet Mobile Gadgeteer, TechCrunch, GigaOm, AllThingsD, SearchEngineLand, and ReadWriteWeb. Several influential books have featured articles by or about Marc Davis’ work including: Mobile Nation; The Long Tail; Narrative Intelligence; Beyond Productivity; and Readings in Human-Computer Interaction.

Marc Davis earned his B.A. in the College of Letters at Wesleyan University, his M.A. in Literary Theory and Philosophy at the University of Konstanz in Germany on a German Academic Exchange Service Fellowship, and his Ph.D. in Media Arts and Sciences at the MIT Media Laboratory.

DAVID PUNER
DUNKIN' DONUTS

David Puner has been with Dunkin' Brands -- parent company of Dunkin' Donuts and Baskin-Robbins -- since 2007, supporting media and public relations. In Oct. 2008, @DunkinDonuts launched on Twitter in a collaborative effort by the company's Communications and Interactive Marketing departments, with David (aka Dunkin' Dave) at the helm. David now focuses largely on social media strategy and is the voice of DD social media – namely Twitter and Facebook. Pre-Dunkin', David worked as a writer/reporter/blogger for various mediums, which included contributions to The New York Times, Salon, ESPN, GOOD Magazine, and History.com. Before that, he was a TV producer with stints working for David Letterman, Colin Quinn, and A&E/History Channel.

MARKUS KRAMER
HARLEY-DAVIDSON

Together with his central marketing team based in Oxford (UK), over twenty marketing and retail development staff and a network of more than 50 agencies across the EMEA region, Markus has built marketing frameworks that allow powerful, consistent and efficient brand
delivery in multi market environments. His work of aligning market complexities with organizational and marketing (infra)structure has resulted in exemplary cross-market brand building, demand creation and efficient marketing implementation capabilities for Harley-Davidson.

His previous roles and professional experiences span a range of automotive Marketing, Sales and Retail Network Development positions. He has lived and worked both within and outside of the United Kingdom and is fluent in five languages.

Markus started his career in architecture. But rather than designing houses, he has put his planning skills to work in the area of marketing. Markus has complemented his education in architecture early on with a federal degree in Marketing Planning & Communications (Switzerland), a degree in International Project Management from the University of Berkeley (USA) as well as an MBA form the SAID Business School, University of Oxford (UK).

Markus is Swiss at heart, but lives since 2006 in Oxford with his wife and three young children. He enjoys skiing, a glass of good wine and generally never finds as much time as he would like to spend riding his own Harley-Davidson.

MANISH MEHTA
DELL

Manish Mehta serves as Vice President, Global Online (www.dell.com) for Dell where he heads up strategy, social media & community, and search globally. He has been previously responsible for all of dell.com site capability development and re-architecture, innovation, analytics, content operations and design across every product line and business unit worldwide. Online operations have included all regional sites across Asia-Pacific and Japan (APJ), Europe, Middle East and Africa (EMEA), and Americas including US, Latin America and Canada.

Prior to his current role, Mr. Mehta held various entrepreneurial roles at Dell. He was responsible for Dell's Global eBusiness and CRM strategy across all Transactional and Relationship businesses for Dell reporting to Dell's Chief Marketing Officer. He served as an Executive Member of Dell Ventures, Dell's Venture Capital organization where he held several board member and advisory board member positions with a number of private venture backed startup companies.

Further, Mr. Mehta was one of the founding members of Dell Online (www.dell.com). He founded and led support.dell.com design, development, and operations globally as part of Dell's Services organization. He was a founding member of a joint venture between Dell and Motive Communications. Previously, he served as Executive Assistant to the Sr. Vice President of Dell's Product Group as a member of the Product and Technology Strategy team. Prior to Dell, Mr. Mehta spent several years in both the software industry in Silicon Valley and nuclear industry working at nuclear power facilities in the East Coast. Mr. Mehta holds a Bachelor of Science degree in Electrical Engineering from Rutgers University.

CHRIS DOBSON
BBC

As BBC Worlwide’s Executive Vice President of BBC Global Advertising Chris leads the advertising monetisation strategy and execution for the BBC’s commercial media assets across all delivery platforms (TV, online and mobile) overseeing sales and marketing teams in 17 offices across the US, EMEA and Asia. Chris previously led the UK national online business for Microsoft across Sales, Marketing, Content and Programming. The integration of Online Services, Microsoft Consumer marketing and the legacy Aquantive direct marketing divisions to form a new ‘Consumer and Online’ Division was a major project under his stewardship.

Previous to his UK role Chris led Global Sales at Microsoft Online Services Group, where he led the strategy for, and generation of, global advertising revenues of around $2.5 billion - covering search, display, video, mobile and gaming. His responsibilities included an in-house sales team as well as partner and JV sales forces.

Prior to Microsoft, Chris was European New Business director at leading media agency ZenithOptimedia, a role he took up after leaving MTV where he held a variety of sales management roles from 1994 to 2000, culminating in VP Sales. He started his media career at Thames TV in 1987, having spent his first working years on the client side in a range of marketing and sales roles in the automotive industry (Land Rover Ltd).

Chris is a well-known figure in the media advertising market, a frequent speaker at industry events, and is acknowledged as having a unique perspective on and experience in the advertising media.

A recent, independent recruitment company assessment of Chris described him as “an articulate, insightful and rounded business leader.”

Chris grew up in England’s West Country and graduated in Biology from the University of Sussex.

MICHAEL DONNELLY
THE COCA-COLA COMPANY

As the Group Director of Worldwide Interactive Marketing at The Coca-Cola Company, Michael is responsible for increasing the understanding, testing, adoption and effective use of Digital Marketing and Emerging Media amongst its marketers throughout the world.
Prior to working for The Coca-Cola Company, he worked with Johnson & Johnson in various Sales and Marketing roles primarily focused on eCommerce and Interactive Marketing development for nine years. There, he led their iMarketing Center of Excellence and focused on developing an incoming pipeline of emerging media opportunities and on creating a community for marketers to test, learn and share experiences.
Before that, Michael spent five years each with Beiersdorf Inc. and SmithKline Beecham in consumer product sales management positions focused on accounts such as Wal-Mart, Walgreens, CVS, AHOLD, COSCO and many others.

Michael received his BA from The College of New Jersey and his MBA in the Management of Technology from New Jersey Institute of Technology.

ROBIN WAUTERS
TECHCRUNCH

Robin Wauters is an entrepreneur, blogger, conference organizer, social media consultant, startup advisor and allround web addict, based in Belgium, Europe.

Robin is a writer at TechCrunch and managing editor of Virtualization.com. He was one of the first writers to join blognation, an ambitious effort to centralize reports about Web 2.0 startups from around the world into one blog platform.

He is mostly known for setting up Plugg, a one-day conference in Brussels aimed to raise awareness for European entrepreneurship as well as the continent’s most promising Web / Mobile 2.0 startups. He’s also the organizer of the monthly OpenCoffee Club Brussels meetups.

Robin combines these efforts with startup life, as a Partner in Oxynade and social media agency Talking Heads.

MARGOT HEILIGMAN
SAP

Margot Heiligman is a director of business influencers at SAP. She manages the MyVenturepad.com community which has been touted as one the most innovative marketing programs of its kind for large enterprise marketing to small and midsized companies. Driving relationships with Web 2.0 business influencers and leveraging social media has brought significant leads and prospects, and solid ROI. She blogs at MyVenturepad.com.

CHRISTIAN J. SCHULTZ
MATTEL

Christian J. Schultz started his career in the world of communication in Asia-Pacific, working with one of the worlds largest FMCG companies before moving on to the international communication industry in London. With a Master with honors in Public Relations and Public Communication Christian worked on the PR agency side for some years in the UK handling mainly international clients. Christian then pursued an opportunity to start and head up Ogilvy PR in Denmark for three years before he joined the world’s largest toy producer, Mattel, where he today is Head of Communications across most of Europe as well as Middle East and Africa for all external PR and internal communication.

HUBERT FRACH
LUFTHANSA

Hubert Frach takes charge of marketing at Lufthansa Passenger Airlines in Frankfurt since May 2008. At that post he is responsible for advertising and brand management, direct and sales marketing, customer analysis and market research, the Miles & More frequent flyer programme and Worldshop. Hubert Frach reports to Thierry Antinori, Member of the Lufthansa German Airlines Board, Marketing & Sales.

Hubert Frach obtained a business management degree, specialising in corporate management and marketing, at the Free University in Berlin in 1998. In 2005, he acquired a Management MA at McGill University in Montreal, Canada.
Hubert Frach joined Lufthansa as a commercial airline trainee in 1986. He was subsequently employed at diverse posts in marketing and sales at Euroberlin France in Berlin, in the Lufthansa marketing unit in Berlin and in Alliance marketing in Frankfurt. In 1999, he moved to Paris as General Manager Alliances & Market Strategy, where he was responsible for the Alliance and Cooperation interests of Lufthansa Area Management Europe West/South. Coordinating cooperation with Lufthansa partner carriers - Austrian Airlines, Spanair and Eurowings – was among his principal activities. He additionally acted as brand coordinator of Star Alliance France and was a member of the Star Alliance Sales Strategy Group. In August 2001, Hubert Frach took over the position of Lufthansa General Manager Scandinavia, Finland and the Baltic States, based in Stockholm. In July 2005, he moved to southern Europe as Lufthansa General Sales Manager in Italy up to April 2008, based in Milan. (Italy is Lufthansa’s biggest European market and, after the USA, the second largest worldwide.)

Striving for new approaches to marketing he's the driving force behind the Lufthansa Social Media activities, like MySkyStatus.com which became quite well-known in the social media & travel community with its automatic posts of traveler's recent flight position to twitter and facebook.

MIRIAM WARREN
YELP

Miriam leads a team of local brand evangelists responsible for spreading the Yelp gospel and growing its community. After opening Yelp's New York office and leading its East Coast team, she is now responsible for expanding Yelp into Europe.

Miriam cut her teeth during the first dot com boom in San Francisco where she discovered that the middle of the bubble as it expands is ground zero as it explodes. After the dot bomb she traveled the globe solo for a year before returning to reality at the largest health care company in the world.

JOHN PLOUMITSAKOS
GOOGLE

John oversees the online sales channel and operations of Google's advertising program for local and classified businesses in North America. He guides industry strategy and leads multiple account teams focused on helping advertisers in the social networking space develop and grow successful online marketing campaigns.

