ESCP EUROPE 22/23 MARCH 2010
WHAT'S NEXT IN
MARKETING, MEDIA
AND ADVERTISING?
MARKETING, MEDIA
AND ADVERTISING?
Featuring 2005-2009's Presentations
LEGO - BUILDING BRAND AMBASSADORS
WHEN BIG BRANDS GET SOCIAL
VIDEO SOCIAL MEDIA MARKETING
FROM ASKING TO LISTENING: LEVERAGING INSIGHTS FROM A CONNECTED WORLD
MICRO-INTERACTIONS IN A 2.0 WORLD
VENTURE INVESTMENTS IN DIGITAL MEDIA
AIRLINE 2.0 - HOW THE WEB HELPED LAUNCH AN AIRLINE
SOCIAL NETWORKING & AUTOMOTIVE INDUSTRY: MOVING ALONG THE INFORMATION SUPERHIGHWAY
BRANDS AND DIGITAL TOUCHPOINT MANAGEMENT
NETVIBES - WIDGET BRAND MARKETING
SOUTHWEST AIRLINES - NUTS ABOUT ONLINE COMMUNICATION
THERE ARE NO UNICORNS - AND OTHER LESSONS LEARNED WHILE RUNNING AN INNOVATION TEAM
WHAT'S WRONG WITH REICHHELD'S NET PROMOTER SCORE
WHY IS WORD-OF-MOUTH FOR BRANDS SO IMPORTANT?
JÄGERMEISTER - DIGITAL MARKETING
AUGMENTED REALITY FOR BRANDS
WOMEN AND EWOM CONSUMER REVIEWS: WHY THEY TRUST AS THEY DO
ANSWERING THE ULTIMATE QUESTION: HOW CAN WE MAKE MONEY WITH SOCIAL MEDIA
10 THINGS I LEARNED ABOUT BUZZ, VIRAL & MARKETING 2.0
HAVE MOBILE, WILL MARKET: MARKETING OPPORTUNITIES WITH LIVE MOBILE VIDEO
PARTNERS:
AIRLINE PARTNER:
HOTEL PARTNER:
SUPPORT:
FOR FRANCE:
FOR SPAIN:
FOR THE NETHERLANDS:
FOR GERMANY:
FOR AUSTRIA:
FOR SWITZERLAND:
FOR THE US:
FOR SOCIAL MEDIA:
FOR EUROPE:
ORGANIZATIONAL PARTNER:
