»/ MARKETING 2.0 CONFERENCE

Learn How to Make Money from Web 2.0 and Beyond

The Marketing 2.0 Conference brings the intelligence, innovation, and leadership of the Marketing, Media and Internet industry together in one place at one time to learn from best practices and the successful use of the new marketing tools like Social Networks, Mobile Marketing, Internet TV and Video as well as Word-of-Mouth Marketing. The Summit is known for its interactive format, stressing interaction and participation on both sides: the speakers and the audience. Through insightful plenary sessions, cut-through-the-hype onstage conversations, and "show me" presentations as well as in-depth workshops, visionaries and executives, experts and researchers from the Marketing and Internet businesses will come together to explore and present their unique insights in how to use the whole new collection of marketing tools and how brand marketers could benefit from it.

You'll learn what marketing models are working, what's next on the horizon, and how all of this will affect your marketing, branding and business decisions. The Marketing 2.0 Conference is brought to you in partnership with the ESCP-EAP of the leading European Business in Paris, France which is known for its forward thinking and innovative research outcomes.

The Marketing 2.0 Conference focuses on emerging marketing practices and technology developments that utilize the Web and Mobile as a platform and defines how the electronic environment will affect consumer decisions and drive the marketing business in the future. What began as a focused Word of Mouth Marketing meeting four years ago has transformed into a new industry event focused on the latest Marketing innovations-the services, applications, businesses, and models-that are redefining the way companies could improve their marketing and how customers perceive the value of the all new marketing tools.

Join us at the Marketing 2.0 Conference, as we explore the use of the electronic environment as a valuable driver for the marketing industry.

We are bringing together the most influential marketing and internet experts to discuss and debate the most important issues and strategies driving marketing business and what we might expect in the coming year.

Attendance at Marketing 2.0 Conference is limited to maintain an intimate setting and foster dialogue among all participants!

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Cases und Sneaks from: Ebay, Coca-Cola, Cadillac, Burger King, BMW/Mini, P&G, Nutella, Volvo, MTV, 3M, Sony, Lee, Intel, DaimlerChrysler, Ikea, Nestlé, AskJeeves, Nokia, Ford, Google, Heineken, Volkswagen, Deutsche Telekom Laboratories, CyWorld
Lots of Networking Opportunities: Small group workshops, the meeting chapel hall, the dinner at night, the lunch breaks and exhibitors kitchen
What Is Word of Mouth?	Youniversal Pictures and Personal Branding	Implement your very own WOM marketing program
Develop viral-ready messages that stay in the brain	Learn how to apply word of mouth as a business model and brand driver	Find out why word of mouth and customer generated media is the wave of the future
Open Innovation and Live Research	Track your viral efforts online and old school.	Understand the key factors why consumers share content
Practical tips to get you started with your own buzz campaign	State of the Industry in Europe: "Word of Mouth Rising"	Trends that are going to continue to drive the world marketing industry
How to convert Brand Communities into Sales Areas of Embedded Brands	Building Brand Communities to Generate Untapped Intelligence	How to take advantage the honest way of consumerism – co-creation as marketing discipline
Convert WOM into sales and long-term market share	Dynamic Search-Engine Marketing	How WOM directly impacts your brand and sales. And how to show it
Understanding WOM Networks to Launch Successful WOM Campaigns Across Europe	Transforming Brand Preference from Digital Platforms into Real Life	Hiring, Retaining and Building Talent in the Digital Age for your Brand – Learnings from Lonelygirl 15
Jetrosexuals and Transumption	Impact the need-to-know agenda of the leading research intelligentsia	What could we learn from skateboarding-, surfing- and snowboarding- communities?
Virtual Worlds as Interactive Television and WOM Hub of the Future	A Virtual Worlds and WOM Road Map - where is it all going?	Integrated Marketing - Merging Virtual Activities with Real World Activities
Create Power Packed list of keywords for your brand and hungry Google	What the dot com industry can learn from WOM and vice versa	MyVideo killed the Video Star – Learnings for the next decades
Learn How to Get into The Mind of Youth Influencers	How to Use Google AdWords to Push a WOM Campaign	Learn How to Write aCompelling Copy for Google AdWords
Explaining the thinking behind the use of WOM and how it ties into the overall corporate strategy and marketing mix	Details of campaign results and justifying the cost per dialogue through elevated ROI	Social Networking and the Growth of the Wisdom of the Crowds
WOM - Receiving and integrating feedback from the public	Controlling Buzz – Keeping it positive – staying in focus	Creating Buzz Through Interactive Online Campaigns
Hear how early warning of negative WOM has helped leading brands mitigate damage to perception	Analysing improbability against marketing authenticity	Incorporating WOM with your wider marketing and PR activities
How Second Life is changing the effectiveness of viral marketing	Creating Buzz Through Video Games and Game Communities	Understanding the Legal Limits and Ethics on Seeding Buzz
Social shopping and advertising: welcome to the world of "prosumers"	Understand What Viralculture Means to Your Brand	How Brands Can Build Their Own Media and WOM Channel
The Future of Second Life and beyond	Avatar Based Marketing - What Is the Future for Real-Life Companies Marketing to Second Life Avatars?	Mono Integration for Scripters and Developers
Understand how WOM improves brand value	Parasite Kids/Singles and Third Place	Learn from real cases that worked. No iffy abstract theories!
Learn to share word of mouth responsibilities with your marketing, customer service, management and sales teams	How to track word of mouth campaigns' impact on your bottom line and further	Not All Buzz and WOM is Created Equal: Understanding Which Consumer Conversation Mean the Most to Your Brand
Discover how WOM power comes from disrupting markets and economics	Quality over Quantity – It's not how many consumers you know, but how well you know them	Learn why happy customers do not in itself start positive Word of Mouth
Achieve WOM by creating your own unique experience a long the brand touchpoints	Details of the upcoming Viral and PR marketing campaigns	Live communi- cations – Mobilising your customers through emotional engagement
Mobile Communities	Understand how to use social media	Push online WOM into the real world
Alternative Media - Video and Gaming, What Do They Mean for Today's Marketer?	MySpace – A Place for Brands?	Understand the Mobile Marketing Ecosystem to launch WOM Campaigns effectively
Big Brands and Word of Mouth – How the succeeded and failed sometimes	Channelling brand communities – how to embrace the trend	Exploring WOM Methodology: Online v. Offline Strategies
What does open source mean to your business?	Advice from seasoned content creators to those just starting out	Virtual World Consumer Behaviors and The Evolution of Social Networking - How to Plan for it
Artificial Intelligence that Produces Motivators for WOM	Games 3.0 – Developing Games for the Commercial Use	The Imago Effect – Avatar Psychology
Learn how to turn positive Word-of-Web into positive Word-of-Mouth in the real world	Gaming that Produces WOM – From Systems to Space to Self	2D web and 3D virtual communities – From Virtual Laguna Beach to Nickelodeon's Nicktropolis
Understand how to deal with cross- departmental issues	What makes a message go so viral?	Social Gaming
Learn the right way to create brand communities	How smart companies and brands get people zalking	How to effectively and honestly participate in social media environments
Create a magic media plan invoking the power of WOM	Crowd Sourcing	How word of mouth impacts your other marketing efforts
Mobile Tagging and GPS Graffiti	Seeding and sampling: How to start the conversation	Villaging and Network Ties
Wifi- Communities	Deal squarely with negative WOM and tweak it to the positive	Learn from Mobile to WOM Marketing
Meet the worlds finest WOM expert, specialist and researchers	Community Bashing	Consumer Generated Media Research
Reaching out to highly connected people that love to talk about your brand	Are your existing customers already the best evangelists?	Understand the messages that influence influencers
What is the business wisdom brewed from the grounds of starbucks corporate culture	Who from your staff should be participating in the conversation with clients and consumers?	What could we learn from citizen marketers?
Generating innovative WOM through the tapping of natural curiosity	Understand How Blogs Are Changing the Ways Businesses Talk with Customers	Leveraging Word of Mouth to Fuel A Successful Product Launch
Ascertain which tone of voice you should use to attract the attention of your customers	Discover ways to engage consumers with social media and understand the effects on your brand	Find out where you can and can't go for full understanding before planning a WOM campaign
Social campaigning techniques that could be achieved with highly cost-effective impact	Can effective WOM campaigns be created as completely open and transparent marketing?	Using social campaign methods to deliver experiential marketing
Learn to convince the skeptics in your company that word of mouth is important and necessary in the future	The Internal Sell: How to Make the Business Case with WOM in-house	How to identify active talkers and advocates in your database
Using WOM and Accelerating business growth through customer advocacy	Why consumers have become so skeptical of traditional advertising	Word of Mouth as a part of the corporate strategy – When WOM hits the board room
50+ Flocks and Grey Communities	Social Branding	Learn to motivate and inspire your most influential customers
Social Bookmarking	Why some consumers talk (and why some won't and don't)	Embedded Branding
From Stores to Steam, Bringing Your Brand in Gaming Environments to Market	Beyond Broadcasting – From Participatory Culture to Participatory Democracy	Top Technology Trends to Target Better WOM
Consumers in Control: Respect, Trust and Marketers Learning to Live with It and its consequences	Award-Winning WOM Case Studies	Understand influentials vs. the average Joe and Marry
Understand the demographics and psychological state of mind of virtual world participants so you can plan your presence accordingly	Understand how to leverage interactivity, immersion, scalability and intense user involvement in brand communities	What does ROI mean in Virtual Worlds and Consumer Generated Media
Digital Convergence – Learn how to convert your online fans into buying customers	Learn How to Gain from Multiple Virtual Worlds without Fuzzying the Brand	Take a look at emerging platforms coming to market to understand the WOM potential for your brand
The Economics of Evangelism and Word-of-Mouth	Understand how to create mobile buzz and word of mob	Understand the appropriate techniques and etiquette for working inside existing brand communities
Do traditional marketing tactics work in Social Media and Virtual Worlds?	Dances with Communities – What is the use of brand community management	Beyond classical advertising – Marketing Innovation to truly engage with your customer and clients
Using WOM to attract new customers, employees and franchisees	How will Word of Mouth affect the brand advocates of the futures – from Gen X to Gen Y	Mining Word-of-Mouth Communities and Mobile Environments
Are your existing customers the best Womster, evangelists, fans?	Business Blurring and Convergence	Tryism
Discussing the demand side methods of tapping into the consumers audience own motiviations harnessing their energies	Creating a meaningful and definite brand buzz	Examining the pitfalls of WOM and the long term damage of poor campaigns
Small group discussions with the leading people in the field.	Glocalisation	Get to know the critical issues of your fellow conference participants in WOM planning and measurement
Examining the undeniable impact of negative WOM from your own staff	Encouraging staff to take on board the values and selling points of the company	Discover how blogs and social software are impacting the WOM universe in the future
What to do when the conversation goes negative?	Why do people get inspired to share a messages and contents?	Seeding and sampling: How to start the conversation about your brand
Why do people get inspired to share a message?	WOM Product-Kits	Media- fragmentation
Planned Spontaneity	Geo-Marketing and Earthmarketing	Reaching out to highly connected people
Find out which WOM strategies work and just don't work	Mobile Hubs and RFID WOM	Disruption and Visual Communication
Location-Based- Services 2.0	Grow with long-term Word-of-Mouth	Word of Mouth and Brand Emotion Touchpoint Analysis
The Power of WOM in the Pharma- ceuticals and Healthcare Industry – Good vs. Bad	Listening to your consumers and getting them to share ideas with you and their friends	What make Corporate Blogs Great and Consumers Believe
How to market via wom text messages	Know the rules for properly identifying your team and brand community teams	Word of Mouth within the Traditional Media Experience of Brands
Learn from proven trials that directly correlates positive WOM and increase your sales	Learn the key ingredients to powerful and successful WOM Marketing	How much does WOM impacts on the business and the brand
Understanding What People are Saying About Your Brand – Learn to Listen	Cases of using word of mouth in fully integrated campaigns	Creating genuine two-way brand communication through feedback loops
How to identify active talkers in your database	Retro Obsolescence	What consumers learn about your WOM messages?
Learn to plan and execute the kind of high-profile brand activities that get talked about	When are bloggers acting as journalists and what are the consequences?	Learn to create a brand ambassador program that last forever
Ethical guidelines for working with bloggers	Learn the correct methods of disclosure and identification of potential consumers, Learn What Wikinomics Is and How to Profit From It!	Understand what kind of content people forward to their friends
How to keep conversations going	Brandience	What do you do when the conversation goes negative?
Extending WOM to Mobile: Mobile 2.0 or even further?	Tools that enable you to benchmark yourself against the best WOM brands	Learn how to use mobility to extend your WOM campaign
Messages that influence influencers	Geostreaming	Learn to understand what people are saying in the real world
Understand what gives your customers the giddyup to talk in the future	Second Life	Learn to share word of mouth responsibilities with your marketing, customer service, and sales teams
Get a grip on the latest WOM methods and tools	How to identify active talkers in your database	Mobile Cocooning 2.0
Creating A Brand Ambassador Program that Hits the Road	Deconstructing the buzz around Word of Mouth	How a brand built t ground-up using WOM
Learn how to integrate WOM into the marketing mix	Build business cases for WOM	Mobile Widgets – Online Widgets
Weigh the impact of different WOM techniques	When are bloggers acting as journalists?	Learn to convince the skeptics in your company that word of mouth is important
What does viral, buzz and experiential marketing mean and do straight definitions truly exist	Discover the change in fundamental balance between consumers and marketers	Drawing out which WOM techniques are most relevant to individual markets
How word of mouth changes advertising	Should bloggers enjoy freedom of the press?	Learn the rules of wireless marketing and branding
How to deal with cross- departmental issues	Discover tools and techniques for getting your customers to talk	Name your critical mission. Then launch into a WOM exploration
Learn the terms, definitions and systematics used in WOM-speak	Adding viral elements to your communi- cations	Creating a complete wom media plan
Offline conversation starters	Using WOM metrics with other marketing data for maximum impact	How to advertise successfully and appropriately within social networks
Managing long-term WOM relationships	Building lasting conversations	Maintaining standards in virtual communities
Is WOM simply about having a great product and great service or brand?	Examining the research data showing how much WOM influences buying in different product types	Defining the clear value of WOM to the board and keeping control of the projects
How WOM changes Advertising	When your customers are the biggest advertisers	When must bloggers demonstrate journalistic accountability and effectiveness measures?
Understanding the Size, Composition, and Behavior of the Blogosphere in Europe	How ads cause word of mouth -- or even stop it?	Business Blogging does it really work?
How to assess needs, address challenges and start conversations within the BtoB marketplace	How to contact bloggers with a story idea that both of you like	How co-creation of content for and within social media networks creates business value
Optimizing WOM – What words produce sales?	Mapping the Conversational Geography of Word of Mouth Marketing in Europe	Word-of-Mouth terminology framework
Tools that accelerate WOM	WOM impact measurement of corporate and sub-brands	Brand messages people do want to share!
Learn to engage your biggest critics	How to use blogs to manage your brand image	Discover online tools that will improve your brands offline reputation
Understand how to maintain relationships with influencers and ambassadors	Do anonymous bloggers deserve press privileges?	How to keep conversations going and going and going
Learn why consumers are so eager to post content online and get emotional rewards	Is Word of Mouth Marketing the new TV Commercial, or just the latest fad?	Best practices in using mobile devices to extend your word of mouth campaign
Using Community Outreach to Build WOM and Buzz	Building a Social Network for Fans and Enthusiasts	Learn to generate pre-launch buzz and viral campaigns
Understand how to generate consumer insights through blogging	Evangelizing Consumers and Fans with Brand Benefits	How to increase brand awareness among your clients and consumers
Learn from Previous Consumer Engagement Initiatives	Creating a Buzz And Keeping It Positive to the End	Your Social Networks: Ultra-Connected Online Word of Mouth and Beyond
How to enable conversations with fans and enthusiasts	How to inform, educate and convert your consumers about your brand benefits	Use social media to create word of mouth and wom the world
Identify, recruit, and utilize existing Word-of-Mouth Soldiers and Evangelists	Learn about unique strategies and tactics for evangelizing your customers	Discover creative ways to educate consumers about your products and services
How to add viral elements to your communi- cations	How to get people to use the forward-to-a- friend link	Creating a complete media plan for WOM and Marketing
Be part of multiplayer games and generate Word of Mouth through the use of games	Giving and Receiving in Second Life	Understand how to earn money in Second Life
Find tools for generating online and offline word of mouth	How to seed products effectively with your target audience and consumers	Find grassroots strategies for generating word of mouth
Creating buzz and wom marketing through mobile social networking	Web 2.0: How agencies must adapt to leverage user generated content as a means to insert brands into today's culture	Learn how to create your own communities and working with independent ones
Learn to do business in online communities and other collaborative brand friendly environments	Find out why commercial campaigns fail in online communities and existing brand communities	Find out how and when your brand fits to Second Life
Learn from research projects out of loopy experiments at BSI	How does Web 2.0 and Word of mouth marketing fit together	How to generate word of mouth out of international sponsoring activities
Finding Influentials and Advocates in Your Product Category and Industry	Does WOM make classical advertising unnecessary?	WOM and the Media Plan - Measuring Which WOM Strategies Work Best and Worst
Learn the role of marketers in social media and social network environments	Using WOM metrics, ROI and CROI with other marketing data for maximum impact	Is WOM the media channel of the future?
Using Word of Mouth to Find New Customers and Use them the honest way	Understand to effectively train and deploy loyal brand lovers and experts	Enable peer-to-peer buzz on college campuses and Universities
Getting 50 WOM Ideas that you can launch tomorrow for easy money	Using Negative Buzz To Your Own Advantage	Get the Essential Word of Mouth Toolbox - 10 techniques that every marketer needs to master
Learn to harness word of mouth to build a long-lasting brand	Using Word of Mouth to Increase Your Net Promoter Score	Learn how to get customers talking with unique word-of-mouth- worthy brand events and promotions
Learn to make actionable use of consumer generated data	How to advertise successfully and appropriately within social networks and media	Understand how to connect with customer feedback and critical issues
Use word of mouth to stimulate new product trials and increase sales volume	Find out how to engage loyal customers and reach recommending professionals	Discover effective tell-a-friend strategies for turning existing consumers into your brand salespeople
Learn how to do real good in a virtual worlds and existing communities	Understand how to generate positive word of mouth with positive and slightly incongruent actions	Starting a Brand Ambassador Movement with your beloved brand evangelists
Understand how to find your most passionate customers and light-loyals	Discover and learn how to use the tools you need to build a truly enthusiastic community of fans, Learn to listen to what your customers are saying and what they really mean	Understand how to enable lasting conversations that are real and honest
Why People Talk: Consumer Behavior and Word of Mouth Motivations	Is customer experience and product design more important than your classical message?	Optimizing WOM: Which Words really work
Discover new, buzz-worthy and viral ways to spark positive brand conversations	Optimize your Marketing Mix and Word of Mouth Campaigns	How to turn your customers into brand marketers and communicators
Understand how to build the grassroots buzz marketing street marketing ROI video game	Understand how to drive Brand Advocacy with Special Events	Learn and understand the honest way how to make your customers feel special
How does WOM impact your brand and sales?	Maintaining standards in virtual communities and online environments	What are the real secrets of word of mouth marketing?
Discover the Community Value Creation Index and how to use it	Discover ways to engage your customers in new product development and open innovations processes	How to get consumers excited about your brand and products
Using Social Networking Applications to Drive WOM and Your Sales Force	How even the last engaging brands can create devoted followers	Convert negative WOM into positive WOM by excellent complaints- handling
Learn what makes evangelists special and worth talking	Discover which WOM approaches and strategies work best in different industries	Using PR as an Integrated Marketing Tool that pushes WOM
Discover strategies for motivating your customers to talk and co-create your brand and products	How to do PR and brand entertain on sites like MySpace and YouTube	Learn to use local media outlets to generate buzz and viralism
Launching a Brand with Word of Mouth and Viralism	Learn how to seed and create compelling messages that go viral	Understand your target audience in social networks
How to move beyond word of mouth campaigns toward a word of mouth strategy and mission	Learn to build interest, desire and advocacy around a new product brand launch	How to create a comprehensive word of mouth campaign strategy and tactics
Meet friends at this viral marketing conference	Learn to use, integrate and measure buzz, consumer- generated media, social networking, and brand ambassador techniques	Discover how to give your word of mouth efforts legs and longevity as a health brand
How to unleash the idea virus and viral messages	Organic vs. Amplified word of mouth: Is WOM a function of customer experience?	Understand what is the value of a promoter or detractor to the bottom line
How to measure your word of mouth ROI and Community ROI	Reaching Female and Youngster, Teen Influencers Online and Offline	Learn campaign strategies that work with women
Learn how to quantify the impact of word of mouth	Why You Can't Measure Word of Mouth Effects by Standard Methods	Word of Mouth Marketing a function of Brand Emotion?
How to establish and maintain editorial quality from women and teens online	How to create branded content, entertainment, surveys, and sponsored blogs and pods for a female audience	Learn campaign strategies that work with women and teens
Discover strategies for building relationships with both advertisers and bloggers that love women and teens	Get the tools and techniques you need to measure influence online and offline	Why Some Word of Mouth Ideas Survive and Others Die
Meet marketers at this advertising marketing future conference	Understand how to deploy your own Web 2.0 marketing strategy	Understand your colleagues and network at this buzz marketing conference
Learn how to push social interaction for small and medium sized business	How to Initiate Offline Word of Mouth in Europe, USA and Asia	Word of mouth marketing in music industries and financial services
Learn to build conversation- worthy content that will be spread	Find out how to create videos and content that people will forward to their friends and social networks	How to use video-sharing and peer-to-peer websites
How to Use Blogs to Keep the Buzz Going and Viral all the time	How to Create Customer Evangelists and honest Fans	How to monitor and measure viral video success and carry-over effects
Discover the importance of transparency and honesty	Learn to use blogs to promote your brand and products	How to link and promote within the blogosphere of consumers
Learn blog dos and don'ts best and worst cases	How to get maximum visibility, clickrates and engagement for your blog	Learn to write word-of-mouth- worthy content
Innovators, Connectors, Buzzers, Salesmen, Mavens and BSI: Fitting the Tipping Point Groups into the Komjuniti Schema	The ROI of Word of Mouth: Measuring The Impact Of WOM In Your Marketing	The Blog Universe: Influencers, Early Adopters and Online Tenure Rolled into One Big Marketing Mix
How to Integrate Word of Mouth into Your Advertising and Media Plans	Where should you handle Word of Mouth Marketing – Advertising, Research, Marketing or Public Relations?	Learn to use word of mouth to make your traditional marketing vehicles more effective and buzz worthy
Learn how you get the brand message included in the word of mouth conversation without looking silly	When Consumers Control the Message and Real People are the Biggest Advertisers	Understand the tool mix that Accelerate WOM, Blogs, Communities, Emails, Samples, and More
How to add word of mouth to your integrated communi- cations plan	Why fundamentally good brand products and services work better than commodities	How to use research to drive your advertising decision making
How to evangelize employees of your company	Understand the Fon-Router Viral Campaign and Wifi- Community	Learn to build conversation- worthy content in online communities
How to monitor and measure viral video success and sales forecast	How to convert conversations into ads and convert consumers into brand lovers	How to Create WOM-Worthy Destinations Online and Offline
Find the right destinations to get your word of mouth offline	Understand what real people are saying about your brand in the real world	Learn to sustain meaningful and reliable conversations
Discover the tools you need to create word-of-mouth- worthy advertisement material	How to use blogs to manage your brand image and customers	Understand what makes web content go viral and why consumers make it viral
Customer Profiling: Understanding the Drivers of Consumer Purchasing Behavior and WOM Motivation	The reach and power of consumer- created media in todays advertising environment	The Masses are the Message - Integrating Influencers, Evangelists, Agents, and Fans into your marketing mix
How to build a bridge between online and offline word of mouth and convert consumers into buyers	How to use Google, Digg, wikis, LinkedIn, Xing and widgets as marketing tools	Learn to use blogs to promote your brand the ethical way
Discover online tools that will improve your offline brand reputation	How to Use YouTube, MySpace and CyWorld as an Effective Marketing Tool	Understand how to implement a sustainable word of mouth program into your marketing mix
When does User Generated Media Go Viral and How it Could Fit your Brand	Consumer- Generated Content and the Traditional Media: Friend or foe?	Finding the right creative partners and effectively working with multiple players to push WOM
How to build long lasting relationships with customers and brand advocates	Understand and cooperate with your biggest critics	Discover tools and techniques for starting offline conversations that produce sales
How to link and promote within the blogosphere	Learn to build consumer relationships via online communities that are easy to handle	Learn how to create word of mouth with the WOM mix of microsites, blogs, podcasts, and more
Define and 'Refine' 'Buzzable' messages with your Opinion Leaders and Lead-Users	Paid brand message vs. consumer- co-produced messages – what rules?	Put the Money Where the Mouth of the Consumer is: How Marketers can Shape, Measure and Demonstrate the Impact of Word of Mouth Marketing
Techniques for increasing the momentum of WOM and referral marketing in the real world	Brand Communities - Word of Mouth Building Via the Personal Touch	What are the implications for future campaigns because of WOM?
Should bloggers enjoy freedom of the press?	Consumer Control	Get the latest measurement frameworks