Before joining Google, John was a practicing attorney. He litigated civil and criminal cases on behalf of corporations and individuals in state and federal courts.

John earned a BS from the Georgetown University School of Foreign Service and a JD from the University of Pennsylvania.

JOSHUA BENTON
NIEMAN LAB @ HARVARD

Joshua Benton is director of the Nieman Journalism Lab at Harvard University, a collaborative attempt to figure out where journalism is headed in the Internet age. Before spending a year at Harvard as a 2008 Nieman Fellow, he spent 10 years in newspapers, most recently at The Dallas Morning News. His reports on cheating on standardized tests in the Texas public schools led to the permanent shutdown of a school district and won the Philip Meyer Journalism Award from Investigative Reporters and Editors. He has reported from 10 foreign countries, been a Pew Fellow in International Journalism, and three times been a finalist for the Livingston Award for International Reporting. Before Dallas, he was a reporter and rock critic for The Toledo Blade.

CHRISTOPHER BARGER
Former GENERAL MOTORS

Christopher Barger is Director, Global Social Media at General Motors, and leads the company’s communications and marketing efforts on the social web.

Christopher is responsible for setting General Motors’ communications and marketing strategy for Web 2.0 interaction (blogs, microblogging, wikis, podcasting, user-generated video networks, social networks, and others). He and his team advise GM's four brands on social web strategy, coordinate and counsel authors for GM’s corporate blogs, build and manage GM’s relationships with influential voices from across the social media landscape, and provide GM’s personal presence on networks like Twitter and Facebook, serving as the first online point of contact between many consumers and the company. Christopher and his team also develop new social media resources for GM content and information.

PAULINE ORES
IBM

Pauline Ores leads IBM's social engagement strategy and innovation practice, focused on search, web analytics and social networks. Pauline's previous roles at IBM include marketing strategy for IBM's UNIX, server business and interactive strategy as part of IBM's corporate brand and design team. Pauline has been involved in social networks and community building for over fifteen years, developing an online business-to-business community for Apple Computer; a new community program for IBM UNIX professionals and most recently an 'unconference' for technical innovators in Beijing with O'Reilly and Institute for the Future.

SUMAYA KAZI
SUN MICROSYSTEMS

Sumaya Kazi is an internationally recognized innovator, leader, social media expert and award-winning entrepreneur. She serves as the Executive Director and Editor-in-Chief at The CulturalConnect and The Young Professional Connect, online media publishing companies dedicated to young, driven and forward-thinking professionals around the world. For her passion and success around her endeavors, Sumaya has been recognized by BusinessWeek Magazine as one of America's "Best Young Entrepreneurs," CNN as a "Young Person Who Rocks," and by Silicon Valley Business Journal as a "Woman of Influence".

In her spare time, Sumaya works full-time as a Senior Social Media Manager at Fortune 500 Sun Microsystems where she is charged with developing new and innovative programs to connect with influencers, customers, partners, developers and analysts as well as educating Sun's employees on how to utilize social media for business. In addition to managing her media companies, Sumaya is also the CEO of Kazi Consulting which focuses on new media marketing strategy and implementation for businesses. You can learn more about her at: http://www.SumayaKazi.com

ANGELA LOSASSO
RESEARCH IN MOTION

^Angela LoSasso oversees global social media strategy and programs for HP’s Imaging and Printing Group. In this role, Angela collaborates with HP’s executives, digital strategists and customers and fans to extend HP’s brand, technology and service leadership into thriving social and mobile experiences.

Angela has specialized in digital and social strategy for more than a decade. Prior to joining HP, she worked as an independent web consultant after contributing to the successful launches of digital brands such as Netflix, where she was the Director of Editorial, and CNET, where Angela was the Executive Editor of Reviews. Angela began her career as a journalist, including stints with the Los Angeles Times and Entrepreneur Magazine.

Her social media and interactive work have been recognized with several awards, most recently with HP’s Circle Award for Marketing Excellence, a CINE Golden Eagle Award and a gold medal at the New York Festival's 2008 International Film and Video Awards. She’s a graduate of the Walter Cronkite School of Journalism and Broadcasting at Arizona State University.

KEVIN ANDERSON
THE GUARDIAN

Kevin Anderson is the Guardian's blogs editor. He writes about technology, US politics and media. Before joining the Guardian, he was the Washington correspondent for the BBC News website covering politics, technology and current affairs in North America

MIKE BUTCHER
TECHCRUNCH EUROPE

TechCrunch Europe is edited by Mike Butcher (FRSA). Mike has written for UK national newspapers and magazines including The Financial Times, The Guardian, The Times, The Daily Telegraph and The New Statesman. He is a former editor of New Media Age magazine, the leading new media weekly in the UK, and the European edition of The Industry Standard. Since 1996 he has launched or re-launched numerous media web sites and in 2000 he was nominated as NetMedia’s European Internet Journalist of the Year. In 2004 he was voted ‘One of the 100 Innovators of the UK Internet Decade’ by GfK NOP, the fourth-largest custom research business in the world. In July 2008 he was put at No. 47 out of the Top 100 people in London’s creative industry by The Independent newspaper and The Hospital Club. In August 2008 TechCrunch Europe was awarded the best “Web 2.0 and business blog” in the UK, by the readers of Computer Weekly magazine. In 2009 it was named as one of the Top 10 blogs out of the UK. Also in 2009 he was named one of the Top 10 bloggers on Twitter in the UK. In October 2009 he was named one of the Top 50 most influential Britons in technology by The Daily Telegraph. Mike is a regular commentator on the technology business, appearing on BBC News, Sky News, Channel 4 and Bloomberg. Mike’s personal blog is mbites, while he Twitters as @mikebutcher.

MASAUKI AKAMATSU
INTERNATIONAL ACADEMY OF ARTS AND SCIENCES

Masauki Akamatsu, a media producer, was born in Hyogo, Japan in 1961. He studied psychology at Kobe University and began to produce audio-visual artworks with computer in his undergraduate days. Currently, he is a professor at IAMAS (International Academy of Media Arts and Sciences) and awarded the degree of Ph.D(Art) at Graduate School of Art, Kyoto City University of Arts.

He has produced many works in media art that employ computer and networking facilities, focusing on the relation between an artwork and the audience and the autonomy of an artwork itself. His works include: "incubator" (2000), which projects audio-visual events with fifty computers; "Time Machine!" (2002-), which visualizes the audience's experience of time in real time; "Flesh Protocol" (2002), which controls the performer's body with a computer.
Akamatsu is also active in performing live electronic music. He has not only soloed but also participated in many sessions and played as a member of "The Breadboard Band". He has published many books including "2061:Max Odyssey" (Ritto-Music, 2006, co-author) and "Cocoa+Java" (Kobun-sha, 2001).

SEBASTIAN LOUDON
HORIZONT.AT

Sebastian Loudon is editor in chief of HORIZONT and BESTSELLER, two leading publications for the Austrian communications industry. From 2002 to 2008 he worked with the Austrian Regulatory Authority for Broadcasting and Telecommunications where he was highly involved in the development of the Austrian strategy for digitization of broadcasting.

BONNIE KIESLING
INNOCENTIVE (ELI LILLY SPIN-OFF)

Bonnie Kiesling is Vice President of Marketing at InnoCentive, Inc. In this role she is responsible for leading strategic brand building efforts, marketing communications and all aspects of product marketing. Previously, Bonnie served as Senior Category Director for Health at Yahoo!, where she was responsible for the strategic development and management of this market category. Prior to Yahoo! she handled the product management for several product lines at Pfizer including Zantac, Sudafed and Lubriderm where she was responsible for overall profit delivery, strategic positioning, long term vision, and marketing execution. Earlier, Bonnie worked in the Global Marketing Group at Polaroid. She holds a B.A. in Communications from the University of Massachusetts at Amherst and an M.B.A. from Northeastern University. Bonnie resides in Boston with her husband where they enjoys all the perks of city living.

OKE MÜLLER
TBWA/CHIAT DAY

Oke Mueller has spent his career in creative ad agencies like Springer&Jacoby and TBWA. As the head of planning of the TBWA Berlin office he was working for some of the spearheads of the digital revolution and helped launching Sony’s PSP and PS3 and Apple’s iPhone in Europe. On the other hand he was and is helping the more traditional pet food brands of Mars Inc to adapt to the new rules of the market place. Today he is group planning director at TBWA/Chiat/Day Los Angeles, responsible for Mars brands like Pedigree, Whiskas and Uncle Ben’s to find their right way in the digital marketplace. Apart from the day to day business he is involved in shaping the agency model of the future around TBWA’s key philosophies of Disruption and Media Arts.

BARAK LIBAI
TEL AVIV UNIVERSITY

Barak Libai is an Associate Professor of Marketing in the Recanati Graduate School of Business, Faculty of Management, Tel Aviv University. In 2006-2008 he was a Visiting Professor at the MIT Sloan School of Management. He has Ph.D. in Marketing from The University of North Carolina at Chapel Hill.

Prof. Libai’s research deals much the economic value of customers’ word of mouth. Relevant questions he examines include how different is customer lifetime value when word of mouth is taken into account, what is the ROI of word of mouth programs and how advertising effectiveness measurement should take social effects into account. His current work centers on integrating social network data with agent based models to explore the social value of customers. His research on the economic consequences of customers' word of mouth have won prizes from the Journal of Service Research, The Marketing Science Institute, The American Marketing Association, the International Journal of Research in Marketing and ESOMAR. He teaches executive and MBA courses and consults on areas related to word of mouth marketing, customer relationship management and branding.

BRUCE ROGERS
FORBES

A veteran of the online and print publishing industries, Bruce Rogers is the Chief Brand Officer for Forbes, responsible for managing marketing activities for Forbes Media, including its Brand Intelligence Group. The Brand Intelligence Group incorporates its CMO Practice overseeing the group’s creation of content, research and events dedicated to marketing best practices and to champion advertising accountability; the Insight Practice developing custom research; and Brand Insights responsible for external and internal communications and insights for the Forbes brand and its promise to provide marketers with unparalleled access, insight and measurable results for advertising directed to affluent business decision makers around the world.

Prior to this, Bruce Rogers was the Vice President of Marketing for Forbes.com. In this position, he was responsible for developing and implementing marketing strategies and programs to build the Forbes.com brand, drive consumer traffic, create customer acquisition and retention programs, as well as initiate research and promotions in support of advertising sales. During his tenure, Forbes.com grew from under 500,000 to 20 million unique monthly visitors.

