M2C

25-27 March 2012 , Grand Elysee, Hamburg, Germany
What's next in Marketing, Media and Advertising?
Conference Theme 2012: CREATING BUSINESS VALUE FROM SOCIAL INTERACTIONS

Program 2012 beta

(All speakers’ prepare individual presentations to the slot topic)

TIME 2012 PROGRAM: DAY 1 – SUNDAY, MARCH 25
17:00 REGISTRATION & WELCOME
17:30 PERSONAL GREETINGS AND MISSION STATE
  • Nils Andres, Brand Science Institute Tom Garrahan, AlphaQ (Moderator)
18:00 RECEPTION, SOCIAL GAMING AND FLYING DINNER
  • sponsored by Autonomy and Communispace


TIME 2012 PROGRAM: DAY 2 – MONDAY, MARCH 26
08:00 NETWORKING BREAKFAST
09:00 WELCOME NOTE AND FINDINGS COMPETING IN THE SOCIAL BUSINESS ECONOMY - WHY SOCIAL MEDIA DOES NOT CREATE VALUE SO FAR
  • Nils Andres, Brand Science Institute
09:30 FIRM INFRASTRUCTURE AND STRATEGY – CREATING AND MANAGING VALUE DRIVEN MODELS FOR SOCIAL BUSINESS TRANSFORMATION
  • Ali Ardalan, Intel
  • Peter Parkes, Expedia
  • Heather Oldani, McDonalds
11:00 CORPORATE CULTURE – EMPLOYEE ENGAGEMENT AND CREATING A POWERFUL SOCIAL EXPERIENCE INSIDE AND OUTSIDE THE ORGANISATION
  • Richard Binhammer, Dell
  • Shauna Causey, Nordstrom
12:15 DESIGNING EFFECTIVE SOCIAL VALUE CHAIN PROCESSES – HOW TO ENCOURAGE INTERNAL COLLABORATION AND MULTINATIONAL COMMUNICATION
  • David Witt, Hershey's
  • Stephanie Schierholz, NASA
  • Jim Rosenberg, Worldbank
12:45 NETWORKING PICNIC
  • sponsored by Autonomy
13:30 BUILDING DESIREABLE SOCIAL INNOVATIONS – HOW TO UNLEASH THE REAL VALUE OF OPEN INNOVATION AND CROWD SOURCING
  • Lars Silberbauer, Lego
  • Sally o'Rourke, Communispace
  • James, Musick, Genentech (Roche)
14:45 LoSoMo – BOOSTING SALES AND PROFITS OF LOCAL AND RETAIL BUSINESSES THROUGH EFFECTIVE LoSoMo MARKETING
  • Ramon de Leon, Domino's
  • Adrian Parker, RadioShack
  • Scott Monty, Ford
16:15 NETWORKING COFFEE
  • sponsored by Communispace
16:45 SOCIAL MEDIA, BRAND ADVOCACY, AND COMPELLING CONTENT THAT ENGAGES CUSTOMERS – HOW TO INFLUENCE RECOMMENDATION ONLINE AND SUPPORT SALES OFFLINE
  • Steve Knox, Boston Consulting Group
  • Martin Oetting, TRND
  • Martin Dräger, Shareifyoulike
20:00 CONFERENCE DINNER (EXTRA)


TIME 2012 PROGRAM: DAY 3 – TUESDAY, MARCH 27
09:00 THE REAL VALUE OF SOCIAL CUSTOMER SERVICE – WHY SATISFYING CONVERSATIONS ARE JUST NOT ENOUGH TO EARN GREAT RECOMMENDATIONS
  • Gina Debogovich, Best Buy
  • Virginia Suliman, Hilton Hotels
10:00 DEFINING SOCIAL METRICS, KPI'S AND SOCIAL ANALYTICS – THE CREATIVE AND INSIGHTFUL USE OF SOCIAL DATA
  • Björn Ognibeni, Buzzrank Tbn.
10:45 UNDERSTANDIG THE SOCIAL CONSUMER CULTURE – CREATING SOCIAL STRATEGIES THAT AFFECTS BEHAVIOR AND SOCIAL SHOPPING
  • Britta Schell, MTV
  • Jonathan Wolf, Bazaarvoice
11:30 CULTIVATING REAL FANS INSIDE AND OUTSIDE SOCIAL NETWORKS - GENERATE COMPANY VALUE THROUGH SOCIAL CRM AND BRANDS AS MEDIA
  • Stacy Gratz, American Express
  • Jessica Berlin, American Eagle
  • Frank Horn, Henkel
12:15 THE SOCIAL BOOTCAMP – TRAININGS FOR YOUR SOCIAL BUSINESS
13:45 LUNCH
14:30 IN THE SOCIAL MEDIA DISASTER ZONE: SOCIAL MEDIA GOVERNANCE, PRIVACY AND LEGAL ISSUES
  • Steve Holmes, Baker & McKenzie
15:10 THE SHITSTORM - HOW TO MODERATE THE SOCIAL MEDIA CROWD IN SOCIAL ECOSYSTEMS WITH THE RIGHT GUIDELINES
  • Maria Amezaga, Shell
  • Anna o'Brien, Greenlight
16:15 NETWORKING COFFEE
16:30 SCALING, STAFFING AND FUNDING YOUR SOCIAL BUSINESS TO GENERATE COMPANY VALUE FROM SOCIAL MEDIA
  • Group presentation Intel, Dell, McDonalds, Hershey's, Best Buy, Nordstrom
18:00 CLOSING REMARKS


Venue Grand Elysee:
Rothenbaumchaussee 10
20148 Hamburg, Germany