The players are cast and the game is on.

Our speakers this year

Nicolas Beauchesne YouTube & Display Leader, Google France: Nicolas Beauchesne, 34, an ESCP graduate (Ecole Supérieure de Commerce de Paris), has been devoting his career to the Media industry since 1997. After three years in TV production at TF1, Coyote Productions and Canal+, he joined CanalSatellite's Interactive Programs Business Development group in 2000. At the end of 2002, he joined Vivendi-Universal Net to launch the French division of MP3.com. He spent 6 years total in the Vivendi Group. Following a successful endeavor as Deputy General Manager of a leading digital photo processing start up in France, he joined Google France in August 2005 as the Leader of the Media & Entertainment Industry. He looked after the Media & Entertainment Google business growth on both France and Pan European levels from 2005 to end of 2007. From January 2008 on, Nicolas has been involved in refining the "engaging" Google & YouTube value proposition for the benefit of users and brands. He is currently leading the Google efforts regarding YouTube and Display businesses in France.

Michael Seibel Co-Founder and Chief Executive Officer, Justin.tv: Michael Seibel is the CEO of Justin.tv, which he co-founded along with Justin Kan, Emmett Shear, and Kyle Vogt in 2006. Justin.tv is the destination site for broadcasting and watching live video online while chatting with friends. Michael is responsible for strategy, opperations, business development, investor relations, and community support. As a rapidly growing desintation site, Justin.tv has more than 350,000 registered users and over 6 million monthly unique visitors. Michael graduated from Yale University in 2005 where he studied political science and American government.

Mary Beth Kemp Forrester, Principal Analyst: Mary Beth contributes to Forrester's research offerings for Marketing Leaders. She lends a global point of view on the challenges facing marketers: increasingly fragmented media, the pervasiveness of new technologies, changing consumer behavior, and the growing accountability of marketing. Her current research touches marketing strategy; integrated and ubiquitous marketing; and the changes required of advertising and of agencies. Mary Beth is based in Paris.

Before joining Forrester, Mary Beth spent over 20 years as an international marketer, advising and coaching blue-chip brands and organizations. She has worked on both the client and agency side. Mary Beth was CRM director at Dassault Systèmes, designing and championing its customer-centric business strategy. She also chalked up 10 years in the Ogilvy network, in Paris and New York. There, she developed interactive and relationship marketing strategies with Nestlé, Unilever, IBM, and Air France. She began her career in direct marketing, working with clients American Express and AT&T.

Stefan Lechere Netvibes, Vice President European Business Development: Stefan Lechere is in charge of alliances, partnerships and new relationships with major online and offline players in EMEA. Netvibes is a leading personalization service and widget platform that pioneered the personalized homepage as alternative to traditional web portals. Netvibes lets individuals assemble all in one place their favorite widgets, websites, blogs, email accounts, social networks, search engines, instant messengers, photos, videos, podcasts, and everything else they enjoy on the Web. Today, netvibes is a global community of users who are taking control of their digital lives by personalizing their web experience. Users have created more than 50 million personal pages in more than 76 languages and 200 countries. Netvibes (http://www.netvibes.com) has offices in Paris, London and San Francisco.

Jay Stevens MySpace Vice President Operations, EMEA: Currently charged with overseeing operations for twelve European territories for MySpace, Jay brings more than ten years of interactive marketing and international business experience to his position. As MySpace's first hire outside of the US, he has managed both the commercial and operational functions during the company's first year in the UK and is now responsible the growth and expansion of its pan-European operations.

Prior to joining MySpace in February of 2006, Jay served as the director of international programmes for Silverpop, the leading email marketing software and services provider. He previously was a member of the founding team and served as the director of marketing for Radical Communication, where he built the RadicalMail brand and drove the company's day to day marketing operations. He began his career in interactive media in 1998 directing the digital marketing practice for AlexanderOgilvy Public Relations, managing the DoubleClick and RelevantKnowlege accounts for the leading technology marketing communications firm.

Jay has most recently been recognized by the Evening Standard as one of the 1000 most influential Londoners, by Revolution Magazine as the 5th most influential person in digital media in the UK and by Advertising Age as one of the top 20 interactive marketers of the year. He has also served as a press aide to former President Jimmy Carter and holds a B.A. in History from Emory University.

Yann Mauchamp CEO Mutual Benefits and Director France Amiando: Internet entrepreneur & strategic advisor for high-growth companies, Yann is working closely with innovative leaders of tomorrow (internet, media, investors). Yann is the CEO of Mutual Benefits, a business advisory network, managing the french operations of www.b-to-v.com (pan-european business angel network). Yann is also Director France, Amiando and Partner France, Blacksocks, "The Sockscription Company". Executive Director of the Web & Communities Summit (European TechTour Association) in 2007, Yann operated the french branch of XING/openBC during 3 years and started FON operations in France. He previously managed operations such as Club-Internet (ISP sold to T-Online), Studio Grolier (web agency) and NewsAlert/Inlumen (CMS sold to DowJones). He's been lucky to manage start-ups in several countries US, UK, China, Taiwan, Hong-Kong & Singapore. Currently located in Paris, France with his family, Yann holds a Master of International Affairs Management and practices Yoga.

Frederic Bellier DailyMotion, Senior Vice President: Mission confiée par les investisseurs : Développement d'une équipe dédiée à la création d'une offre media contenu & publicitaires : Sales, OPS, Traffic, Marketing, Projet e-business. Equipe lancée le 02 Juillet 2007. Responsabilité des revenus en France et à l'international. Développement des marché US, UK & CAN, LATAM, Europe du Sud. Equipe à Paris, Londres, New-York, Barcelone, Berlin.

Wolfgang Lünenbürger-Reidenbach Edelman, Head of Social Media Europe: Wolfgang Lünenbürger-Reidenbach joined Edelman Hamburg in August 2006 as Director Online Conversations. In November 2007 he was promoted to oversee Edelman Europes online practice. He has special expertise in monitoring online communities and acting in the new so-called "web 2.0" environment – and has several years of experience in both of these areas as well as in building online programs and leading online development. When Wolfgang started his own blog Haltungsturnen (http://haltungsturnen.de) in early 2003, he was one of the first German PR professionals to blog. To date his blog is well-known and of some influence in Germanys blogosphere and uses all social media applications. His experience with consulting companies and organizations in how to deal with bloggers goes back to 2004. In the past few years he has written many essays about blogs, web 2.0 and communication. Wolfgang often holds seminars about these issues with journalists and PR-professionals and is much in demand as a speaker or moderator. He was in charge of several local and international social media projects, e.g. corporate blogs (Daimler AG), social networks (Dove), or online relations. Wolfgang graduated with a degree in Theology and worked as a journalist and radio DJ for several years, before he founded a professional journal, where he was editor-in-chief. For six years, he was Business Development Manager for the German wire service News Aktuell and evolved its strategy for "web 2.0". Recently he led the sales department of German media monitoring service Ausschnitt Medienbeobachtung.

Anja Kielmann and Gabriel Yoran Founder and Managing Directors/ Aka-Aki Mobile Social Network: Gabriel Yoran (Managing Director / Founder aka-aki networks GmbH) is a technology and media entrepreneur. In 1997 he co-founded the security software company Steganos which products are being used by millions of security-conscious users worldwide. In 2007 he co-founded the mobile social network aka-aki. He studied Communication for Business and Society at the Berlin University of the Arts and regularly publishes articles on strategic communication and management issues. With her thesis on Marketing in Japan, Anja Kielmann (Managing Director / Founder aka-aki networks GmbH) has specialized in matters of international marketing and is now enhancing her profile in those of communications and strategic planning. She is a co-founder of the NFI - Neue Filmindustrie, producing online-commercials. In 2007 she co- founded the mobile social network aka-aki. She is a Business Studies graduate. Aka Aki is a Germany-based mobile social networking site that wants to let users discover and connect with members as they go about their days. They have two different versions of the site, a mobile version and a web version. The web version has all the standard features like profiles, friends and messaging, but, the mobile version is much different with its Bluetooth-sensing capabilities. Users can then use the device to view their profiles and connect with other users at a grocery store, restaurant or party and find people to connect with. Aka-Aki won several prizes around the world for its technology and marketing oriented approach.

Tony Pham Slide.com, Lead Producer: As the Slide community advocate, Tony makes sure that the users' voices are heard as Slide develops its popular features and applications -- like Slideshow, FunWall, SuperPoke! and Top Friends -- that reach nearly 200 million people every single month. Tony is responsible for leading creative/product marketing and managing artist relations with celebrity Slide users, including movie stars, politicians and musicians who use Slide to market and distribute their albums and videos across multiple social networks. Tony graduated from Grinnell College and is also a Fulbright Scholar.

Xavier des Horts Nokia, Press and Marketing Executive: Graduated from ISG Paris, Xavier des Horts has started his professional life in different communications agencies, managing events or multimedia projects, after a military service at the SIRPA – French Army Communication service. In 1988, Alcatel Mobile Communications called him to manage multimedia sales tools and Alcatel participation to many Telecom exhibitions. In 2000, Nokia offered him to manage Marketing and Press Relations for Nokia Networks. Following 2004 Nokia's reorganization, a communications platform was created and led by Xavier des Horts to manage the communications for all Nokia activities: devices, software and services. This central organization inside Nokia France manages Press Relations, External relations with authorities, lobbying, Buzz, WOM, actions of Corporate Social Responsibility.