From 1992 until March 2000, Mr. Rogers served as Vice President, Worldwide Marketing Communications for Forbes Inc. In this capacity, he oversaw brand building for the company. He directed marketing efforts for Forbes' growing publishing assets and was directly responsible for Forbes.com's and Forbes magazine's advertising campaigns. In this role he inaugurated Forbes' signature "CEO" Profiles ad series, which in 1995 won a Gold EFFIE award from the American Marketing Association.

Mr. Rogers is a member of the adjunct faculty at New York University School of Continuing and Professional Studies and serves on the board of the Business Marketing Association of New York and the advisory boards for Adtech and BPA (Business Publishers Association). He is also an established writer and sought after speaker and presenter on the topics of branding, online marketing and the affluent marketplace.

He has a BA in Human Communication from Rutgers University and resides in Waldwick, New Jersey, with his wife and their two children.

MICHAEL BRITO
INTEL

Michael considers himself a student of social media and community building. He has worked for major brands in Silicon Valley (HP, Yahoo! and Intel) and was instrumental in driving social media programs and campaigns emphasizing authenticity and long-term relationship building.

He believes that marketing can be evil at times; but if done right, it can drive customer loyalty and brand advocacy. He believes that marketers need to spend more time listening and less time talking. He believes that consumers are real people with real passions; and don’t like to be referred to as segments or target audiences. He is confident that if brands love their customers they’ll love them back and tell others about it.

He is on the Interim Board of Directors for the Social Media Club; and an advisor for Izea. He also founded Silicon Valley Tweetup and currently serves as a Social Media Strategist for Intel.

You can find him roaming the Twitterverse or Facebook at just about all hours of the night.

BRIAN MORRISSEY
ADWEEK

Brian Morrissey is the digital editor of Adweek, where he leads its coverage of digital media and marketing. His coverage focuses on innovative, effective ways advertisers are reaching consumers through digital channels.
Brian also maintains a blog about industry trends at bmorrissey.typepad.com and tweets at www.twitter.com/bmorrissey. He has covered the Internet advertising industry since 2000. Prior to joining Adweek as a senior reporter in 2005, Brian was a senior editor at DM News for two years and a reporter at ClickZ for two years. He has also covered Internet marketing and advertising at Silicon Alley Reporter. He regularly speaks at industry conferences, including Ad:Tech, iMedia Summit, the MIXX Conference, AdForum, the Social Ad Summit, Yahoo! Searchlight Awards and others. He has commented on industry developments for the BBC, CNBC, NBC and local TV outlets. Prior to journalism, Brian worked as a speechwriter in Washington, D.C. A graduate of Providence College, he has master¹s degrees from Columbia University and the University of Leuven (Belgium).

JOHN ANDREWS
COLLECTIVE BIAS

Founder and Managing Partner of Collective Bias, John was most recently responsible for Emerging Media at Walmart Stores, Inc. He also has 12+ years in consumer packaged goods marketing and has held brand marketing positions for Verbatim, Eastman Kodak Digital, Sara Lee, Newell Rubbermaid and Implus Footcare. His expertise lies in leveraging the intersection of shopper marketing and digital engagement. John has become a devoted student of community and social media. He holds an MBA in Marketing from Wake Forest University and lives in Fayetteville, AR with wife Mary Shannon and daughter Mary Catherine.

MATTHIAS LÜFKENS
WORLD ECONOMIC FORUM

Matthias Lüfkens, Associate Director-Media, World Economic Forum, aspires to inspire. After bringing Davos to the world for five years, he now brings the world to Davos through his innovative use of social media, Flickr, YouTube, Facebook, Wikipedia, Qik and Mogulus included. Previously a journalist, Matthias was Baltic States correspondent for Agence France Presse, Libération and the Daily Telegraph (1991-96); and later Deputy Editor-in-chief of EuroNews television (1996-2004). In 1991 he founded the In Your Pocket city guide series in Lithuania, now Eastern Europe's premier publisher and provider of city information. In his free time, when not slavishly tracking tech trends, Matthias films and edits videos for his multiple YouTube channels.

GUILLAUME DU GARDIER
FERRERO

Guillaume du Gardier is the Director New Media at Ferrero France . His role is to help the company integrating the change brought by the digital and social media world in all sectors of its business, from marketing to corporate or internal communication and sales.

Previously, du Gardier was employed as the Director of Online Communications Europe at Edelman. There, he was responsible for online marketing and PR and has worked on developing online campaigns for multinational corporations. As the first French PR blogger, he is a regular speaker at various online communication and social media events.

Guillaume du Gardier blogs at Roue Libre and is active on Twitter.

PAULA BERG
SOUTHWEST AIRLINES

Paula Berg is the Manager of Emerging Media for Southwest Airlines, the nation’s leading low – fare air carrier and the largest domestic airline in terms of Customers carried. Over the last two years, Paula has managed and developed the Company’s corporate blog, “Nuts About Southwest.” Since its’ launch in April 2006, “Nuts” has experienced tremendous success – building a community for its loyal Customer base, serving as a virtual focus group, and influencing several business decisions. In 2007, “Nuts” was named Best Blog by PR News and has been recognized in major publications ranging from Wired Magazine to The Wall Street Journal. In addition to managing the Company blog, Paula leads Southwest’s online communication and social media efforts. Prior to her work in social media, Paula was a spokesperson for the airline with emphasis on strategic communication, media relations, and reputation management. Paula also supervised on-location production for three seasons of Airline!, Southwest’s reality series for the A&E Television Network, which filmed Southwest’s daily operations in four cities. After brief stints selling beer on Phish tour and working for the Colorado and United States Senates, Paula woke up and smelled the jet fuel and began her career at Southwest Airlines in 2001. Paula is a graduate of the University of Colorado at Boulder where she earned a bachelors degree in communication and a minor in political science.

ANGELA NATIVIDAD
DIGITAL ENGAGEMENT STRATEGIST

Angela Natividad is a compulsive communicator with insights on advertising, technology and life. From humble beginnings as a marketing director for DriversEd.com and tech journalist for CMSWire.com, she spent the last handful of years serving as editor MarketingVOX, Adrants, Vanksen's Culture-Buzz and FrenchWeb.com.

Today Angela is co-hostess of AdVerve, a podcast about the culture of advertising, and publisher of LiveandUncensored.com. Her clients include Influencia.net, TagaroDDB and Reed MIDEM.

MICHAEL SEIBEL
JUSTIN.TV

Michael Seibel is the CEO of Justin.tv, which he co-founded along with Justin Kan, Emmett Shear, and Kyle Vogt in 2006. Justin.tv is the destination site for broadcasting and watching live video online while chatting with friends. Michael is responsible for strategy, opperations, business development, investor relations, and community support. As a rapidly growing desintation site, Justin.tv has more than 350,000 registered users and over 6 million monthly unique visitors. Michael graduated from Yale University in 2005 where he studied political science and American government.

CONNY KALCHER
LEGO

Conny Kalcher joined the LEGO Company in 1985, and has held key management positions in departments ranging from toys and software to publishing, theme parks, and innovation and marketing. She is currently global leader of Consumer Experiences, ensuring that the company constantly improves the understanding of the LEGO consumer and uses insights to create even better experiences for all LEGO fans. Before this role, Conny was Vice President - People, Culture and Corporate Communications, orchestrating the turnaround of HR strategy in cooperation with the LEGO board. She has also served as Vice President for the Global Marketing & Innovation department, responsible for lines including LEGO City, Harry Potter, Spiderman and Star Wars. Before joining the LEGO Company Conny taught secondary school children in Denmark for eight years. She holds a degree in International Marketing and has attended senior development programs at both Insead in France and London Business School.

ALEX SANDY PENTLAND
MIT MEDIA LAB

Professor Alex (“Sandy”) Pentland is a pioneer in organizational engineering, mobile information systems, and computational social science. Sandy's focus is the development of human-centered technology, and the creation of ventures that take this technology into the real world. He directs the Human Dynamics Lab, helping companies to become more productive and creative through organizational engineering, and the Media Lab Entrepreneurship Program, which helps translate cutting-edge technology into real-world impact around the world. He is among the most-cited computer scientists in the world, and in 1997 Newsweek magazine named him one of the 100 Americans likely to shape this century.

STEVEN ERICH
CRISPIN PORTER & BOGUSKY

Using traditional and non-traditional tactics, Burger King has been getting people talking, thanks to the efforts of some pretty brave brand managers and the folks at CP+B. Steve has been managing the US Burger King business and advising on the brand's expanding efforts globally for the past four years. He is now taking the reins as the director on the Volkswagen and the Microsoft accounts. Prior to his coming to CP+B for the re-launch of Burger King's "Have It Your Way" campaign, Steve worked at creative shops Chiat/Day, The Martin Agency, TBWA and VitroRobertson managing a host of consumer brands, including Timberland, Oakley, Jack in the Box, Taco Bell, Baskin-Robbins, Newcastle Brown Ale, Ketel One Vodka, Cobra Golf, Penn Tennis and Kyocera Wireless.

JAY STEVENS
MYSPACE

Stevens was the first MySpace executive recruitment outside the US when he joined in February 2006, and became well known in London in his role as European vice-president. He transferred to News Corporation-owned MySpace's head office in LA in August last year to become senior vice-president of audience. From this month, Stevens will be international vice-president and general manager for the Rubicon Project as it expands its business outside the US. The two-year-old Rubicon Project sells proprietary ad targeting systems that allow publishers to make money from unsold advertising space, which they claim can account for as much as 80% of a website's total inventory.

RICHARD OWEN
SATMETRIX

Richard Owen is President and CEO of Satmetrix, responsible for all aspects of strategy and day-to-day operations, and co-author of Answering the Ultimate Question, which defines how to deploy a Net Promoter strategy based on case studies and findings from more than 80 companies. Prior to joining Satmetrix, Mr. Owen was Chairman and CEO of NASDAQ-traded AvantGo, Inc., the leading provider of Enterprise Mobility Solutions to Fortune 1000 companies. AvantGo was successfully sold to Sybase, Inc. Before running AvantGo, Mr. Owen spent eight years at Dell Computer Corporation in various executive positions, most recently as vice president of Dell Online Worldwide. Mr. Owen was responsible for all aspects of Dell's Internet strategy and online business revenues on a worldwide basis–building Dell's online business to cover 50 percent of the company's sales volume. Mr. Owen began his career as a consultant for KPMG Management Consultants, where he worked for European high-technology manufacturers in the EMEA region on marketing strategy and business development, including Hewlett Packard and Apple. Mr. Owen holds a Bachelor's degree from Nottingham University in England and a Master's degree from MIT Sloan School of Management.

CHARLIE SCHICK
NOKIA

Charlie Schick is Editor-in-Chief for Nokia Conversations . His career at Nokia also includes kick-starting Ovi.com, launching Nokia Lifeblog and the Series 60 Platform, and providing Internet strategy consulting throughout the company. Prior to joining Nokia, he was an editorial consultant for various online and print publications. In addition to having written numerous articles for online and print telecom publications, he has written various research papers in leading journals and co-authored a book on advanced phone systems. One of his dark secrets is that he spent 12 years in basic Molecular and Cellular Biology research, reaching the level of Research Fellow and Instructor at Children's Hospital Boston, part of the Harvard Medical School. He has a graduate degree from the University of Massachusetts Amherst.

ERIC PAULOS
INTEL RESEARCH

Eric Paulos is the Director of the Living Environments INTEL Lab and an Assistant Professor in the Human-Computer Interaction Institute with a secondary faculty appointment in the Robotics Institute both within the School of Computer Science at Carnegie Mellon University. Previously he was Senior Research Scientist at Intel in Berkeley, California where he founded the Urban Atmospheres research group - challenged to employ innovative methods to explore urban life and the future fabric of emerging technologies across public urban landscapes. His areas of expertise span a deep body of research territory in urban computing, sustainability, green design, environmental awareness, social telepresence, robotics, physical computing, interaction design, persuasive technologies, and intimate media. Eric received his PhD in Electrical Engineering and Computer Science from UC Berkeley where he helped launch a new robotic industry by developing some of the first internet tele-operated robots including Space Browsing helium filled blimps and Personal Roving Presence devices (PRoPs). Eric is also the founder and director of the Experimental Interaction Unit and a frequent collaborator with Mark Pauline of Survival Research Laboratories.

MARTINA ZAVAGNO
NIKE

Martina Zavagno is the digital marketing and e-commerce manager of Nike Italy. She is responsible of all brand connections activities through digital media as well as online retail marketing projects to support Nikestore.com and NIKEiD.com. Previous to Nike, she was with Diesel, where she took care of several successful digital projects such as the multiple award winning Diesel Heidies and the launch of Diesel's loyalty program, The Cult. Martina is also the editor and founder of Adverblog.com, one of the top European's blogs dedicated to interactive marketing and digital creativity.

SCOTT FOE
NOKIA GAMES

Foe joined Nokia in 2003 and currently serves as Producer in the Nokia Games Business Unit, where he is responsible for pushing the limits of connected mobile gaming.As Producer of Sega's Pocket Kingdom ("The Ultimate Online Game" - GameSpy, "Top Ten Games To Play While Standing in Line" - The Escapist), Foe helped to bring massively multiplayer online gameplay to a handheld device for the first time.Other titles that Foe has worked on include Chu Chu Rocket, Phantasy Star Online, NFL 2K1, Bomberman Online, and Resident Evil Outbreak.Foe was also instrumental in creating Sega's (now Nokia's) SNAP network middleware technology, and Nokia's N-Gage Arena global mobile community.Foe is an active member of the IGDA, serving as a member of the Mobile Game Development Special Interest Group Steering Committee, and also leads the Academy of Interacive Arts & Sciences Cellular Peer Panel.He has spoken at industry conferences, including: Game Developers Conference, Mobile Content World, and CTIA IT Wireless.Foe earned Bachelor of Science degrees in both Mathematics and Computer Science from Antioch College in Yellow Springs, OH. In addition, Foe earned a certification in Japanese from Kyoto Seika University in Kyoto, Japan.

SIMONE BRUNOZZI
AMAZON

Simone Brunozzi is a technology enthusiast, involved in IT and computing since an early age. He joined Amazon.com in may 2008 in the role of Web Services Evangelist, traveling across Europe and vicinity to showcase the innovative new solutions by Amazon Web Services and help developers build businesses and applications. He is following the "Cloud Computing" paradigm shift since 2006, and believes that it isgoing to replace the traditional computing model in a few years.
Of Italian origins, Simone loves travelling, meeting people and connecting with them. He is a Linux and Ubuntu passionate, loves blogging on www.brunozzi.com, and has interests in the environment, clean energies, and technology in general.

SVEN MARKSCHLÄGER
JÄGERMEISTER

After his studies of media informatics, Sven Markschläger started working at a well known German brewery in the department for innovative brands. During his activities he was responsible for the digital brand management of domestic brands and drove external and internal projects. Since spring 2007 he started working at the Mast Jägermeister Incorporated Company in Wolfenbüttel. Since then he is in charge of the department Digital Marketing and cares for all national and international digital measures for the company. Considering the digital approach to the consumers, Jägermeister doesn't pursue a global strategy, but carries out an exceedingly effective local niche policy in over 80 countries. This offers various possibilities in regard of the digital universe.

MARY KEMP BETH
FORRESTER

Mary Beth contributes to Forrester's research offerings for Marketing Leaders. She lends a global point of view on the challenges facing marketers: increasingly fragmented media, the pervasiveness of new technologies, changing consumer behavior, and the growing accountability of marketing. Her current research touches marketing strategy; integrated and ubiquitous marketing; and the changes required of advertising and of agencies. Mary Beth is based in Paris. Before joining Forrester, Mary Beth spent over 20 years as an international marketer, advising and coaching blue-chip brands and organizations. She has worked on both the client and agency side. Mary Beth was CRM director at Dassault Systèmes, designing and championing its customer-centric business strategy. She also chalked up 10 years in the Ogilvy network, in Paris and New York. There, she developed interactive and relationship marketing strategies with Nestlé, Unilever, IBM, and Air France. She began her career in direct marketing, working with clients American Express and AT&T.

STEPHANIE ROBESKY
SKYPE

Stephanie recently joined Atomico as an Investment Associate. In her role, she helps to evaluate and source investment opportunities. She also works closely with portfolio companies to help evolve their products and services on a global scale. Her primary focus is on ecommerce and consumer internet companies.
Prior to joining Atomico, Stephanie was a Senior Product Manager with Skype with a spotlight on building communities. Stephanie was responsible for innovating and implementing many exciting customer facing features for the Skype for Windows client which are seen online every day by millions of people.
Stephanie began her career at Netscape over 10 years ago. Having amassed experience with internet companies worldwide she has successfully rolled out and managed next generation digital media products and services. These include large-scale e-commerce platforms, content personalization, search, digital rights management and localisation for key European markets. In addition to her contributions at Netscape and Skype, her in-depth knowledge has helped grow Sega, PeoplePC and Private Media Group.

GEORGES-EDOUARD DIAS
L'OREAL

Georges-Edouard DIAS is currently heading, a position that he has occupied since 2001. With his team, he is supervising the worldwide development of L'Oreal sales online, which includes operations from every L'Oreal division in Europe, Asia, North and South America. The team is equally responsible for empowering brand communication and advertising through digital : from setting content partnership with leading web portals such as MSN or Sina.com in China, to rethinking the role of direct communication and customer interaction in the marketing mix, thanks to an integrated CRM & Media approach. Dias was previously VP of Interactive Development at L'Oreal USA, where he defined L'Oreal's policy related to digital commerce and launched the first selling sites in L'Oreal's history.
Dias interactive career commenced when he was promoted as project manager in charge of launching L'Oreal corporate web site in 1997, an important change from his previous positions in the group that were mostly marketing focused; from product manager at Garnier International when he joined L'Oreal after he graduated from HEC in France in 1983, to VP of Marketing at Vichy International before he was moved to corporate.

BARNEY PELL
POWERSET

Barney Pell, Ph.D. For over 15 years Barney Pell (Ph.D. Computer science, Cambridge University 1993) has pursued groundbreaking technical and commercial innovation in A.I. and Natural Language understanding at research institutions including NASA, SRI, Stanford University and Cambridge University. In startup companies, Dr. Pell was Chief Strategist and VP of Business Development at StockMaster.com (acquired by Red Herring in March, 2000) and later had the same role at Whizbang! Labs. Just prior to Powerset, Pell was an Entrepreneur in Residence at Mayfield, one of the top VC firms in Silicon Valley.

ROLF SKYBERG
EBAY

Rolf Skyberg is a Disruptive Innovator at eBay Inc., developing innovative methods to improve on and off-platform businesses as well as buyer experiences. While at eBay he has also performed quality assurance and contributed to the efforts of eBay Research Lab. His particular interests include forming socio-retail spaces and leveraging adopted technology to reduce buyer frictions. Rolf has been a featured speaker at the Web 2.0 EXPO, OSCON, Emerce e.day and IBM Research Labs. Rolf has a BS in Information Systems and Quantitative Analysis with additional studies in System Science. He has worked in technology since before the first dot.com bust and hopes to continue thinking up great ideas through the second boom.

JAN BORGSTÄDT
BERTELSMANN

Jan Borgstädt is a Principal at BDMI. Before joining BDMI Jan Borgstaedt was a member of the Bertelsmann Entrepreneurs Program, working as a consultant on several digital media projects throughout the divisions of Bertelsmann AG. Prior to that he founded a professional publishing house and later sold it to a major German media group. Mr. Borgstädt graduated from the University of Münster in Germany specializing in Finance & Controlling. He also holds a Masters of Marketing from EADA Business School in Spain. He is currently involved in different start-ups among them BuyVip one of Europe's exclusive Social-Shopping platforms.

NICOLAS BEAUCHESNE
YOUTUBE

Nicolas Beauchesne, 34, an ESCP graduate (Ecole Supérieure de Commerce de Paris), has been devoting his career to the Media industry since 1997. After three years in TV production at TF1, Coyote Productions and Canal+, he joined CanalSatellite's Interactive Programs Business Development group in 2000. At the end of 2002, he joined Vivendi-Universal Net to launch the French division of MP3.com. He spent 6 years total in the Vivendi Group. Following a successful endeavor as Deputy General Manager of a leading digital photo processing start up in France, he joined Google France in August 2005 as the Leader of the Media & Entertainment Industry. He looked after the Media & Entertainment Google business growth on both France and Pan European levels from 2005 to end of 2007. From January 2008 on, Nicolas has been involved in refining the "engaging" Google & YouTube value proposition for the benefit of users and brands. He is currently leading the Google efforts regarding YouTube and Display businesses in France.