Marc Davis Yahoo! Research Berkeley, Founder and Director: Marc Davis is the Founding Director of Yahoo! Research Berkeley. He is responsible for the technical and creative vision and leadership for the Lab. Prof. Davis is on leave from the School of Information Management and Systems (SIMS) at the University of California at Berkeley where he directs Garage Cinema Research. Prof. Davis' work is focused on creating the technology and applications that will enable daily media consumers to become daily media producers. His research and teaching encompass the theory, design, and development of digital media systems for creating and using media metadata to automate media production, sharing, and reuse. His research projects include: Mobile Media Metadata (context-aware mobile media technology and applications that leverage contextual metadata â spatial, temporal and social â to infer media content and support media sharing and reuse); the Social Uses of Personal Media (social science and design research to learn how and why people use digital imaging in order to support the design of next generation mobile media applications); Media Streams Metadata Exchange (media metadata framework for annotating, retrieving, sharing, and remixing media on the Web); Active Capture (interactive cameras that use signal processing and computer-human interaction to capture high quality, reusable, annotated media assets); and Adaptive Media (adaptive media templates and automatic editing functions to mass customize and personalize media). Prof. Davis earned his B.A. in the College of Letters at Wesleyan University, his M.A. in Literary Theory and Philosophy at the University of Konstanz in Germany, and his Ph.D. in Media Arts and Sciences at the Massachusetts Institute of Technology Media Laboratory.

Prof. Alex (Sandy) Pentland MIT Media Lab, Director: Say you know a guy who wears his heart on his sleeve and his hard drive on his glasses. Huh? Well it makes perfect sense to Prof. Alex (Sandy) Pentland, a pioneer in wearable computers, health systems, smart environments and technology for developing countries. This is after all the man chosen by Newsweek as one of the 100 Americans most likely to shape the next century. And he is one of the most-cited computer scientists on good ol' planet earth. He is the founding director of the Media Lab Asia and is a co-founder of the Center for Future Health, the Wearable Computing research community and the international Digital Nations Consortium. He was formerly the Academic Head of the MIT Media Laboratory and is the Toshiba Professor of Media Arts and Sciences. He has won numerous international awards in Art, Science and Engineering. Currently, Sandy directs the Human Design research group at the MIT Media Lab.

Stephanie N. Robesky Skype, Project Manager: "Mr. Watson. I see you. We're Skyping!" Alexander Graham Bell would have a ball. 130 years after he first demonstrated the electronic transmission of speech, its astonishingly contagious descendant Skype has been the strongest viral on the planet for the past 2 years. IP-telephoning has entrenched itself deep down in the heart of the consumer and is not going anyplace but forward. And Stephanie has watched Skype's growth with eagerness she hasn't felt since her early days at Netscape. Having amassed 7 years of online experience with Blue Chip Internet companies worldwide, she has successfully rolled out and managed next generation digital media products and services. These include large-scale e-commerce platforms, content personalization, search, digital rights management and localization for key European markets. As well as Netscape, her in-depth knowledge helped grow Sega, AuctionWatch, PeoplePC and Private Media Group (NASDAQ:PRVT).

Barney Pell CTO Powerset: Barney Pell, Ph.D. For over 15 years Barney Pell (Ph.D. Computer science, Cambridge University 1993) has pursued groundbreaking technical and commercial innovation in A.I. and Natural Language understanding at research institutions including NASA, SRI, Stanford University and Cambridge University. In startup companies, Dr. Pell was Chief Strategist and VP of Business Development at StockMaster.com (acquired by Red Herring in March, 2000) and later had the same role at Whizbang! Labs. Just prior to Powerset, Pell was an Entrepreneur in Residence at Mayfield, one of the top VC firms in Silicon Valley.

Steven Erich Crispin Porter + Bogusky, VP Group Director: Using traditional and non-traditional tactics, Burger King has been getting people talking for the last year and a half thanks to the efforts of some pretty brave brand managers and the folks at CP+B. Whether it's the Subservient Chicken, Coq Roq, The Bacon Cheddar Ranch, Dr. Angus, The World Chicken Sandwich Championship or Ugoff, CP+B knows how to get the conversation started. Steve manages the US Burger King business and advises on the brand's expanding efforts globally. Prior to his coming to Miami for the re-launch of Burger King's "Have It Your Way" campaign, Steve worked at creative shops Chiat/Day, The Martin Agency, TBWA and VitroRobertson managing a host of consumer brands, including Timberland, Oakley, Jack in the Box, Taco Bell, Baskin-Robbins, Newcastle Brown Ale, Ketel One Vodka, Cobra Golf, Penn Tennis and Kyocera Wireless.

Dave Balter BzzAgent, President and Chief Executive Officer: A pioneer in the brave new word-of-mouth marketing world, in late 2001 Dave brought humankind (and any aliens secretly inhabiting the place) BzzAgent. It was the first company to provide diligence around the concept of word-of-mouth marketing. BzzAgent's process and platform – the BzzEngine – was created to help companies harness the power of their own consumers. It's become a leading WOM marketing and research firm that utilizes a network of over 90,000 volunteer brand evangelists. BzzAgent's clients include IBM, Lee Jeans, Anheuser Busch and Kraft Foods. Dave was voted a promotional marketing "top 40 under 40" in 2001 by A.S.I. He holds a degree in Psychology from Skidmore College, which just means he knows what you're thinking. Or thinks you think he thinks he does...

Allan J. Kimmel Professor of Marketing at ESCP-EAP: Allan J. Kimmel is Professor of Marketing at ESCP-EAP, European School of Management (Paris), where he serves as director of the Marketing Major -English track. He has filled Visiting Professor positions at Université Paris IX-Dauphine (Paris), Universidad San Andres (Buenos Aires), and TEC de Monterrey (Mexico). He received an M.A. and Ph.D. in social psychology from Temple University (USA). In addition to word-of-mouth marketing, his research and writing interests focus on commercial rumors, marketing ethics, and deception in consumer research. He has published extensively on these topics, including the books Rumors and Rumor Control: A Manger's Guide to Understanding and Combatting Rumors (Routledge/LEA, 2004) and Marketing Communication: New Approaches, echnologies, and Styles (Oxford University Press, 2005). His latest book, entitled Connecting With Consumers: Marketing for New Marketplace Realities, which, will appear in 2009 (Oxford University Press).

Sven Dörrenbächer DaimlerChrysler AG, Marketing & Communication: It's a fact. WOM is highjacking one of mass media's largest domains. But what if you're not interested in reaching the masses. What if your sights are set squarely on the deep-pocketed, ever-so discerning, platinum keyboarded, silver spoon-birthed $urfer? Just how does one WOM the select few? Sven has certainly navigated this yellow-brick road. He's responsible for planning, designing and implementing integrated communication measures for the web sites of Mercedes Benz and the incomparably grand Maybach. Sven is also the man behind the innovative Internet presence of several internationally relevant "digital" products and brands, including the "Mercedes Mixed Tape" free downloads and the "Mercedes Text Tracks" audio books. As well, he's headed internationally lauded Internet projects such as the adventure game "Become a Men in Black agent!", the online Christmas game "Wunschwald" and the first interactive film "7 Years Later".

Nils Andres Brand Science Institute, CEO: Morphing the research world with that of academia creates something of a feral two-headed ogre. But rather than being a modern day Argonaut trying to slay his monster, Nils nurtures his kicking-and-screaming two-headed beast. His work on both sides of the research and academic spheres seeks to bring innovation and novel thinking to brand management approaches and to find new sales areas and functional direction for multinational brands. These brands encompass Fortune 100 companies in various industries, ranging from consumer goods to health care services. And the mission is always clear. It is to make brands and products more desirable. Nils is Associate Editor for practicing marketers of the Association of Consumer Research and is a Committee Member of INFORMS, the international scientific society. Nils and his team also launched Mobpster. This scientific experiment is the first mobile-to-internet/blog/ consumergroup-blog. He received a PhD in Marketing and in Psychology from the University of Hamburg.

Markus Roder Digital Solutions, Head of Strategy: As Head of Strategy for DSG, Markus Roder directs the conceptual and psychological alignment of viral marketing campaigns. He uses his expertise in consumer psychology as well as the inspiration he brings back from his regular visits of US conferences.His professional career comprises eight years of multi-faceted experience in the specialized areas buzz and viral marketing in Germany and the US. During his studies in the field of advertising economics at the University of Applied Sciences in Pforzheim, Germany, and his studies of psychology, he worked as a freelancer for TBWA Frankfurt. In 1999, Markus Roder left Germany for the green pastures of San Francisco, California where he created Conv[inc]e, an internet company specialized on product placement within video games. It was this experience that caught the eye of Phenomedia GmbH. As co-founder and CEO of Phenomedia USA, he developed the distribution strategy of "Moorhuhn-2" (Moorhuhn Chicken 2). Back in Germany in 2002, he consulted for brand companies such as Microsoft, Opel, and Debitel as well as for agencies et al. as Director Strategy for MRM Partners (McCann Erickson). Ever since joining the DSG in 2004, Markus Roder has been an integral part of the agency. He currently oversees the development and implementation of viral distribution strategies and campaigns.