GEOFF RAMSEY
EMARKETER

Geoff Ramsey is one of the Internet's most exciting digital marketing visionaries. As CEO and co-founder of eMarketer, Geoff is on the cutting edge of new research statistics, trends and best practices, covering every aspect of marketing in the digital age. He is frequently quoted in The Wall Street Journal, Forbes, CNN, BusinessWeek and Advertising Age. A highly regarded speaker with an engaging presentation style, Geoff speaks at major digital, media and corporate events around the globe, including the American Association of Advertising Agencies (4A’s), Association of National Advertisers (ANA), Magazine Publishers of America (MPA), the Interactive Advertising Bureau (IAB), The Conference Board, Economist Conferences, Google and Yahoo!. Prior to starting eMarketer, Geoff worked at several large New York ad agencies, including TBWA and Ogilvy & Mather, where he ran multinational accounts for brands including Procter & Gamble, Kraft Foods, M&M Mars and AT&T.

SVEN DÖRRENBÄCHER
MERCEDES

It's a fact. WOM is highjacking one of mass media's largest domains. But what if you're not interested in reaching the masses. What if your sights are set squarely on the deep-pocketed, ever-so discerning, platinum keyboarded, silver spoon-birthed Surfer? Just how does one WOM the select few? Sven has certainly navigated this yellow-brick road. He's responsible for planning, designing and implementing integrated communication measures for the web sites of Mercedes Benz and the incomparably grand Maybach. Sven is also the man behind the innovative Internet presence of several internationally relevant "digital" products and brands, including the "Mercedes Mixed Tape" free downloads and the "Mercedes Text Tracks" audio books. As well, he's headed internationally lauded Internet projects such as the adventure game "Become a Men in Black agent!", the online Christmas game "Wunschwald" and the first interactive film "7 Years Later".

OLIVIER HASCOAT
MYSPACE

Olivier Hascoat, 40 ans, est Directeur Général de MySpace en France. Sa mission principale est de développer, dans l'hexagone, l'activité de l'un des premiers réseaux sociaux dans le monde. Diplômé de l'Ecole des Hautes Etudes Commerciales (HEC) et titulaire d'un MBA d'Harvard, Olivier Hascoat bénéficie d'une expérience de 15 ans dans l'univers des médias, du mobile et de l'Internet. Il débute sa carrière en 1992 au sein du cabinet de conseil McKinsey & Co, en France et à New York. En 2000, il rejoint Vivendi Universal Net, où il est en charge du lancement européen puis américain de MP3.com, un des premiers sites de diffusion musicale sur Internet. Il poursuit alors sa mission à Los Angeles, où il participe par la suite aux développements d'emusic, l'un des premiers services de téléchargement en ligne et de Rollingstone.com. En 2006, OIivier Hascoat intègre le Groupe Orange/France Telecom, tout d'abord en tant que Directeur des services multimédias puis au poste de Vice-président de la division Marketing mobile grand public, où il est responsable notamment du développement et de la coordination des " offres jeunes " sur le territoire Européen. En Juillet 2008, il rejoint MySpace en tant que Directeur Général France.

RASHMI SINHA
SLIDESHARE

Christian Clawien is Creative Manager at construktiv GmbH, agency for public relations, advertising and online services in Bremen and Berlin.
construktiv founded and runs several web 2.0 services, among them the social bookmarking portal Mister Wong. This portal has been online in Germany since march 2006, currently counting more than 4 million unique visitors a month. Mister Wong portals have also been introduced in Spain, France, China, Russia and an international version in English, with each language having it's unique site. Christian Clawien is in charge of coordinating Mister Wong's international communication, marketing and the forming of relationships with network partners. After having worked in the fields of distribution and sales (WOM, Gravis), consulting (nextpractice) and PR, Christian Clawien now lives his passion for internet issues and communication at construktiv.

FREDDY MINI
NETVIBES

Freddy Mini is the CEO of Netvibes, the leading personalized startpage and widget marketing platform, serving more than 1000 of the world's top agencies, brands and publishers. Prior to Netvibes, he was the co-founder of musicMe (the first music search service), the CEO of Ziff-Davis (France), and the Senior VP and Managing Director of CNET Networks Europe where he was responsible for creating and building their operations to over 150 people while exceeding all profitability goals.

EUAN SEMPLE
BBC


Whilst at the BBC, Euan Semple pioneered the use of weblogs, wikis and online forums to enable staff to work more collaboratively across the organisation. Euan also worked on the BBC's award winning leadership programme, gaining experience in how to engage and inspire people with the possibilities of social computing as a business tool. He is now independent advisor on social computing for business, and a well known writer, thinker and public speaker. His unique experience enables him to provide inspiration on this wired-up world of work and strategies for how business can prepare themselves for the challenges and opportunities presented by new technologies.

DAMIEN VINCENT
FACEBOOK

Damien Vincent is Facebook Director of sales for France. His mission will be to implement online campaigns on Facebook and to develop new marketing and advertising tools to support agencies and brands in their online strategy. Damien has eight years experience in online sales and advertising. Prior to joining Facebook, Vincent was the sales director for MySpace in France. Vincent began his career in business development in AOL's Interactive Marketing Group, and then joined Advertising.com as sales director where he led a team of sales people and account managers, and also developed and marketed advertising and marketing solutions to augment visibility and traffic for brands and advertising buyers. Damien graduated from IPAG and is fluent in English.

MARK KINGDON
SECOND LIFE

Mark Kingdon left for Second Life in 2008. Before that Mark Kingdon joined Organic as CEO in 2001 and has led the company to its current position as a leading digital marketing agency. Prior to Organic, Mark worked for Idealab and provided strategic guidance to emerging companies. Earlier, he was a partner at PricewaterhouseCoopers, where he led the America's retail and distribution industry practice and managed the PWC and Lybrand merger and was a leader in the e-business practice globally. Mark is a member of the International Academy of Digital Arts and Sciences and serves as a Webby judge. He's also a regular contributor to Three Minds, Organic's blog. Mark received his MBA from the Wharton School of Business and a BA in Economics from UCLA.

MICHAEL WALL
FALLON

Michael Wall, one of the founding partners of Fallon London, is known for his outstanding work on Word-of-Mouth oriented advertising and marketing approaches for such clients like Sony and Lee. His approaches are always interaction oriented. With Fallon's campaigns he won several awards and was honored by various marketing journals for his outstanding work.

DAVE BALTER
BZZAGENT

A pioneer in the brave new word-of-mouth marketing world, in late 2001 Dave brought humankind (and any aliens secretly inhabiting the place) BzzAgent. It was the first company to provide diligence around the concept of word-of-mouth marketing. BzzAgent's process and platform – the BzzEngine – was created to help companies harness the power of their own consumers. It's become a leading WOM marketing and research firm that utilizes a network of over 90,000 volunteer brand evangelists. BzzAgent's clients include IBM, Lee Jeans, Anheuser Busch and Kraft Foods. Dave was voted a promotional marketing "top 40 under 40" in 2001 by A.S.I. He holds a degree in Psychology from Skidmore College, which just means he knows what you're thinking. Or thinks you think he thinks he does...

XAVIER DES HORTS
NOKIA

Graduated from ISG Paris, Xavier des Horts has started his professional life in different communications agencies, managing events or multimedia projects, after a military service at the SIRPA – French Army Communication service. In 1988, Alcatel Mobile Communications called him to manage multimedia sales tools and Alcatel participation to many Telecom exhibitions. In 2000, Nokia offered him to manage Marketing and Press Relations for Nokia Networks. Following 2004 Nokia's reorganization, a communications platform was created and led by Xavier des Horts to manage the communications for all Nokia activities: devices, software and services. This central organization inside Nokia France manages Press Relations, External relations with authorities, lobbying, Buzz, WOM, actions of Corporate Social Responsibility.

TAKAHITO IGUCHI
SEKAI CAMERA

The biggest crowd pleaser at TechCrunch50 in Sep. 2008 was a demo by the Japanese startup Tonchidot for a mobile social tagging product it is developing called "Sekai Camera". The Japanese CEO Takahito Iguchi overcame a very noticeable language barrier and deflected serious questions from the judges through sheer will of character. He had the audience roaring in laughter and rooting for him, as he answered lengthy questions about how his service would actually work with brief responses such as "Imagination!" and "We have a patent." When judge Rafe Needleman suggested that Google would buy Tonchidot, he objected: "Never!"

TOMMY AHLERS
ZYB

Tommy Ahlers founded ZYB in 2005. ZYB (zyb.com) is leading the innovation around the mobile phone book. It started with backup and online management of mobile data and has evolved into the ZYB Phonebook connecting real friends stored on the mobile to social communities, photos, location etc. As CEO of ZYB, Tommy brings more than six years experience in strategy and management partly from the mobile industry. He was previously with McKinsey & Co for more than four years, where he served as an engagement manager working with mobile operators to shape their strategies. In addition to ZYB, he also founded another start-up which provided a global SMS-service to mobile users. Tommy holds a master degree in law from the University of Copenhagen.

JACKIE DANICKI
QIK

Jackie Danicki joined Qik as marketing director with more than a decade of experience in online communication and emerging internet technologies in both Europe and the US. Jackie was one of the world's first recognized leaders in the area of blogging for business and non-profits, starting with the London-based Big Blog Company in early 2004. Later the head of marketing for Europe's largest search engine marketing agency, Latitude, Jackie's work has been singled out for praise by British Vogue, the New York Times, Allure, the Sunday Telegraph (London), the Sunday Times (London), Women's Wear Daily, and many others. She is a frequent presenter at events in the US and Europe.

STEFAN LECHERE
NETVIBES

Stefan Lechere is in charge of alliances, partnerships and new relationships with major online and offline players in EMEA. Netvibes is a leading personalization service and widget platform that pioneered the personalized homepage as alternative to traditional web portals. Netvibes lets individuals assemble all in one place their favorite widgets, websites, blogs, email accounts, social networks, search engines, instant messengers, photos, videos, podcasts, and everything else they enjoy on the Web. Today, netvibes is a global community of users who are taking control of their digital lives by personalizing their web experience. Users have created more than 50 million personal pages in more than 76 languages and 200 countries. Netvibes (http://www.netvibes.com) has offices in Paris, London and San Francisco.

YANN MAUCHAMP
AMIANDO

Internet entrepreneur & strategic advisor for high-growth companies, Yann is working closely with innovative leaders of tomorrow (internet, media, investors). Yann is the CEO of Mutual Benefits, a business advisory network, managing the french operations of www.b-to-v.com (pan-european business angel network). Yann is also Director France, Amiando and Partner France, Blacksocks, "The Sockscription Company". Executive Director of the Web & Communities Summit (European TechTour Association) in 2007, Yann operated the french branch of XING/openBC during 3 years and started FON operations in France. He previously managed operations such as Club-Internet (ISP sold to T-Online), Studio Grolier (web agency) and NewsAlert/Inlumen (CMS sold to DowJones). He's been lucky to manage start-ups in several countries US, UK, China, Taiwan, Hong-Kong & Singapore. Currently located in Paris, France with his family, Yann holds a Master of International Affairs Management and practices Yoga.

GREG SKIBISKI
MAO NETWORKS

In 1996, Greg joined BackWeb Technologies (NASD: BWEB), a mobile infrastructure software company, as one of the first employees and spent seven years working between the US, Germany and Israel, most recently as a member of the Executive Board and Principal Architect of the Business Development group in charge of IBM, Microsoft and SAP. Previously, he was the Director of Business Development in charge of BackWeb's relationship with SAP, the company's largest source of revenue. Greg also acted as the Principal Architect for SAP integrations, responsible for creating software solutions and leading the development teams that brought them to realization. Greg has co-organized the Drobny Global Hedge Fund Conference for several years, been a frequent speaker at SAP's SAPPHIRE conferences in Europe and the US, and managed sales, partnership and implementation projects in 25 countries. He holds a MBA from HEC Paris and a BS in Civil Engineering from Bucknell University.

JIAN NI
NOKIA RESEARCH

As Senior Business Development Manager of Lifeblog team in Nokia Multimedia, Jian Ni is responsible for creating new business opportunities and developing strategic partnership around Nokia Lifeblog application and services. Jian Ni joined Nokia in February 1995. He held various positions of product development and technology management in Nokia Group’s mobile handset divisions. Before joining Nokia, Jian Ni was a research assistant in Tampere University of Technology, Finland and worked as a software engineer in Beijing Keli Co., China. Jian Ni received his MBA from Rutgers University, USA, and M.Sc & B.Sc. from Tsinghua University, China. He is a member of Beta Gamma Sigma and holder of 3 patents. He is married and has one child. In his spare time, he enjoys nature photography.

FIONA MCDONNELL
FORRESTER

Fiona McDonnell , Senior Analyst, Consumer Markets at Forrester Research, states: “Consumers today are tired of the brand bombardment of almost identical products, marketed through TV ad blocks that they increasingly skip. Meanwhile, CPG firms and retailers pump tens, sometimes hundreds, of millions into realizing their CRM visions.

FREDERIC BELLIER
DAILYMOTION

Mission confiée par les investisseurs : Développement d'une équipe dédiée à la création d'une offre media contenu & publicitaires : Sales, OPS, Traffic, Marketing, Projet e-business. Equipe lancée le 02 Juillet 2007. Responsabilité des revenus en France et à l'international. Développement des marché US, UK & CAN, LATAM, Europe du Sud. Equipe à Paris, Londres, New-York, Barcelone, Berlin.

WOLFGANG LÜNEN-REIDENBACH
EDELMAN

Wolfgang Lünenbürger-Reidenbach joined Edelman Hamburg in August 2006 as Director Online Conversations. In November 2007 he was promoted to oversee Edelman Europes online practice. He has special expertise in monitoring online communities and acting in the new so-called "web 2.0" environment – and has several years of experience in both of these areas as well as in building online programs and leading online development. When Wolfgang started his own blog Haltungsturnen (http://haltungsturnen.de) in early 2003, he was one of the first German PR professionals to blog. To date his blog is well-known and of some influence in Germany�s blogosphere and uses all social media applications. His experience with consulting companies and organizations in how to deal with bloggers goes back to 2004. In the past few years he has written many essays about blogs, web 2.0 and communication. Wolfgang often holds seminars about these issues with journalists and PR-professionals and is much in demand as a speaker or moderator. He was in charge of several local and international social media projects, e.g. corporate blogs (Daimler AG), social networks (Dove), or online relations. Wolfgang graduated with a degree in Theology and worked as a journalist and radio DJ for several years, before he founded a professional journal, where he was editor-in-chief. For six years, he was Business Development Manager for the German wire service News Aktuell and evolved its strategy for "web 2.0". Recently he led the sales department of German media monitoring service Ausschnitt Medienbeobachtung.

TONY PHAM
SLIDE

As the Slide community advocate, Tony makes sure that the users' voices are heard as Slide develops its popular features and applications -- like Slideshow, FunWall, SuperPoke! and Top Friends -- that reach nearly 200 million people every single month. Tony is responsible for leading creative/product marketing and managing artist relations with celebrity Slide users, including movie stars, politicians and musicians who use Slide to market and distribute their albums and videos across multiple social networks. Tony graduated from Grinnell College and is also a Fulbright Scholar.

TIM WRAGG
GFK

Tim Wragg, global director of GFK NOP World's customer management centre of excellence concentrates on Word-of-Mouth Marketing and analyzes new forms of strategies and tactics. Tim is world-wide known for his research in academic papers and journals. In his research he concentrates on new measures to understand the underlying motives of Word-of-Mouth much better.

SURESH SOOD
UNIVERSITY OF TECHNOLOGY SYDNEY

Caught a case of digital diphtheria? Feeling a bit like Fred Flintstone? Synaptic overload? If one more person talks about the "latest" tech buzz are you going to look for a big fat analog rock and hide under it? Well, Suresh brings a wealth of both industry and academic knowledge that helps audiences and clients understand how leading edge research and initiatives can be applied creatively to solve today's problems. As the Chief Information Architect of Golden Mean, he focuses on the semantics of information to help global clients utilize the structured as well as unstructured information available to revolutionize business practice. He's been a key instigator leading the embracement of digital technologies in curriculum development since 1995. His work has included the handling of insider trading information, operational risk and sophisticated competitive intelligence systems. As a Senior Vice President with Reuters, he developed new business opportunities for advanced technologies across Asia, including China and India.

PEETER VERLEGH
ERASMUS UNIVERSITY

Dr. Peeter Verlegh is Associate Professor of Marketing at RSM Erasmus University in Rotterdam, The Netherlands, where he teaches Consumer Behavior in the MBA and MScBA programs. His research has primarily focused on word-of-mouth and other forms of persuasive communication. His research uses surveys and experiments to study the questions of how and when consumers talk about products, how marketers can stimulate this, and how word of mouth affects consumers. His work has been published among others in International Journal of Research in Marketing, Journal of Business Research, Journal of International Business Studies, Marketing Letters, and the British Journal of Management. He has guest-lectured in Consumer behavior at Copenhagen Business School, ESADE (Barcelona) and Prague University of Economics, and was a visiting scholar at University of Colorado – Boulder.

LAURENT FLORÈS
CRMMETRIX

Laurent Florès, PhD is the original founer of crmmetrix a customer-listening company that builds relationships and drives innovation. Crmmetrix serves Fortune 1,000 clients globally from its NY, Cincinnati, Paris, & Singapore based offices. Laurent is currently an Associate Professor of Marketing at Université of Paris II. Laurent speaks and publishes regularly in both professional and academic conferences and journals ranging on the topic of innovation, social media, and "marketing 2.0" at large and appears regularly in the international press (NY Times, International Herald Tribune, Les Echos, La Tribune, etc.). He currenty seats on the Esomar & Adetem boards and was on the first elected board of directors of WOMMA, the Word of Mouth Marketing Association in the US.

JOHN BIGAY
BZZAGENT

John Bigay is VP Marketing at BzzAgent, the international word-of-mouth media network that helps companies to organize and manage honest, real-world conversations among everyday consumers. BzzAgent's innovative process, platform and programs enable the acceleration and measurement of word of mouth as a marketing medium. John Bigay has 17 years of experience in the media and entertainment industries, with more than 7 years in digital and non-traditional media. Before joining BzzAgent, he was the vice president of marketing for Gannett's Captivate Network where he directed the media company's marketing and on-air programming efforts. Bigay previously held various marketing positions with PRI's Public Interactive, Atmosphere Entertainment, Universal Music and MCA Records.

OLIVIER CREICHE
SIXAPART

As the General Manager of EMEA, Olivier Creiche is responsible for business operations in Europe, the Middle East, and Africa. Olivier has rich experience in sales and marketing at such companies as Danone, Pepsico, BBDO and DDB. He cofounded two companies, one of which was Ublog, a French blogging service acquired by Six Apart in 2004. Olivier joined Six Apart as the Business Development Manager for EMEA in 2004 and recently stepped up to the General Manager position. He received his Bachelor of Business Administration at the University of South Dakota and is a graduate of the Institut dEtudes Politiques de Paris.

FERGUS HAMPTON
MILLWARD BROWN

Impact. Just how in the world does one quantify this difficult to define yardstick of consequence? How does one gauge a message's effect? Precis might be precisely the answer. Precis is one of the leading Media Analysis and Evaluation systems. And, during the last twelve years Fergus has completed its development. Since 1991, he has worked with all the major PR consultants in the UK and many large corporations on a wide variety of projects with Precis, ranging from product launches to complex pan-European and US-based Issue Management assignments. Fergus has an Honours degree in Social Psychology and international Marketing experience that spans over 20 years, focusing in Business-to-Business expertise. He's also a founder and past Chairman of AMEC, the Association of Media Evaluation Companies.

CLAUS MOSEHOLM
GOVIRAL

Claus Moseholm has 10 years of experience from the advertising and communication business. He has a Master in Economics and worked in the mid nineties as a PR consultant with clients like LEGO. He has been running PR and communication in the Nordics for the real estate design company YOO as their communication manager. In 2001 he ventured with the award winning advertising agency Home Sweet Home which he was directing for two years until he set-up GoViral together with Balder Olrik in 2003 pioneering the field of viral marketing.