Cédric Giorgi Goojet, Marketing Executive: A double background in Engineering and Marketing has made Cédric passionate about the Web. He successfully launched Vente-du-diable.com and played a lead role in several other marketing projects as a freelance consultant. He has a passion for international business and inter-cultural approaches, especially when it comes to French-German collaborations, since he has lived in Germany for 2 years. He is currently Marketing Manager at Goojet, a young French start-up specialized in the mobile web. The company is based in Toulouse and Paris and employs 20 people. Goojet was launched in December 2007 and received the award for the most promising start-up at LeWeb3. It is currently in private beta and is scheduled for public launch in May 2008. In parallel to Goojet, Cédric is blogging on www.cedricgiorgi.com about the Web, mobile and marketing trends and acts as a new-media evangelist. He also participates in several international conferences and teaches classes at French Engineering and Business schools about the new trends of the Web, Mobile and Marketing. Cédric holds an Engineering Degree in Computer Science from the INSA and a Specialised Master Degree in Marketing and Communication from the ESC Toulouse Business school.

Greg Skibiski Maó Networks, CEO and founder.: In 1996, Greg joined BackWeb Technologies (NASD: BWEB), a mobile infrastructure software company, as one of the first employees and spent seven years working between the US, Germany and Israel, most recently as a member of the Executive Board and Principal Architect of the Business Development group in charge of IBM, Microsoft and SAP. Previously, he was the Director of Business Development in charge of BackWeb's relationship with SAP, the company's largest source of revenue. Greg also acted as the Principal Architect for SAP integrations, responsible for creating software solutions and leading the development teams that brought them to realization. Greg has co-organized the Drobny Global Hedge Fund Conference for several years, been a frequent speaker at SAP's SAPPHIRE conferences in Europe and the US, and managed sales, partnership and implementation projects in 25 countries. He holds a MBA from HEC Paris and a BS in Civil Engineering from Bucknell University.

Dr. Evil Hatebook.org, Chief Villain: Born in Belgium and leader of an evil organization Dr. Evil is heading towards world domination from his secret lair in Paris. Beside his greatest desires is to have "frickin' sharks with frickin' laser beams attached to their frickin' heads he is heading towards social-networking to make billions instead of trillions. Funded by Virtucon, Starbucks and the Hollywood Talent Agency he launched hatebook.org to make people happy in a time of social-networking and social welfare.

Suresh Sood University of Technology Sydney, Researcher: Caught a case of digital diphtheria? Feeling a bit like Fred Flintstone? Synaptic overload? If one more person talks about the "latest" tech buzz are you going to look for a big fat analog rock and hide under it? Well, Suresh brings a wealth of both industry and academic knowledge that helps audiences and clients understand how leading edge research and initiatives can be applied creatively to solve today's problems. As the Chief Information Architect of Golden Mean, he focuses on the semantics of information to help global clients utilize the structured as well as unstructured information available to revolutionize business practice. He's been a key instigator leading the embracement of digital technologies in curriculum development since 1995. His work has included the handling of insider trading information, operational risk and sophisticated competitive intelligence systems. As a Senior Vice President with Reuters, he developed new business opportunities for advanced technologies across Asia, including China and India.

Pier Ludovico Bancale CEO BootB: Pier Ludovico Bancale is the Founder and CEO of the BootB Pitching engine.
BootB provides to the marketing-driven companies access to the creative talents from anywhere on the entire planet through the online platform built to run Creative tenders.
After two months from launch world's top Brands, such as Auchan, Disney, Ferrero, Lego, Peugeot and UNICEF have published their Creative Briefs on www.BootB.com.
Mr. Bancale has more that 20 years business experience in different markets and sectors. In 2005 Mr. Bancale joined Rosinter, the biggest restaurant group operating in CIS & Eastern Europe as Vice-president Marketing & Sales. In two years he re-launched all brands and built the strategic alliance with YUM Brands bringing the Kentucky Fried Chicken (KFC) brand in Russia. The very successful IPO of Rosinter, of whom Pier Ludovico is now a shareholder, was launched in June 2007 with a listing on RTS in Moscow. In 2006 at the Brands Leaders Summit Mr.Bancale was nominated as a "Master of Brand Building" and in the same year Rosinter company was nominated "Best Brand of the year" at the EFFIE Award.
Previously, from 2002 to 2005 Mr. Bancale was the Area Marketing Director for CIS of Merloni Elettrodomestici Company, dominant market leader in the white goods market with the brands Ariston, Indesit, Hotpoint, Sholtes and Stinol.

Justin Siegel Monoco Space, CEO: An experienced mobile entertainment executive, Justin was most recently vice president of publishing for SkyZone Entertainment. He led the company's product strategy, and oversaw the production and development of SkyZone's products including Duke Nukem Mobile 3D, Brine Lacrosse, The Crocodile Hunter: Operation Rescue, Encyclopedia Britannica, and Donovan McNabb Street Action.
Prior to working at SkyZone, he was chief executive officer and co-founder of JSmart Technologies, Inc., a leader in casual games and entertainment for mobile devices. JSmart was acquired by SkyZone in 2004. At JSmart, Justin developed and managed key relationships with wireless and entertainment industry leaders including AT&T Wireless, Verizon Wireless, Nokia, Sony Ericsson, Merriam-Webster, King Features, and TELUS Mobility.

Justin has also worked as a television writer and producer at NBC News Channel's foreign desk, and an ABC News affiliate. Justin holds a BA in Sociology, and an MA in French Literature from the University of Massachusetts, Amherst.

Tommy Ahlers CEO ZYB: Tommy Ahlers founded ZYB in 2005. ZYB (zyb.com) is leading the innovation around the mobile phone book. It started with backup and online management of mobile data and has evolved into the ZYB Phonebook connecting real friends stored on the mobile to social communities, photos, location etc. As CEO of ZYB, Tommy brings more than six years experience in strategy and management partly from the mobile industry. He was previously with McKinsey & Co for more than four years, where he served as an engagement manager working with mobile operators to shape their strategies. In addition to ZYB, he also founded another start-up which provided a global SMS-service to mobile users. Tommy holds a master degree in law from the University of Copenhagen.

Peeter Verlegh Professor Marketing, Erasmus University: Dr. Peeter Verlegh is Associate Professor of Marketing at RSM Erasmus University in Rotterdam, The Netherlands, where he teaches Consumer Behavior in the MBA and MScBA programs. His research has primarily focused on word-of-mouth and other forms of persuasive communication. His research uses surveys and experiments to study the questions of how and when consumers talk about products, how marketers can stimulate this, and how word of mouth affects consumers. His work has been published among others in International Journal of Research in Marketing, Journal of Business Research, Journal of International Business Studies, Marketing Letters, and the British Journal of Management. He has guest-lectured in Consumer behavior at Copenhagen Business School, ESADE (Barcelona) and Prague University of Economics, and was a visiting scholar at University of Colorado – Boulder.

Laurent Florès CEO Crmmetrix: Laurent Florès, PhD is the original founer of crmmetrix a customer-listening company that builds relationships and drives innovation. Crmmetrix serves Fortune 1,000 clients globally from its NY, Cincinnati, Paris, & Singapore based offices. Laurent is currently an Associate Professor of Marketing at Université of Paris II.

Laurent speaks and publishes regularly in both professional and academic conferences and journals ranging on the topic of innovation, social media, and "marketing 2.0" at large and appears regularly in the international press (NY Times, International Herald Tribune, Les Echos, La Tribune, etc.).

He currenty seats on the Esomar & Adetem boards and was on the first elected board of directors of WOMMA, the Word of Mouth Marketing Association in the US.

John Bigay Bzzagent, Vice President: John Bigay is VP Marketing at BzzAgent, the international word-of-mouth media network that helps companies to organize and manage honest, real-world conversations among everyday consumers. BzzAgent's innovative process, platform and programs enable the acceleration and measurement of word of mouth as a marketing medium.

John Bigay has 17 years of experience in the media and entertainment industries, with more than 7 years in digital and non-traditional media. Before joining BzzAgent, he was the vice president of marketing for Gannett's Captivate Network where he directed the media company's marketing and on-air programming efforts. Bigay previously held various marketing positions with PRI's Public Interactive, Atmosphere Entertainment, Universal Music and MCA Records.

Guillaume Weill Crmmetrix, Co-Founder: Guillaume Weill is the co-founder and CEO of crmmetrix, a customer listening company that builds relationships and drive innovation. Crmmetrix serves Fortune 1000 clients on a global basis from its New-York, Cincinnati, Paris and Singapore offices. Over the past 6 years, crmmetrix focus has been to help major companies to understand how to leverage the internet to better interact with consumers to drive revenue and profit. Guillaume has been working in the market research industry for the past 19 years, working with major clients in packages goods, technology, luxury goods, and services to consumers. Guillaume holds an MBA in marketing science from IAE, Grenoble, and a master degree in economics from Université Louis Pasteur, Strasbourg.

Oliver Creiche Sixapart, Vice President: As the General Manager of EMEA, Olivier Creiche is responsible for business operations in Europe, the Middle East, and Africa. Olivier has rich experience in sales and marketing at such companies as Danone, Pepsico, BBDO and DDB. He cofounded two companies, one of which was Ublog, a French blogging service acquired by Six Apart in 2004. Olivier joined Six Apart as the Business Development Manager for EMEA in 2004 and recently stepped up to the General Manager position. He received his Bachelor of Business Administration at the University of South Dakota and is a graduate of the Institut dEtudes Politiques de Paris.

Dawn Bebé CEO OSOyou.om: Dawn is the co-founder and MD of OSOYOU.com, the UK's first shopping and social networking site for women. Previously she was the launch director of the highly successful and multi-award winning UK Grazia. Dawn has 19 years in women's media and was the managing director of the Hachette EMAP women's portfolio which included variously Elle, Red, New Woman, Elle Deco, Top Sante and their associated web and catalogue businesses. Other career highlights include Dawn being invited into 10 Downing Street to advise Tony Blair's strategic communication unit on how to talk to women. Dawn created a 32 part TV series called TVFM aimed at the youth market. She is also an experienced journalist and won all the major UK industry awards for her editorship of New Woman magazine. She counts Kylie Minogue, Janet Jackson, Take That, amongst the celebrities she became nearly bored of interviewing.

Inus Hwang Azoomma Marketing Lab, President: Stepford wives back off and clear the way. There is a whole new formidable breed of opinionated married women inhabiting the domestic digital landscape. And Inus knows all about their remarkable muscle. As president of Azoomma Marketing Lab, Korea's leading agency in buzz marketing, she manages a cyber community membered by 500,000 married women. Her group has worked wonders for CJ, a leading food manufacturer, employing tools such as KitchenForum, Value Sampling and GuerillaPaper. Equally impressive are the brand achievements realized for Daehan pulp's Bosomi diapers and Seoul Milk's milk, juice and yogurt products. Inus also has a radio program and is a committee member of Seoul City. She lectures frequently and was recently honored with an invitation to present to the Korean Ministry of Government Affairs and Home Affairs.

Ignacio Mondine DAEM INTERACTIVE Co-Founder: Ignacio holds a BSc in Mechanical Engineering Design by Worcester Polytechnic Institute and a MSc in Interaction Design by the Universitat Pompeu Fabra. Previous to founding DAEM he worked at Procter & Gamble.

His work at Daem has focused on research and development of the Augmented Reality interaction paradigm. Initialy applied to urban planning and architecture showrooms, Daem's technology had made it's way to the most ubiquitous of all computers: our mobile phones.

Sven Rusticus CEO, Icemedia: Icemedia is a leading and high-growth viral, buzz and word-of-mouth marketing company, headquartered in Amsterdam. Icemedia operates offices in eight European countries and Japan, where it develops marketing campaigns for companies like Vodafone, Microsoft, Adidas, Unilever, Bacardi, O'Neill Europe, Beiersdorf and l'Oreal. In 2007 Icemedia was ranked 3rd online marketing company in The Netherlands by Emerce, a leading eBusiness magazine.Sven holds an MBA from the Erasmus Rotterdam School of Management and previously worked as Strategy Consultant for Gemini Consulting. Sven contributed to the book Connected Marketing: The Viral, Buzz and Word of Mouth Revolution. Sven's subject is about 'Creating Brand Advocates'. He illustrates how brands such as Adidas, Axe, L'Oreal and O'Neill are turning prospects and brand adopters into word of mouth advocates.

Alexander Macris/ Scott Foe Themis Group & Nokia, Massive Gaming Gods: Fingers nimble? Mouth primed for Multi-Culti trash talking? Ready to get Medieval on the world? Then get your game on, gamers. You're up. Thanks to Alexander and Scott, the world is your playing field. Magna cum laude Harvard Law School graduate Alexander co-founded Themis Group in August 2001 and has served as its President & CEO since its inception. Prior to Themis, he was CEO of WarCry, which he led to become the game industry's second largest massively-multiplayer community network, before integrating it into Themis. As Producer of Sega's Pocket Kingdom, Scott helped to bring massively multiplayer online gameplay to a handheld device for the first time. He was also instrumental in creating Sega's (now Nokia's) SNAP network middleware technology and Nokia's N-Gage Arena global mobile community. He is an active member of the IGDA and holds a certification in Japanese from Kyoto Seika University in Kyoto, Japan.

Fergus Hampton Millward Brown Precis, Managing Director: Impact. Just how in the world does one quantify this difficult to define yardstick of consequence? How does one gauge a message's effect? Precis might be precisely the answer. Precis is one of the leading Media Analysis and Evaluation systems. And, during the last twelve years Fergus has completed its development. Since 1991, he has worked with all the major PR consultants in the UK and many large corporations on a wide variety of projects with Precis, ranging from product launches to complex pan-European and US-based Issue Management assignments. Fergus has an Honours degree in Social Psychology and international Marketing experience that spans over 20 years, focusing in Business-to-Business expertise. He's also a founder and past Chairman of AMEC, the Association of Media Evaluation Companies.

Michael Wall Fallon, President International: It's one thing if people hear a message. Still another if they remember it. And in a couple of rare instances, the message becomes lovingly etched in the memory synapses of millions. And that's exactly what's happened with the BMW Films idea and others from Fallon. As one of Fallon London's founding partners, Michael helped to develop the Fallon brand and business into one of the most respected agencies in the UK and Europe. In 2004 he was promoted to President International, responsible for the Fallon offices in London, Singapore, Hong Kong, Tokyo and Sao Paulo. Degrees in Economics and French at Sussex University served to hone his distinguished skill of discerning the potentially spectacular. He has worked at DMB&B, Lowe and TBWA. His clients have included Sony, United, Ben & Jerry's and Tesco.

Claus Moseholm Co-Founder: Claus Moseholm has 10 years of experience from the advertising and communication business. He has a Master in Economics and worked in the mid nineties as a PR consultant with clients like LEGO. He has been running PR and communication in the Nordics for the real estate design company YOO as their communication manager. In 2001 he ventured with the award winning advertising agency Home Sweet Home which he was directing for two years until he set-up GoViral together with Balder Olrik in 2003 pioneering the field of viral marketing.

Fred Cavazza Independent consultant and Social Media specialist: Frédéric CAVAZZA, a specialist in new technologies since 1997, has been working as a freelance consultant since 2006. After studying marketing he worked on numerous website and e-business projects for major clients. He is an innovation freak and shares his passion for the web and his favourite topics (e-marketing, web 2.0, usability, rich interfaces and virtual worlds) on different blogs: www.FredCavazza.net, www.RichCommerce.fr and www.MediasSociaux.com.

Miguel Ángel Acosta Tally Ask Jeeves, Vice President for European Business Development: Generally, Jeeves knows it all. But curious minds wanting to know the best and most successful way to expand across the globe might also want to Ask Miguel. He will pilot this leading provider of world-class information retrieval technologies, brands and services as it broadly expands across the European continent, adding to its US and Japanese saturation. Additionally he will evaluate other options for market penetration including acquisition and JV partnerships. Miguel Acosta is a CFA Charter holder and holds a B.S. in Economics and a Master's Degree in Finance from the Universidad La Laguna. He started his career at GBS Finanzas, a Spanish Investment Bank, in 1995, where he became Vice President. In 2000, he joined Yahoo! Europe as Business Development Director for Finance. Appointments as Strategic Development Director and Head of Monetization and Business Development for Search followed.

Max Kornfit Mogulus, CEO and Co-Founder: Based in New York, Max is presently co-founder and CEO of Mogulus (www.mogulus.com).. Max is an expert in user generated content, broadcast technologies and workflow, he previously founded ICF (www.icf.tv) a media asset management platform which was sold to Verizon Business in 2005. He held positions as VP of Digital Media at Verizon Business and Senior Vice President at IMG Interactive. Max is a recognized digital content industry pioneer and is regularly invited to speak and contribute at industry events/forums for the broadcast, broadband and mobile industry.

Matt Rowley Managing Partner Central: A few years ago Matt and some other guys thought; "why is it that ads and sales reps are focus of everything we do, when it's really word of mouth recommendation that's makes healthcare tick?".
Based on this they founded Central, a consultancy that challenges the accepted healthcare marketing 'wisdom' with word of mouth marketing science. The result is a pioneering, tailored approach to healthcare marketing that refreshingly no longer mimics out of date consumer models. In fact, much of what Central does is now ahead of consumer practice, especially in the area of Opinion Leadership. Clients they've pushed the boundaries with include GlaxoSmithKline, Novartis, Roche and Pfizer.

Matt has worked with over 50 healthcare brands; from multi-billion dollar blockbusters to medicines for rare diseases you hopefully will never hear of. Prior to Central he ran a couple of agencies in the Publicis Groupe, and before that he worked in global marketing for GlaxoSmithKline.

Martin Oetting t r n d: Martin Oetting is partner and Head of Communications and Consulting at trnd – the real network dialogue, Germany's first specialised Word of Mouth Marketing agency (www.trnd.com). A frequent speaker and an authority on Word of Mouth and Web 2.0, he is currently also writing a Doctorate dissertation on Marketing and Word of Mouth, at ESCP-EAP European School of Management (Berlin). Previously, he worked for Grey Global Group in various positions, on European and national accounts. Martin has a Master's degree in Business, after studying in Germany, France and England.

Yubo Chen University of Arizona, Researcher: Do actions speak louder than words? New technology is making two types of consumer interactions increasingly important: word-of-mouth learning from others' words (online product reviews posted by existing users) and observational learning from others' purchase actions (revealed through recommendation agents at seller's website). Which of these, words or actions, is most persuasive? How do they jointly impact consumer purchase behavior and product sales? Dr. Chen, an expert in on-line product information, offers answers to these questions based on his extensive studies of various online information sources and markets. Dr. Chen received his Ph. D. in Marketing from the University of Florida. He currently teaches marketing strategy and international marketing at the Eller College of Management at the University of Arizona. His current research investigates strategic implications of different consumer social interactions and how various product reviews are changing the landscape of marketing strategy. His research has been published in leading academic marketing journals such as Marketing Science and Marketing Letters.

Emmanuel Vivier Vanksen|Culture Buzz, CEO: With a double background in marketing & web technology, Emmanuel has been collaborating for the past 7 years with major international brands such as Sony, Warner Bros, Nokia, Ubisoft, BenQ, LG, 20th Century Fox,... to help them to innovate in their marketing & communication. Emmanuel is the Managing Director and Cofounder of Vanksen Group (www.vanksen.com) and its Buzz, blog & viral marketing agency Culture-Buzz. With more than 650 published articles, his business blog (www.culture-buzz.com) has become the biggest french speaking observatory on word of mouth and alternative marketing techniques. Emmanuel is the cofounder of BuzzParadise (www.buzzparadise.com) an international platform to connect brands and influential consumers (bloggers, experts, buzzers, etc). BuzzParadise assists brands in creating word of mouth marketing campaigns to generate 'buzz' around their products and services by offering opinion leaders access to exclusive information, VIP events or products & samples testing. He holds a MBA from McMaster University (Canada) and a Master in International Marketing from Euromed Marseille (France).

Willem Sodderland Buzzer Inc., CEO: The verb "buzzen" has recently become a "buzz" word in The Netherlands. Willem launched Buzzer end of 2004 and is currently looking to expand into other European markets. Before jumping into the brave new world of WoM, he worked for good old Michael E. Porter's Monitor Group, and launched an incubator in 1998 to start his first WoM-related venture in 2000. Ever since, he has been involved in product & marketing innovation, both as a consultant and an entrepreneur. The exposure to new products and its ambassadors, the taste of the raw power of the consumer's opinion left him wanting more of it. Better harnessed, managed and stimulated. Buzzer was something lurking in the shadow of his thoughts and has now become a fantastic reality. He just might stick to this for more than one year... Willem holds a Master of Laws which he uses to sue companies that refuse to work with Buzzer and fully adopt WoM as a marketing tool.

Christian Clawien Creative Head Mister Wong / construktiv: Christian Clawien is Creative Manager at construktiv GmbH, agency for public relations, advertising and online services in Bremen and Berlin.
construktiv founded and runs several web 2.0 services, among them the social bookmarking portal Mister Wong. This portal has been online in Germany since march 2006, currently counting more than 4 million unique visitors a month. Mister Wong portals have also been introduced in Spain, France, China, Russia and an international version in English, with each language having it's unique site. Christian Clawien is in charge of coordinating Mister Wong's international communication, marketing and the forming of relationships with network partners. After having worked in the fields of distribution and sales (WOM, Gravis), consulting (nextpractice) and PR, Christian Clawien now lives his passion for internet issues and communication at construktiv.

Event Benefits:

Get your own Marketing 2.0 library and convince your boss - Over 200 presentations and papers with the latest insights and most thoughtful leaders in the business.

Meet over 50 leading Marketing, Web and Mobile experts and researchers and their latest insights into how you could benefit from the new Marketing 2.0 tool collection.

Top executives from both sides of the business - service providers and marketing executives to address possible cooperations and business opportunities.

A variety of self-organized networking events including receptions, dinners and evening parties.

Be part of one of the largest Marketing conferences in Europe - Anyone with a high-interest and budget for the new developments in Marketing is here!

The innovative ESCP-EAP Campus in Paris hosts this years Marketing 2.0 Summit. ESCP-EAP Paris is an influential player in the academic and economic landscape of France. The Paris campus existed well before the merger of the two schools in 1999, steeped in nearly two hundred years of history, shaped by the innovativeness of its founders, Vital-Roux and Jean-Baptiste Say. In addition to its substantial business volume, it is one of the major Grandes Ecoles in the country, a significant actor in French higher education. ESCP-EAP Paris is at the hub of alliances with celebrated universities and schools in a wide range of disciplines. It also has a formidable network of ties with major corporations and key business leaders in France; ESCP-EAP is actively involved in the policy debate of social and economic issues and questions of equal opportunity.

The extensive facilities of the Paris campus (32,000 sq m) form part of an environment which is conducive to both knowledge creation and knowledge acquisition. Likewise, students enjoy an atmosphere which offers ample opportunity for extra-curricular activity and there is, indeed, a wide range to choose from. A further attraction of the campus is its physical location in the heart of Paris on the move. It is literally at the crossroads of new economic and societal trends shaping the future of the French capital. Our urban campus lends itself well to projects which combine entrepreneurship with different cultures, design, innovation, creativity and information, all deeply rooted in a management culture that moves with the times.

05/06 May 2008 Paris/France

ACACIA (GG)
30 Bis Avenue Parmentier; 75011 PARIS
Métro Saint Ambroise
Phone (0)1 48.05.86.54
Chambres / Rooms: 24,
Conference rates single : 38,11 Euros, double : 45,73 Euros
Credit Cards: CB/Visa, EC/MC.

AQUARELLE (GG)
38 Boulevard du temple; 75011 PARIS
Métro République
Phone (0)1 48.05.79.76
Fax (0)1 48.05.58.28
Chambres / Rooms: 32,
Conference rates : price : 54,88 euros
Credit Cards: CB/Visa, AMEX, EC/MC, DC.

ARTS (Des) (G)
2 Rue Godefroy Cavaignac; 75011 PARIS
Métro Voltaire
Phone (0)1 43.79.72.57
Fax (0)1 43.79.06.60
Chambres / Rooms: 42,
Conference rates : single : 40,09 Euros, Double : 46,65 Euros
Credit Cards: CB/Visa.

ATLANTIDE REPUBLIQUE (GGG)
114, Boulevard Richard Lenoir; 75011 PARIS
Métro Oberkampf
Phone (0)1 43.38.29.29
Fax (0)1 43.38.03.18
Chambres / Rooms: 27,
Conference rates : single : 70,13 Euros, double : 85,37 Euros
Credit Cards: CB/Visa, AMEX, EC/MC, DC.

BASTILLE (GG)
24, rue de la Roquette; 75011 PARIS
Métro Bastille
Phone (0)1 47.00.06.71
Fax (0)1 43.38.54.27
Chambres / Rooms: 20,
Conference rates : single : 53,36 Euros, Double : 60,98 Euros
Credit Cards: CB/Visa, AMEX, JCB, EC/MC.

BAUDIN (G)
113 Avenue Ledru Rollin; 75011 PARIS
Phone (0)1 47.00.18.91
Fax (0)1 48.07.04.66
Chambres / Rooms: 16,
Conference rates : single : 45,73 Euros, double : 53,36 Euros

BEAUMARCHAIS (GG)
3 Rue Oberkampf; 75011 PARIS
Métro Filles du Calvaire
Phone (0)1 43.38.16.16
Fax (0)1 43.38.32.86
Chambres / Rooms: 33,
Conference rates : single : 44,21 Euros, double : 54,88 Euros
Credit Cards: CB/Visa, AMEX, EC/MC.

Previous conferences:
1. International WOM Marketing Conference in Hamburg
2. International WOM Marketing Conference in Barcelona
3. International WOM Marketing Conference in Amsterdam