MIGUEL ACOSTA
ASKJEEVES

Generally, Jeeves knows it all. But curious minds wanting to know the best and most successful way to expand across the globe might also want to Ask Miguel. He will pilot this leading provider of world-class information retrieval technologies, brands and services as it broadly expands across the European continent, adding to its US and Japanese saturation. Additionally he will evaluate other options for market penetration including acquisition and JV partnerships. Miguel Acosta is a CFA Charter holder and holds a B.S. in Economics and a Master's Degree in Finance from the Universidad La Laguna. He started his career at GBS Finanzas, a Spanish Investment Bank, in 1995, where he became Vice President. In 2000, he joined Yahoo! Europe as Business Development Director for Finance. Appointments as Strategic Development Director and Head of Monetization and Business Development for Search followed.

YUBO CHEN
UNIVERSITY OF ARIZONA

Do actions speak louder than words? New technology is making two types of consumer interactions increasingly important: word-of-mouth learning from others' words (online product reviews posted by existing users) and observational learning from others' purchase actions (revealed through recommendation agents at seller's website). Which of these, words or actions, is most persuasive? How do they jointly impact consumer purchase behavior and product sales? Dr. Chen, an expert in on-line product information, offers answers to these questions based on his extensive studies of various online information sources and markets. Dr. Chen received his Ph. D. in Marketing from the University of Florida. He currently teaches marketing strategy and international marketing at the Eller College of Management at the University of Arizona. His current research investigates strategic implications of different consumer social interactions and how various product reviews are changing the landscape of marketing strategy. His research has been published in leading academic marketing journals such as Marketing Science and Marketing Letters.

WILLEM SODDERLAND
BUZZER

The verb "buzzen" has recently become a "buzz" word in The Netherlands. Willem launched Buzzer end of 2004 and is currently looking to expand into other European markets. Before jumping into the brave new world of WoM, he worked for good old Michael E. Porter's Monitor Group, and launched an incubator in 1998 to start his first WoM-related venture in 2000. Ever since, he has been involved in product & marketing innovation, both as a consultant and an entrepreneur. The exposure to new products and its ambassadors, the taste of the raw power of the consumer's opinion left him wanting more of it. Better harnessed, managed and stimulated. Buzzer was something lurking in the shadow of his thoughts and has now become a fantastic reality. He just might stick to this for more than one year... Willem holds a Master of Laws which he uses to sue companies that refuse to work with Buzzer and fully adopt WoM as a marketing tool.

ALEXANDER MACRIS
THE ESCAPIST

Fingers nimble? Mouth primed for Multi-Culti trash talking? Ready to get Medieval on the world? Then get your game on, gamers. You're up. Thanks to Alexander and Scott, the world is your playing field. Magna cum laude Harvard Law School graduate Alexander co-founded Themis Group in August 2001 and has served as its President & CEO since its inception. Prior to Themis, he was CEO of WarCry, which he led to become the game industry's second largest massively-multiplayer community network, before integrating it into Themis. As Producer of Sega's Pocket Kingdom, Scott helped to bring massively multiplayer online gameplay to a handheld device for the first time. He was also instrumental in creating Sega's (now Nokia's) SNAP network middleware technology and Nokia's N-Gage Arena global mobile community. He is an active member of the IGDA and holds a certification in Japanese from Kyoto Seika University in Kyoto, Japan.

CHRISTIAN WOLF
QIRO / DEUTSCHE TELEKOM

Until recently, Christian Wolf, aged 30, was employed at Deutsche Telekom Laboratories, the innovation development unit of Deutsche Telekom AG. There he headed a number of high-level development projects with a focus on mobile social networking and mobile web applications. In 2006 together with his colleague, Dr. Nischal Piratla, he decided to spin-off one of these projects into an independent company and license the project results exclusively from their former employer. Wolfs previous experience includes a Master's Degree in Consumer Marketing and International Management and positions in Sales and Marketing in various industries.

SCOTT GOODSON
STRAWBERRYFROG

Once upon a time, a good son was born in Canada. He learned something of the ad game on his father’s knee. Scott was quick to graduate from Western University, and even quicker to hop the pond to Sweden to jumpstart his career.In the 80s his first international client Ericsson played cupid between Scott and a sweet muse called technology. He knew how to tell a story and in the process became the lead writer for the global Ericsson brand.In the early 90s Scott heard something about the ‘Internet’ through the old fashioned grape vine. He got connected and immediately recognized the Internet for what it would become: one MASSive medium for media.In Stockholm, Scott was owner of an ad agency that focused on building brands by taking advantage of all these ever-new possibilities and in the process the agency won numerous awards for effectiveness, design, international and cultural relevance.In the late 90s, Scott sold his agency and moved over the pond, serving as Executive Creative Director for JWT Canada.In 1999, he returned to Europe to found StrawberryFrog, a company that would grow into the voice of a new generation of innovative modern agencies.StrawberryFrog's DNA is Cultural Movements. StrawberryFrog develops Cultural Movement strategies for its clients. StrawberryFrog has become a global company doing business where its clients do business.Scott has worked internationally for some of the world's most iconic brands such as Coca Cola, Google, Heineken, Frito Lay, Morgan Stanley, Mitsubishi Motors, Microsoft, Old Navy, and Smart.Scott served as Chairman of the Global Future Marketing Summit in New York and London. He has given keynote addresses in New York and around the world, such as GoaFest in India. He has received numerous international awards and acted on many juries including the Cannes Lions Titanium jury and DA&D. Scott was on the board of the Art Director’s Club of America and has lectured at the Cambridge University School of Business.Scott loves his work, loves building brands, love sparking cultural movements for brands. But he loves his family more. His most precious time is spent with his wife and his two sons. He is an avid water skier, surfer, skier, wind surfer, amateur chef and traveler,
Scott resides a few miles outside New York city.

JOHN MOORE
BRANDAUTOPSY

As a marketer, speaker, and author, John Moore shares business and marketing advice with companies seeking to earn unwavering devotion from customers. From 1994 through 2004, John had the extraordinary opportunity of working deep inside the marketing departments of Starbucks Coffee and Whole Foods Market. At both brands, John focused his teams on activities that were less about using traditional advertising, and more about using the influential power of devoted customers as the advertising vehicle. In 2005, John began the Brand Autopsy Marketing Practice to share the many lessons he has learned about marketing with passion and purpose. Working as a marketingologist, he helps companies of all sizes to diagnose and treat common marketing ailments, including: anemic sales, ideation fatigue, poor brand complexion, and contagious employee apathy. A long-time believer in word-of-mouth marketing (WOM), John is currently putting his experience to good use as a WOM Enthusiast with the Word of Mouth Marketing Association. In this role, he educates and motivates businesses to use word-of-mouth marketing effectively and ethically. Through speaking engagements, John brings a sense of urgency and innovation to audiences, creating new ideas and spurring on business and brand advancement.He has been recognized by Fast Company magazine as a “leading practitioner of the arts of customer service and marketing” and is often quoted in business publications.

MATT RHODES
FRESHNETWORKS

Matt Rhodes is head of Client Services at London-based social media agency, FreshNetworks. One of the founding members of FreshNetworks, Matt oversees the production, management and analysis of branded online communities for brands such as BSkyB, British Telecom and UK leisure firm Butlins. He has a background in market research, customer experience and strategy consulting, specialising in digital innovation and product and proposition development. Matt runs both professional and personal blogs and is a prolific author of social media best-practice articles for a range of publications both on and offline. He is a regular speaker at Web 2.0 and research conferences across Europe, most recently appearing at ESOMAR in Dublin and Online Information in London. He has also appeared as a social media marketing expert on Sky News and BBC radio. Matt has an MA in Modern and Medieval Languages from the University of Cambridge and conducted post-graduate linguistic research at the Université de Provence in France. Matt blogs at blog.freshnetworks.com and can be followed on Twitter @mattrhodes.

KLAUS JANSEN-KNOR
MOBILE 365

Director EMEA, mCommerce at Sybase 365, a subsidiary of Sybase, is the global leader in mobile messaging interoperability and mobile content delivery via SMS and MMS. Processing more than 8 billion messages monthly, Sybase 365 reaches over 700 mobile operators and 2.2 billion subscribers around the world. The company is solidly positioned between operators, financial institutions, enterprises, global brands, and mobile content providers providing global reach with local presence and expertise. Sybase 365 offers a full spectrum of services for delivery of content, deployment of marketing campaigns and mobile advertising, secure and direct mobile commerce, mBanking, mobile remittances and payments.

CEDRIC GIORGI
TECHCRUNCH FRANCE

Cedric Giorgi is at night and on weekends the co-editor of Techcrunch France, the leading blog in French covering the web and startup ecosystem. He's in charge of partnerships with events and manages the organization of Techcrunch France Remix in November. Cédric's main activity is to be the Director Europe for Seesmic (www.seesmic.com), a powerful collection of social management tools that provide businesses and individuals with everything they need to build their brand online.

Before joining Seesmic, Cédric has spent four years as the Marketing Director at Goojet (the company behind the publishing by curation platform Scoop.it) which Cedric is still a shareholder of. Cedric is a blogger since 2005, a regular speaker and moderator, and even a teacher at some engineering or business schools, including the two ones he graduated from: INSA and Toulouse Business School. Cédric is fluent in English, French and German.

INUS HWANG
AZOOMMA MARKETING LAB

Stepford wives back off and clear the way. There is a whole new formidable breed of opinionated married women inhabiting the domestic digital landscape. And Inus knows all about their remarkable muscle. As president of Azoomma Marketing Lab, Korea's leading agency in buzz marketing, she manages a cyber community membered by 500,000 married women. Her group has worked wonders for CJ, a leading food manufacturer, employing tools such as KitchenForum, Value Sampling and GuerillaPaper. Equally impressive are the brand achievements realized for Daehan pulp's Bosomi diapers and Seoul Milk's milk, juice and yogurt products. Inus also has a radio program and is a committee member of Seoul City. She lectures frequently and was recently honored with an invitation to present to the Korean Ministry of Government Affairs and Home Affairs.

MATT ROWLEY
CENTRAL

A few years ago Matt and some other guys thought; "why is it that ads and sales reps are focus of everything we do, when it's really word of mouth recommendation that's makes healthcare tick?".
Based on this they founded Central, a consultancy that challenges the accepted healthcare marketing 'wisdom' with word of mouth marketing science. The result is a pioneering, tailored approach to healthcare marketing that refreshingly no longer mimics out of date consumer models. In fact, much of what Central does is now ahead of consumer practice, especially in the area of Opinion Leadership. Clients they've pushed the boundaries with include GlaxoSmithKline, Novartis, Roche and Pfizer. Matt has worked with over 50 healthcare brands; from multi-billion dollar blockbusters to medicines for rare diseases you hopefully will never hear of. Prior to Central he ran a couple of agencies in the Publicis Groupe, and before that he worked in global marketing for GlaxoSmithKline.

FREDERIC CAVAZZA
INDEPENDENT

Frédéric CAVAZZA, a specialist in new technologies since 1997, has been working as a freelance consultant since 2006. After studying marketing he worked on numerous website and e-business projects for major clients. He is an innovation freak and shares his passion for the web and his favourite topics (e-marketing, web 2.0, usability, rich interfaces and virtual worlds) on different blogs: www.FredCavazza.net, www.RichCommerce.fr and www.MediasSociaux.com.

ANTHONY HAMELLE
LINKFLUENCE

Anthony Hamelle is CEO of linkfluence, a market research agency that analyses trends and opinions on the social web for Governments, NGOs, major brands and agencies such as L'Oréal, Ferrero, Publicis or Havas. Previously a corporate communications and public affairs consultant with Euro RSCG (Havas Group) and head of the corporate communications research department of Occurrence, he holds a Master's degree in Media & Technology Law from the London School of Economics and Political Science. A member of ESOMAR, he's an expert in online communications and opinion research.

MAX KORNFIT
MOGULUS

Based in New York, Max is presently co-founder and CEO of Mogulus (www.mogulus.com).. Max is an expert in user generated content, broadcast technologies and workflow, he previously founded ICF (www.icf.tv) a media asset management platform which was sold to Verizon Business in 2005. He held positions as VP of Digital Media at Verizon Business and Senior Vice President at IMG Interactive. Max is a recognized digital content industry pioneer and is regularly invited to speak and contribute at industry events/forums for the broadcast, broadband and mobile industry.

JILL SWEENEY
UNIVERSITY OF WESTERN AUSTRALIA

Jill was awarded a PhD in marketing in 1995. Her academic research focuses on services marketing as well as brand equity, relationship marketing and word-of-mouth. She has published widely including in the Journal of Retailing, the Australian Journal of Management, Psychology and Marketing and the Journal of Service Research. Jill was state Chair of the Australian Marketing and Social Research Society until recently and on the National Council of the same body. She is on the Australia and New Zealand Marketing Academy Executive and was co-chair of the ANZMAC 2005 conference held in Fremantle in December 2005. Jill is currently the Associate Dean of Research and Research Training at the University of Western Australia Business School.

RENE ALGESHEIMER
UNIVERSITY OF ZURICH

René Algesheimer holds the chair of marketing and market research at the University of Zurich. After his highschool years at the Stefan George-Gymnasium Bingen/Rhein (Abitur 1992), he studied mathematics, business administration and music (classic piano, jazz sax) at the Johannes Gutenberg-University Mainz. René Algesheimer holds a degree in mathematics (2000, “magna cum laude”, thesis topic: "Elliptische Kurven als alternatives Public-Key Verfahren im Homebanking-Standard HBCI"), and a doctorate (Dr. oec.) from the University of St. Gallen/Switzerland (2004, “summa cum laude”, thesis topic: "Brand Communities"). From 2004 and 2007 he worked as an assistant professor of marketing at the University of Zurich, and thereafter between 2007 and 2009 as an associate professor of marketing at the Ecole Supérieure de Commerce Montpellier (Montpellier Business School). In the recent past René Algesheimer has received six job offers as marketing professor from national and international universities and business schools (University of Zurich [assistant professor], University of Passau [W3], Ecole Supérieure de Commerce Montpellier [Associate], Euromed Marseille [Associate], WHU Vallendar [Full], Universität Zürich [Chair]). In 2009 he accepted the offer as chaired professor of marketing at the University of Zurich/Switzerland.

UTPAL DHOLAKIA
RICE UNIVERSITY

Paul Dholakia is a William S. Mackey, Jr. and Verne F. Simons Distinguished Associate Professor of Management at the Jesse H. Jones Graduate School of Management, Rice University in Houston, Texas. He has a master's degree in psychology, and a Ph.D. in marketing
from the University of Michigan, a master's degree in operations research from the Ohio State University, and a bachelor's degree in industrial engineering from the University of Bombay. His research interests lie in studying motivational psychology of consumers and online marketing issues such as virtual communities and online auctions. He also studies relational aspects of consumer behavior. He has published in a number of marketing and management journals, and consults with firms in financial services, energy, health-care and other industries.

HUGH MACLEOD
GAPINGVOID

Hugh Mac­Leod is a car­too­nist, who makes his living mostly dra­wing “Cube Gre­na­des” for clients and publishing fine art prints via the inter­net. His first book, “Ignore Every­body” is published by Port­fo­lio, an imprint of Pen­guin. Also known for his ideas about how “Web 2.0″ affects adver­ti­sing and mar­ke­ting, after a decade of wor­king as an adver­ti­sing copyw­ri­ter, Hugh star­ted blog­ging at gapingvoid.com in 2001. He first star­ted off just publishing his car­toons, but as time wore on he star­ted blog­ging about his other main inte­rest i.e. mar­ke­ting.
In 2004 he wrote “Ignore Every­body” and “The Hugh­train”, which both got widely read in the blo­gosphere, down­loa­ded over million times in total.In 2005 he sco­red his first major blog mar­ke­ting suc­cess with EnglishCut.com, a blog he star­ted with Savile Row tai­lor, Tho­mas Mahon. It tri­pled Tho­mas’ sales within six months. Since mid-2006 Hugh has also been hel­ping a small South Afri­can winery, Stormhoek “rise above the clut­ter” in the wine mar­ket by using Web 2.0 tools to get the word out. Sales have gone up five­fold since then, thanks to Hugh’s mar­ke­ting efforts.Since 2006 Hugh has been cons­tantly enga­ged as a public spea­ker, giving talks in both Europe and the US, tal­king about Web 2.0 and the rami­fi­ca­tions it has on busi­ness.

Hugh’s basic man­tra about blog and Web 2.0 mar­ke­ting is “It’s a good way to make things hap­pen indi­rectly”, a point lost on many cor­po­rate types.

KRISTINE DE VALCK
HEC UNIVERSITY

Kristine de Valck is Assistant Professor of Marketing at HEC School of Management, Paris. She earned her PhD from the RSM Erasmus University. Her dissertation research investigated the influence of virtual communities of consumption on consumer-decision making. Her research continues to focus on interpersonal influence, word-of-‘mouse', and the role of new communication technologies (blogs, podcasts, mobile phones, etc.) in marketing.

LOIS KELLY
FOGHOUND

I´m Lois Kelly, a partner in Beeline Labs, a Boston-based marketing innovation firm that helps companies innovate business practices, programs and culture to realize the benefits of social media. Our clients include FedEx, Intuit, Sun Microsystems, Microsoft, Boston Coach/Fidelity, EMC and Monster. The “Labs” part of Beeline Labs focuses on researching how social media is changing business, media and culture. Our most recent study, The Tribalization of Business Study, conducted with Deloitte, exploring the effectiveness of online communities in businesses, non-profit and educational organizations. Other work from our “Labs” is my book "Beyond Buzz: The Next Generation of Word of Mouth Marketing," which has been praised for helping people understand how to move from a “talk at” to a “talk with” social media world, and has been awarded several awards, including the 2008 gold prize in the Axiom/Inc Magazine business book awards and the prestigious 2008 Berry-American Marketing Association Book Awards. A graduate of the University of New Hampshire and Harvard University, I started my career as a journalist, worked in corporate communications for AT&T, and then as a public relations agency executive, co-founder and president of a pioneering interactive agency acquired by McCann-Erickson, and marketing/communications strategist to CEOs of high-growth public companies. I speak at conferences around the world blending “how to” advice and emerging best practices with fresh views on how to burn down obstacles to innovate marketing and communications. (I especially love running hands-on experiential learning workshops; they're so much more fun and interesting.) Last year I spoke at conferences sponsored by the American Marketing Association, The Conference Board, and Web 2.0 Expo, at Harvard University and Columbia University business schools, and at many private company events. I blog at Foghound (www.foghound.com), am a founder for the Marketing 2.0 Community (www.marketingtwo.net). When not wearing my marketing hat, I work as a trustee for Trinity Rep Theater, and am finishing a book for caregivers, "Mum´s on the Roof: Caring for a Loved One with Cancer or Other Terminal Illnesses."

BILL FLITTER
PHEEDO

Bill Flitter is founder and chief marketing officer of Pheedo.
Prior to Pheedo, Flitter founded Email Shopping Network and directed its sales and marketing activities until its acquisition by eUniverse in 2002. In addition to Pheedo and Email Shopping Network, Flitter has started and helped build numerous early stage companies, developing hundreds of innovative products and services. He is also cofounder of Fastlane Ventures, a boutique management consulting firm focused on early-stage investments.
Flitter is the chairperson for the Blogging and RSS special interest group of the East Bay IT Group (eBIG.org).

IDIL CAKIM
GOLINHARRIS

Idil Cakim is a VP of Interactive Media in GolinHarris’s Web Relations Group. She specializes in social media and word of mouth communications and has worked with clients from a wide array of industries, including technology, automotive and healthcare. Ms. Cakim is the author of numerous industry briefs and articles on online corporate communications, targeting valuable customers on the Net and e-commerce. She has also been a public speaker on issues regarding online crisis communications, word-of-mouth, ethnic minorities’ use of the Internet, and e-CRM. She has been widely quoted in trade journals and newspapers such as CNet news, DM News, CBS Market Watch, Min’s New Media Report, San Jose Mercury News, Chicago Sun Times, Harvard Business Review, and the New York Times. Idil Cakim is a blogger who regularly writes about online communication and word-of-mouth marketing trends. She is a contributor to GolinHarris’s The Next Fifty Years blog (www.nextfiftyyears. com). Previously, she wrote for the e-fluentials blog (http://blog.efluentials. com) and the Guidewire Group (www. guidewiregroup.com). She holds an M.A. in Communication from the Annenberg School at University of Pennsylvania and a B.A. in Sociology from Bryn Mawr College. Ms. Cakim is a member of the World Future Society and serves on the board of Word of Mouth Marketing Association (WOMMA).
Brands attending:
East Hotel:
Simon-von-Utrecht-Straße 31,
20359 Hamburg
Partners: