Speakers 2009
Conny Kalcher
Vice President Consumer Experiences, LEGO Company
Conny Kalcher joined the LEGO Company in 1985, and has held key management positions in departments ranging from toys and software to publishing, theme parks, and innovation and marketing. She is currently global leader of Consumer Experiences, ensuring that the company constantly improves the understanding of the LEGO consumer and uses insights to create even better experiences for all LEGO fans. Before this role, Conny was Vice President - People, Culture and Corporate Communications, orchestrating the turnaround of HR strategy in cooperation with the LEGO board. She has also served as Vice President for the Global Marketing & Innovation department, responsible for lines including LEGO City, Harry Potter, Spiderman and Star Wars. Before joining the LEGO Company Conny taught secondary school children in Denmark for eight years. She holds a degree in International Marketing and has attended senior development programs at both Insead in France and London Business School.
Vice President Consumer Experiences, LEGO Company
Conny Kalcher joined the LEGO Company in 1985, and has held key management positions in departments ranging from toys and software to publishing, theme parks, and innovation and marketing. She is currently global leader of Consumer Experiences, ensuring that the company constantly improves the understanding of the LEGO consumer and uses insights to create even better experiences for all LEGO fans. Before this role, Conny was Vice President - People, Culture and Corporate Communications, orchestrating the turnaround of HR strategy in cooperation with the LEGO board. She has also served as Vice President for the Global Marketing & Innovation department, responsible for lines including LEGO City, Harry Potter, Spiderman and Star Wars. Before joining the LEGO Company Conny taught secondary school children in Denmark for eight years. She holds a degree in International Marketing and has attended senior development programs at both Insead in France and London Business School.
Steven Erich
Partner / Group Account Director, Crispin Porter + Bogusky
Using traditional and non-traditional tactics, Burger King has been getting people talking, thanks to the efforts of some pretty brave brand managers and the folks at CP+B. Steve has been managing the US Burger King business and advising on the brand's expanding efforts globally for the past four years. He is now taking the reins as the director on the Volkswagen and the Microsoft accounts.
Prior to his coming to CP+B for the re-launch of Burger King's "Have It Your Way" campaign, Steve worked at creative shops Chiat/Day, The Martin Agency, TBWA and VitroRobertson managing a host of consumer brands, including Timberland, Oakley, Jack in the Box, Taco Bell, Baskin-Robbins, Newcastle Brown Ale, Ketel One Vodka, Cobra Golf, Penn Tennis and Kyocera Wireless.
Partner / Group Account Director, Crispin Porter + Bogusky
Using traditional and non-traditional tactics, Burger King has been getting people talking, thanks to the efforts of some pretty brave brand managers and the folks at CP+B. Steve has been managing the US Burger King business and advising on the brand's expanding efforts globally for the past four years. He is now taking the reins as the director on the Volkswagen and the Microsoft accounts.
Prior to his coming to CP+B for the re-launch of Burger King's "Have It Your Way" campaign, Steve worked at creative shops Chiat/Day, The Martin Agency, TBWA and VitroRobertson managing a host of consumer brands, including Timberland, Oakley, Jack in the Box, Taco Bell, Baskin-Robbins, Newcastle Brown Ale, Ketel One Vodka, Cobra Golf, Penn Tennis and Kyocera Wireless.
Alex Hunter
Virgin, Head of Online Marketing for the Virgin Group
Alex Hunter is the Head of Online Marketing for the Virgin Group.
Before joining Virgin Management, Alex was based in California at Virgin America, where he used the web to build a grassroots marketing campaign to garner public support for Virgin America's certification process on a tight schedule and even tighter budget. The campaign was covered by Time magazine, CNN, and CNBC, amongst others. He also oversaw the front-end development of Virgin America's website which has since won several accolades including ad:tech and Webby Award honors.
Currently based in London, Alex's work regularly takes him across the globe.
Virgin, Head of Online Marketing for the Virgin Group
Alex Hunter is the Head of Online Marketing for the Virgin Group.
Before joining Virgin Management, Alex was based in California at Virgin America, where he used the web to build a grassroots marketing campaign to garner public support for Virgin America's certification process on a tight schedule and even tighter budget. The campaign was covered by Time magazine, CNN, and CNBC, amongst others. He also oversaw the front-end development of Virgin America's website which has since won several accolades including ad:tech and Webby Award honors.
Currently based in London, Alex's work regularly takes him across the globe.
Damien Vincent
Facebook/ Sales Force
Damien Vincent is Facebook Director of sales for France. His mission will be to implement online campaigns on Facebook and to develop new marketing and advertising tools to support agencies and brands in their online strategy. Damien has eight years experience in online sales and advertising. Prior to joining Facebook, Vincent was the sales director for MySpace in France. Vincent began his career in business development in AOL's Interactive Marketing Group, and then joined Advertising.com as sales director where he led a team of sales people and account managers, and also developed and marketed advertising and marketing solutions to augment visibility and traffic for brands and advertising buyers. Damien graduated from IPAG and is fluent in English.
Facebook/ Sales Force
Damien Vincent is Facebook Director of sales for France. His mission will be to implement online campaigns on Facebook and to develop new marketing and advertising tools to support agencies and brands in their online strategy. Damien has eight years experience in online sales and advertising. Prior to joining Facebook, Vincent was the sales director for MySpace in France. Vincent began his career in business development in AOL's Interactive Marketing Group, and then joined Advertising.com as sales director where he led a team of sales people and account managers, and also developed and marketed advertising and marketing solutions to augment visibility and traffic for brands and advertising buyers. Damien graduated from IPAG and is fluent in English.
Paula Berg
Manager of Emerging Media, Southwest Airlines
Paula Berg is the Manager of Emerging Media for Southwest Airlines, the United States' leading low-fare air carrier and the largest U.S. domestic airline in terms of Customers carried. Over the last two years, Paula has managed and developed the Company's corporate blog, "Nuts About Southwest." Since its' launch in April 2006, "Nuts" has experienced tremendous success – building a community for its loyal Customer base, serving as a virtual focus group, and influencing several business decisions. In both 2007 and 2008, "Nuts" was named Best Blog by PR News and has been recognized in major publications ranging from Wired Magazine to The Wall Street Journal. In addition to managing the Company blog, Paula leads Southwest's online communication and emerging media efforts. Prior to her work in emerging media, Paula was a spokesperson and Public Relations Manager for Southwest Airlines with emphasis on strategic communication, media relations, and reputation management. Paula also supervised on-location production of Airline!, Southwest's reality series for the A&E Television Network, which filmed Southwest's daily operations in four cities. After brief stints selling beer on Phish tour and working for the Colorado and United States Senates, Paula woke up and smelled the jet fuel and began her career at Southwest Airlines in 2001. Paula is a graduate of the University of Colorado at Boulder.
Manager of Emerging Media, Southwest Airlines
Paula Berg is the Manager of Emerging Media for Southwest Airlines, the United States' leading low-fare air carrier and the largest U.S. domestic airline in terms of Customers carried. Over the last two years, Paula has managed and developed the Company's corporate blog, "Nuts About Southwest." Since its' launch in April 2006, "Nuts" has experienced tremendous success – building a community for its loyal Customer base, serving as a virtual focus group, and influencing several business decisions. In both 2007 and 2008, "Nuts" was named Best Blog by PR News and has been recognized in major publications ranging from Wired Magazine to The Wall Street Journal. In addition to managing the Company blog, Paula leads Southwest's online communication and emerging media efforts. Prior to her work in emerging media, Paula was a spokesperson and Public Relations Manager for Southwest Airlines with emphasis on strategic communication, media relations, and reputation management. Paula also supervised on-location production of Airline!, Southwest's reality series for the A&E Television Network, which filmed Southwest's daily operations in four cities. After brief stints selling beer on Phish tour and working for the Colorado and United States Senates, Paula woke up and smelled the jet fuel and began her career at Southwest Airlines in 2001. Paula is a graduate of the University of Colorado at Boulder.
Charlie Schick
Editor-in-Chief, Nokia Conversations
Charlie Schick is Editor-in-Chief for Nokia Conversations. His career at Nokia also includes kick-starting Ovi.com, launching Nokia Lifeblog and the Series 60 Platform, and providing Internet strategy consulting throughout the company. Prior to joining Nokia, he was an editorial consultant for various online and print publications. In addition to having written numerous articles for online and print telecom publications, he has written various research papers in leading journals and co-authored a book on advanced phone systems. One of his dark secrets is that he spent 12 years in basic Molecular and Cellular Biology research, reaching the level of Research Fellow and Instructor at Children's Hospital Boston, part of the Harvard Medical School. He has a graduate degree from the University of Massachusetts Amherst.
His public personal site is at http://cognections.typepad.com/lifeblog.
Editor-in-Chief, Nokia Conversations
Charlie Schick is Editor-in-Chief for Nokia Conversations
His public personal site is at http://cognections.typepad.com/lifeblog.
Scott Monty
Head of Social Media, Ford Motor Company
The best way to describe Scott is "Renaissance Man." Friends and colleagues that know Scott from one facet of his life are very frequently surprised to learn of his interests and talents in other areas. Scott is a marketing and communications professional focused on the digital industry - specifically on social media. His career spans a number of industries such as healthcare, pharma, biotech, travel, automotive, tech, and communications, and includes a wide range of clients, from start-ups to Fortune 500 companies. Some of Scott's clients include American Airlines, Audi, Starwood Hotels, IBM Healthcare & Life Sciences, Boston Scientific, The Coca-Cola Company, Millipore, Motorola and Kraft Foods, as well as numerous small-cap and start-up ventures. Scott is currently the head of social media for Ford Motor Company, where he holds the title Global Digital & Multimedia Communications Manager. While his role is based in the Corporate Communications area, he is a strategic advisor on all social media activities across the company. From blogger relations to marketing support to customer service to internal communications and more, social media touches many facets of Ford business, and Scott is there to ensure it is consistent across all of them. As Consigliere for crayon, LLC, Scott served as the primary point of contact for clients, representing their interests. But his role elevated his connection with the client beyond a typical account service role, counseling clients with a firm understanding of their industry, a breadth of knowledge of the landscape of new marketing, coupled with a personal approach to deepen the relationship. Scott joined crayon after three years with PJA Advertising + Marketing, a BtoB shop that specializes in the high tech and health sciences industries, where he helped clients with integrated brand campaigns and led an e-newsletter practice for a major client. Previously involved in the managed care and biotech/pharma/medical device consulting space, he has served in a variety of sales, marketing and communications roles. In addition to his marketing background, Scott is an active blogger and podcaster. He writes about issues relevant to the intersection of advertising, marketing and PR at The Social Media Marketing Blog (www.scottmonty.com) and also writes The Baker Street Blog, a literary undertaking, at www.bakerstreetblog.com. Scott has been featured in the Wall Street Journal, has guest-hosted the podcast Marketing Over Coffee, has been interviewed on numerous marketing podcasts, and is a recognized thought leader in the marketing industry. Scott received his Master's in Medical Science from Boston University's School of Medicine concurrently with his MBA from BU's Graduate School of Management. He lives in the greater Boston area with his wife and two young sons, golfs all too infrequently, and has a hidden talent for voice over work.
Head of Social Media, Ford Motor Company
The best way to describe Scott is "Renaissance Man." Friends and colleagues that know Scott from one facet of his life are very frequently surprised to learn of his interests and talents in other areas. Scott is a marketing and communications professional focused on the digital industry - specifically on social media. His career spans a number of industries such as healthcare, pharma, biotech, travel, automotive, tech, and communications, and includes a wide range of clients, from start-ups to Fortune 500 companies. Some of Scott's clients include American Airlines, Audi, Starwood Hotels, IBM Healthcare & Life Sciences, Boston Scientific, The Coca-Cola Company, Millipore, Motorola and Kraft Foods, as well as numerous small-cap and start-up ventures. Scott is currently the head of social media for Ford Motor Company, where he holds the title Global Digital & Multimedia Communications Manager. While his role is based in the Corporate Communications area, he is a strategic advisor on all social media activities across the company. From blogger relations to marketing support to customer service to internal communications and more, social media touches many facets of Ford business, and Scott is there to ensure it is consistent across all of them. As Consigliere for crayon, LLC, Scott served as the primary point of contact for clients, representing their interests. But his role elevated his connection with the client beyond a typical account service role, counseling clients with a firm understanding of their industry, a breadth of knowledge of the landscape of new marketing, coupled with a personal approach to deepen the relationship. Scott joined crayon after three years with PJA Advertising + Marketing, a BtoB shop that specializes in the high tech and health sciences industries, where he helped clients with integrated brand campaigns and led an e-newsletter practice for a major client. Previously involved in the managed care and biotech/pharma/medical device consulting space, he has served in a variety of sales, marketing and communications roles. In addition to his marketing background, Scott is an active blogger and podcaster. He writes about issues relevant to the intersection of advertising, marketing and PR at The Social Media Marketing Blog (www.scottmonty.com) and also writes The Baker Street Blog, a literary undertaking, at www.bakerstreetblog.com. Scott has been featured in the Wall Street Journal, has guest-hosted the podcast Marketing Over Coffee, has been interviewed on numerous marketing podcasts, and is a recognized thought leader in the marketing industry. Scott received his Master's in Medical Science from Boston University's School of Medicine concurrently with his MBA from BU's Graduate School of Management. He lives in the greater Boston area with his wife and two young sons, golfs all too infrequently, and has a hidden talent for voice over work.
Simone Brunozzi
Amazon Web Services Evangelist for Europe
Simone Brunozzi is a technology enthusiast, involved in IT and computing since an early age.
He joined Amazon.com in may 2008 in the role of Web Services Evangelist, traveling across Europe and vicinity to showcase the innovative new solutions by Amazon Web Services and help developers build businesses and applications. He is following the "Cloud Computing" paradigm shift since 2006, and believes that it isgoing to replace the traditional computing model in a few years.
Of Italian origins, Simone loves travelling, meeting people and connecting with them. He is a Linux and Ubuntu passionate, loves blogging on www.brunozzi.com, and has interests in the environment, clean energies, and technology in general.
Prior to joining Amazon, Simone had his own business focusing on web applications. He also served as a professor of Programming Languages and Compilers at Perugia University and worked as a network and system administrator at the University for Foreigners in Perugia. Simone has a Computer Science degree and spent six months at UC Irvine, California, where he studied the American approach to business and science. He gained early programming experience at the Ministry of Aerial Defense in Rome, Italy.
Amazon Web Services Evangelist for Europe
Simone Brunozzi is a technology enthusiast, involved in IT and computing since an early age.
He joined Amazon.com in may 2008 in the role of Web Services Evangelist, traveling across Europe and vicinity to showcase the innovative new solutions by Amazon Web Services and help developers build businesses and applications. He is following the "Cloud Computing" paradigm shift since 2006, and believes that it isgoing to replace the traditional computing model in a few years.
Of Italian origins, Simone loves travelling, meeting people and connecting with them. He is a Linux and Ubuntu passionate, loves blogging on www.brunozzi.com, and has interests in the environment, clean energies, and technology in general.
Prior to joining Amazon, Simone had his own business focusing on web applications. He also served as a professor of Programming Languages and Compilers at Perugia University and worked as a network and system administrator at the University for Foreigners in Perugia. Simone has a Computer Science degree and spent six months at UC Irvine, California, where he studied the American approach to business and science. He gained early programming experience at the Ministry of Aerial Defense in Rome, Italy.
Martina Zavagno
Nike, Digital Marketing Manager
Martina Zavagno is the digital marketing and e-commerce manager of Nike Italy. She is responsible of all brand connections activities through digital media as well as online retail marketing projects to support Nikestore.com and NIKEiD.com. Previous to Nike, she was with Diesel, where she took care of several successful digital projects such as the multiple award winning Diesel Heidies and the launch of Diesel's loyalty program, The Cult. Martina is also the editor and founder of Adverblog.com, one of the top European's blogs dedicated to interactive marketing and digital creativity.
Nike, Digital Marketing Manager
Martina Zavagno is the digital marketing and e-commerce manager of Nike Italy. She is responsible of all brand connections activities through digital media as well as online retail marketing projects to support Nikestore.com and NIKEiD.com. Previous to Nike, she was with Diesel, where she took care of several successful digital projects such as the multiple award winning Diesel Heidies and the launch of Diesel's loyalty program, The Cult. Martina is also the editor and founder of Adverblog.com, one of the top European's blogs dedicated to interactive marketing and digital creativity.
Rolf Skyberg
Disruptive Innovator, eBay Inc.
Rolf Skyberg is a Disruptive Innovator at eBay Inc., developing innovative methods to improve on and off-platform businesses as well as buyer experiences. While at eBay he has also performed quality assurance and contributed to the efforts of eBay Research Lab. His particular interests include forming socio-retail spaces and leveraging adopted technology to reduce buyer frictions.
Rolf has been a featured speaker at the Web 2.0 EXPO, OSCON, Emerce e.day and IBM Research Labs. Rolf has a BS in Information Systems and Quantitative Analysis with additional studies in System Science. He has worked in technology since before the first dot.com bust and hopes to continue thinking up great ideas through the second boom.
Disruptive Innovator, eBay Inc.
Rolf Skyberg is a Disruptive Innovator at eBay Inc., developing innovative methods to improve on and off-platform businesses as well as buyer experiences. While at eBay he has also performed quality assurance and contributed to the efforts of eBay Research Lab. His particular interests include forming socio-retail spaces and leveraging adopted technology to reduce buyer frictions.
Rolf has been a featured speaker at the Web 2.0 EXPO, OSCON, Emerce e.day and IBM Research Labs. Rolf has a BS in Information Systems and Quantitative Analysis with additional studies in System Science. He has worked in technology since before the first dot.com bust and hopes to continue thinking up great ideas through the second boom.
Alex Giordano and Mirko Pallera
Ninja Marketing
Alex Giordano and Mirko Pallera are considered standout representatives of a new breed of admen revolutionizing the world of marketing and communication.With professor Bernard Cova are the authors of the italian marketing best seller "Marketing Non-Convenzionale", edited by Il Sole 24 Ore.Together they founded NinjaMarketing.it, the first Italian online observatory/blog on non-conventional marketing, which is maintained in a hidden "cove" in the Amalfi Coast. Their Web site serves as a reference point for many creatives, marketing professionals, and students of communication, united in their desire to renew traditional means of communication within agencies.In addition to their innovative consulting business to international clients such as Telecom Italia, RAI television, Barilla, and Diesel, Alex and Mirko are Professors of Creative Marketing in managerial masters and have taught courses at such prestigious institutions as Accademia di Comunicazione, Università Bocconi, Università La Sapienza of Rome and IULM. Alex and Mirko were the only professionals representing Italy on the jury of the Future Marketing Awards, the first Italians on the Interactive jury at the Art Directors Club, and the only Italian presenters at the International Word-of-Mouth Marketing Conference 2006, in Barcelona. They are the creators and promoters of the International Forum on Mediterranean Marketing-the first of which was held in Ravello, Italy in May 2006-and which, with the support of French-Italian research, sustains a new marketing culture based on the values of the Mediterranean.
Ninja Marketing
Alex Giordano and Mirko Pallera are considered standout representatives of a new breed of admen revolutionizing the world of marketing and communication.With professor Bernard Cova are the authors of the italian marketing best seller "Marketing Non-Convenzionale", edited by Il Sole 24 Ore.Together they founded NinjaMarketing.it, the first Italian online observatory/blog on non-conventional marketing, which is maintained in a hidden "cove" in the Amalfi Coast. Their Web site serves as a reference point for many creatives, marketing professionals, and students of communication, united in their desire to renew traditional means of communication within agencies.In addition to their innovative consulting business to international clients such as Telecom Italia, RAI television, Barilla, and Diesel, Alex and Mirko are Professors of Creative Marketing in managerial masters and have taught courses at such prestigious institutions as Accademia di Comunicazione, Università Bocconi, Università La Sapienza of Rome and IULM. Alex and Mirko were the only professionals representing Italy on the jury of the Future Marketing Awards, the first Italians on the Interactive jury at the Art Directors Club, and the only Italian presenters at the International Word-of-Mouth Marketing Conference 2006, in Barcelona. They are the creators and promoters of the International Forum on Mediterranean Marketing-the first of which was held in Ravello, Italy in May 2006-and which, with the support of French-Italian research, sustains a new marketing culture based on the values of the Mediterranean.
Anthony Hamelle
CEO Linkfluence
Anthony Hamelle is CEO of linkfluence, a market research agency that analyses trends and opinions on the social web for Governments, NGOs, major brands and agencies such as L'Oréal, Ferrero, Publicis or Havas. Previously a corporate communications and public affairs consultant with Euro RSCG (Havas Group) and head of the corporate communications research department of Occurrence, he holds a Master's degree in Media & Technology Law from the London School of Economics and Political Science. A member of ESOMAR, he's an expert in online communications and opinion research.
CEO Linkfluence
Anthony Hamelle is CEO of linkfluence, a market research agency that analyses trends and opinions on the social web for Governments, NGOs, major brands and agencies such as L'Oréal, Ferrero, Publicis or Havas. Previously a corporate communications and public affairs consultant with Euro RSCG (Havas Group) and head of the corporate communications research department of Occurrence, he holds a Master's degree in Media & Technology Law from the London School of Economics and Political Science. A member of ESOMAR, he's an expert in online communications and opinion research.
Olivier Hascoat
MySpace / Managing Director France
Olivier Hascoat, 40 ans, est Directeur Général de MySpace en France. Sa mission principale est de développer, dans l'hexagone, l'activité de l'un des premiers réseaux sociaux dans le monde. Diplômé de l'Ecole des Hautes Etudes Commerciales (HEC) et titulaire d'un MBA d'Harvard, Olivier Hascoat bénéficie d'une expérience de 15 ans dans l'univers des médias, du mobile et de l'Internet. Il débute sa carrière en 1992 au sein du cabinet de conseil McKinsey & Co, en France et à New York. En 2000, il rejoint Vivendi Universal Net, où il est en charge du lancement européen puis américain de MP3.com, un des premiers sites de diffusion musicale sur Internet. Il poursuit alors sa mission à Los Angeles, où il participe par la suite aux développements d'emusic, l'un des premiers services de téléchargement en ligne et de Rollingstone.com. En 2006, OIivier Hascoat intègre le Groupe Orange/France Telecom, tout d'abord en tant que Directeur des services multimédias puis au poste de Vice-président de la division Marketing mobile grand public, où il est responsable notamment du développement et de la coordination des " offres jeunes " sur le territoire Européen. En Juillet 2008, il rejoint MySpace en tant que Directeur Général France.
MySpace / Managing Director France
Olivier Hascoat, 40 ans, est Directeur Général de MySpace en France. Sa mission principale est de développer, dans l'hexagone, l'activité de l'un des premiers réseaux sociaux dans le monde. Diplômé de l'Ecole des Hautes Etudes Commerciales (HEC) et titulaire d'un MBA d'Harvard, Olivier Hascoat bénéficie d'une expérience de 15 ans dans l'univers des médias, du mobile et de l'Internet. Il débute sa carrière en 1992 au sein du cabinet de conseil McKinsey & Co, en France et à New York. En 2000, il rejoint Vivendi Universal Net, où il est en charge du lancement européen puis américain de MP3.com, un des premiers sites de diffusion musicale sur Internet. Il poursuit alors sa mission à Los Angeles, où il participe par la suite aux développements d'emusic, l'un des premiers services de téléchargement en ligne et de Rollingstone.com. En 2006, OIivier Hascoat intègre le Groupe Orange/France Telecom, tout d'abord en tant que Directeur des services multimédias puis au poste de Vice-président de la division Marketing mobile grand public, où il est responsable notamment du développement et de la coordination des " offres jeunes " sur le territoire Européen. En Juillet 2008, il rejoint MySpace en tant que Directeur Général France.
Rashmi Sinha
SlideShare / CEO & Cofounder
Christian Clawien is Creative Manager at construktiv GmbH, agency for public relations, advertising and online services in Bremen and Berlin.
construktiv founded and runs several web 2.0 services, among them the social bookmarking portal Mister Wong. This portal has been online in Germany since march 2006, currently counting more than 4 million unique visitors a month. Mister Wong portals have also been introduced in Spain, France, China, Russia and an international version in English, with each language having it's unique site. Christian Clawien is in charge of coordinating Mister Wong's international communication, marketing and the forming of relationships with network partners. After having worked in the fields of distribution and sales (WOM, Gravis), consulting (nextpractice) and PR, Christian Clawien now lives his passion for internet issues and communication at construktiv.
SlideShare / CEO & Cofounder
Christian Clawien is Creative Manager at construktiv GmbH, agency for public relations, advertising and online services in Bremen and Berlin.
construktiv founded and runs several web 2.0 services, among them the social bookmarking portal Mister Wong. This portal has been online in Germany since march 2006, currently counting more than 4 million unique visitors a month. Mister Wong portals have also been introduced in Spain, France, China, Russia and an international version in English, with each language having it's unique site. Christian Clawien is in charge of coordinating Mister Wong's international communication, marketing and the forming of relationships with network partners. After having worked in the fields of distribution and sales (WOM, Gravis), consulting (nextpractice) and PR, Christian Clawien now lives his passion for internet issues and communication at construktiv.
Elsbeth Eilander
Tijdschrift voor Marketing / Senior Editor
Elsbeth Eilander (38) has been senior editor of Dutch marketingtrademagazine Tijdschrift voor Marketing for 5 years. She joined publisher Adformatie Group in 1999 and was editor of onlinemarketingmagazine Adfo Web. Her expertise lays in all things that touch interactive marketing & communication. Elsbeth studied at the Willem de Kooning Art-academy in Rotterdam, moved on to Arts &Culture Studies in Amsterdam and Journalism in Utrecht.
Tijdschrift voor Marketing / Senior Editor
Elsbeth Eilander (38) has been senior editor of Dutch marketingtrademagazine Tijdschrift voor Marketing for 5 years. She joined publisher Adformatie Group in 1999 and was editor of onlinemarketingmagazine Adfo Web. Her expertise lays in all things that touch interactive marketing & communication. Elsbeth studied at the Willem de Kooning Art-academy in Rotterdam, moved on to Arts &Culture Studies in Amsterdam and Journalism in Utrecht.
Matt Rhodes
Freshnetworks / Head of Client Services
Matt Rhodes is head of Client Services at London-based social media agency, FreshNetworks. One of the founding members of FreshNetworks, Matt oversees the production, management and analysis of branded online communities for brands such as BSkyB, British Telecom and UK leisure firm Butlins. He has a background in market research, customer experience and strategy consulting, specialising in digital innovation and product and proposition development. Matt runs both professional and personal blogs and is a prolific author of social media best-practice articles for a range of publications both on and offline. He is a regular speaker at Web 2.0 and research conferences across Europe, most recently appearing at ESOMAR in Dublin and Online Information in London. He has also appeared as a social media marketing expert on Sky News and BBC radio. Matt has an MA in Modern and Medieval Languages from the University of Cambridge and conducted post-graduate linguistic research at the Université de Provence in France. Matt blogs at blog.freshnetworks.com and can be followed on Twitter @mattrhodes.
Freshnetworks / Head of Client Services
Matt Rhodes is head of Client Services at London-based social media agency, FreshNetworks. One of the founding members of FreshNetworks, Matt oversees the production, management and analysis of branded online communities for brands such as BSkyB, British Telecom and UK leisure firm Butlins. He has a background in market research, customer experience and strategy consulting, specialising in digital innovation and product and proposition development. Matt runs both professional and personal blogs and is a prolific author of social media best-practice articles for a range of publications both on and offline. He is a regular speaker at Web 2.0 and research conferences across Europe, most recently appearing at ESOMAR in Dublin and Online Information in London. He has also appeared as a social media marketing expert on Sky News and BBC radio. Matt has an MA in Modern and Medieval Languages from the University of Cambridge and conducted post-graduate linguistic research at the Université de Provence in France. Matt blogs at blog.freshnetworks.com and can be followed on Twitter @mattrhodes.
Richard Owen
President and CEO – Satmetrix
Richard Owen is President and CEO of Satmetrix, responsible for all aspects of strategy and day-to-day operations, and co-author of Answering the Ultimate Question, which defines how to deploy a Net Promoter strategy based on case studies and findings from more than 80 companies. Prior to joining Satmetrix, Mr. Owen was Chairman and CEO of NASDAQ-traded AvantGo, Inc., the leading provider of Enterprise Mobility Solutions to Fortune 1000 companies. AvantGo was successfully sold to Sybase, Inc. Before running AvantGo, Mr. Owen spent eight years at Dell Computer Corporation in various executive positions, most recently as vice president of Dell Online Worldwide. Mr. Owen was responsible for all aspects of Dell's Internet strategy and online business revenues on a worldwide basis–building Dell's online business to cover 50 percent of the company's sales volume. Mr. Owen began his career as a consultant for KPMG Management Consultants, where he worked for European high-technology manufacturers in the EMEA region on marketing strategy and business development, including Hewlett Packard and Apple. Mr. Owen holds a Bachelor's degree from Nottingham University in England and a Master's degree from MIT Sloan School of Management.
President and CEO – Satmetrix
Richard Owen is President and CEO of Satmetrix, responsible for all aspects of strategy and day-to-day operations, and co-author of Answering the Ultimate Question, which defines how to deploy a Net Promoter strategy based on case studies and findings from more than 80 companies. Prior to joining Satmetrix, Mr. Owen was Chairman and CEO of NASDAQ-traded AvantGo, Inc., the leading provider of Enterprise Mobility Solutions to Fortune 1000 companies. AvantGo was successfully sold to Sybase, Inc. Before running AvantGo, Mr. Owen spent eight years at Dell Computer Corporation in various executive positions, most recently as vice president of Dell Online Worldwide. Mr. Owen was responsible for all aspects of Dell's Internet strategy and online business revenues on a worldwide basis–building Dell's online business to cover 50 percent of the company's sales volume. Mr. Owen began his career as a consultant for KPMG Management Consultants, where he worked for European high-technology manufacturers in the EMEA region on marketing strategy and business development, including Hewlett Packard and Apple. Mr. Owen holds a Bachelor's degree from Nottingham University in England and a Master's degree from MIT Sloan School of Management.
Matthias Lüfkens
World Economic Forum, Associate Director-Media
Matthias Lüfkens, Associate Director-Media, World Economic Forum, aspires to inspire. After bringing Davos to the world for five years, he now brings the world to Davos through his innovative use of social media, Flickr, YouTube, Facebook, Wikipedia, Qik and Mogulus included. Previously a journalist, Matthias was Baltic States correspondent for Agence France Presse, Libération and the Daily Telegraph (1991-96); and later Deputy Editor-in-chief of EuroNews television (1996-2004). In 1991 he founded the In Your Pocket city guide series in Lithuania, now Eastern Europe's premier publisher and provider of city information. In his free time, when not slavishly tracking tech trends, Matthias films and edits videos for his multiple YouTube channels.
World Economic Forum, Associate Director-Media
Matthias Lüfkens, Associate Director-Media, World Economic Forum, aspires to inspire. After bringing Davos to the world for five years, he now brings the world to Davos through his innovative use of social media, Flickr, YouTube, Facebook, Wikipedia, Qik and Mogulus included. Previously a journalist, Matthias was Baltic States correspondent for Agence France Presse, Libération and the Daily Telegraph (1991-96); and later Deputy Editor-in-chief of EuroNews television (1996-2004). In 1991 he founded the In Your Pocket city guide series in Lithuania, now Eastern Europe's premier publisher and provider of city information. In his free time, when not slavishly tracking tech trends, Matthias films and edits videos for his multiple YouTube channels.
Masayuki Akamatsu
International Academy of Media Arts and Sciences, Professor
Masayuki Akamatsu, a media producer, was born in Hyogo, Japan in 1961. He studied psychology at Kobe University and began to produce audio-visual artworks with computer in his undergraduate days. Currently, he is a professor at IAMAS (International Academy of Media Arts and Sciences) and awarded the degree of Ph.D(Art) at Graduate School of Art, Kyoto City University of Arts.
He has produced many works in media art that employ computer and networking facilities, focusing on the relation between an artwork and the audience and the autonomy of an artwork itself. His works include: "incubator" (2000), which projects audio-visual events with fifty computers; "Time Machine!" (2002-), which visualizes the audience's experience of time in real time; "Flesh Protocol" (2002), which controls the performer's body with a computer.
Akamatsu is also active in performing live electronic music. He has not only soloed but also participated in many sessions and played as a member of "The Breadboard Band". He has published many books including "2061:Max Odyssey" (Ritto-Music, 2006, co-author) and "Cocoa+Java" (Kobun-sha, 2001).
International Academy of Media Arts and Sciences, Professor
Masayuki Akamatsu, a media producer, was born in Hyogo, Japan in 1961. He studied psychology at Kobe University and began to produce audio-visual artworks with computer in his undergraduate days. Currently, he is a professor at IAMAS (International Academy of Media Arts and Sciences) and awarded the degree of Ph.D(Art) at Graduate School of Art, Kyoto City University of Arts.
He has produced many works in media art that employ computer and networking facilities, focusing on the relation between an artwork and the audience and the autonomy of an artwork itself. His works include: "incubator" (2000), which projects audio-visual events with fifty computers; "Time Machine!" (2002-), which visualizes the audience's experience of time in real time; "Flesh Protocol" (2002), which controls the performer's body with a computer.
Akamatsu is also active in performing live electronic music. He has not only soloed but also participated in many sessions and played as a member of "The Breadboard Band". He has published many books including "2061:Max Odyssey" (Ritto-Music, 2006, co-author) and "Cocoa+Java" (Kobun-sha, 2001).
Georges-Edouard Dias
Head L'Oreal Digital Business group
Georges-Edouard DIAS is currently heading, a position that he has occupied since 2001. With his team, he is supervising the worldwide development of L'Oreal sales online, which includes operations from every L'Oreal division in Europe, Asia, North and South America. The team is equally responsible for empowering brand communication and advertising through digital : from setting content partnership with leading web portals such as MSN or Sina.com in China, to rethinking the role of direct communication and customer interaction in the marketing mix, thanks to an integrated CRM & Media approach. Dias was previously VP of Interactive Development at L'Oreal USA, where he defined L'Oreal's policy related to digital commerce and launched the first selling sites in L'Oreal's history.
Dias interactive career commenced when he was promoted as project manager in charge of launching L'Oreal corporate web site in 1997, an important change from his previous positions in the group that were mostly marketing focused; from product manager at Garnier International when he joined L'Oreal after he graduated from HEC in France in 1983, to VP of Marketing at Vichy International before he was moved to corporate.
Head L'Oreal Digital Business group
Georges-Edouard DIAS is currently heading, a position that he has occupied since 2001. With his team, he is supervising the worldwide development of L'Oreal sales online, which includes operations from every L'Oreal division in Europe, Asia, North and South America. The team is equally responsible for empowering brand communication and advertising through digital : from setting content partnership with leading web portals such as MSN or Sina.com in China, to rethinking the role of direct communication and customer interaction in the marketing mix, thanks to an integrated CRM & Media approach. Dias was previously VP of Interactive Development at L'Oreal USA, where he defined L'Oreal's policy related to digital commerce and launched the first selling sites in L'Oreal's history.
Dias interactive career commenced when he was promoted as project manager in charge of launching L'Oreal corporate web site in 1997, an important change from his previous positions in the group that were mostly marketing focused; from product manager at Garnier International when he joined L'Oreal after he graduated from HEC in France in 1983, to VP of Marketing at Vichy International before he was moved to corporate.
Jeremy Dumont
Pourquoitucours
Jeremy Dumont is heading pourquoi tu cours (why do you run ?) a french strategic planning agency specialized in social interaction. Companies such as Carlsberg, iDTGV, LVMH have asked pourquoi tu cours to develop new products, build advertising campaigns, and design media experiences for their new interactive generation of consumers.
The agency permanently challenges the way we work today and identifies future trends throught its community platform regrouping Marketing, Communication and Media professionals.
For more information: http://pourquoitucours.fr
Pourquoitucours
Jeremy Dumont is heading pourquoi tu cours (why do you run ?) a french strategic planning agency specialized in social interaction. Companies such as Carlsberg, iDTGV, LVMH have asked pourquoi tu cours to develop new products, build advertising campaigns, and design media experiences for their new interactive generation of consumers.
The agency permanently challenges the way we work today and identifies future trends throught its community platform regrouping Marketing, Communication and Media professionals.
For more information: http://pourquoitucours.fr
Freddy Mini
CEO Netvibes
Freddy Mini is the CEO of Netvibes, the leading personalized startpage and widget marketing platform, serving more than 1000 of the world's top agencies, brands and publishers. Prior to Netvibes, he was the co-founder of musicMe (the first music search service), the CEO of Ziff-Davis (France), and the Senior VP and Managing Director of CNET Networks Europe where he was responsible for creating and building their operations to over 150 people while exceeding all profitability goals.
CEO Netvibes
Freddy Mini is the CEO of Netvibes, the leading personalized startpage and widget marketing platform, serving more than 1000 of the world's top agencies, brands and publishers. Prior to Netvibes, he was the co-founder of musicMe (the first music search service), the CEO of Ziff-Davis (France), and the Senior VP and Managing Director of CNET Networks Europe where he was responsible for creating and building their operations to over 150 people while exceeding all profitability goals.
Jan Borgstädt
Bertelsmann Digital Media Investments (BDMI), Principal
Jan Borgstädt is a Principal at BDMI. Before joining BDMI Jan Borgstaedt was a member of the Bertelsmann Entrepreneurs Program, working as a consultant on several digital media projects throughout the divisions of Bertelsmann AG. Prior to that he founded a professional publishing house and later sold it to a major German media group. Mr. Borgstädt graduated from the University of Münster in Germany specializing in Finance & Controlling. He also holds a Masters of Marketing from EADA Business School in Spain. He is currently involved in different start-ups among them BuyVip one of Europe's exclusive Social-Shopping platforms.
Bertelsmann Digital Media Investments (BDMI), Principal
Jan Borgstädt is a Principal at BDMI. Before joining BDMI Jan Borgstaedt was a member of the Bertelsmann Entrepreneurs Program, working as a consultant on several digital media projects throughout the divisions of Bertelsmann AG. Prior to that he founded a professional publishing house and later sold it to a major German media group. Mr. Borgstädt graduated from the University of Münster in Germany specializing in Finance & Controlling. He also holds a Masters of Marketing from EADA Business School in Spain. He is currently involved in different start-ups among them BuyVip one of Europe's exclusive Social-Shopping platforms.
Stephanie N. Robesky
Investment Associate, Atomico
Stephanie recently joined Atomico as an Investment Associate. In her role, she helps to evaluate and source investment opportunities. She also works closely with portfolio companies to help evolve their products and services on a global scale. Her primary focus is on ecommerce and consumer internet companies.
Prior to joining Atomico, Stephanie was a Senior Product Manager with Skype with a spotlight on building communities. Stephanie was responsible for innovating and implementing many exciting customer facing features for the Skype for Windows client which are seen online every day by millions of people.
Stephanie began her career at Netscape over 10 years ago. Having amassed experience with internet companies worldwide she has successfully rolled out and managed next generation digital media products and services. These include large-scale e-commerce platforms, content personalization, search, digital rights management and localisation for key European markets. In addition to her contributions at Netscape and Skype, her in-depth knowledge has helped grow Sega, PeoplePC and Private Media Group.
Investment Associate, Atomico
Stephanie recently joined Atomico as an Investment Associate. In her role, she helps to evaluate and source investment opportunities. She also works closely with portfolio companies to help evolve their products and services on a global scale. Her primary focus is on ecommerce and consumer internet companies.
Prior to joining Atomico, Stephanie was a Senior Product Manager with Skype with a spotlight on building communities. Stephanie was responsible for innovating and implementing many exciting customer facing features for the Skype for Windows client which are seen online every day by millions of people.
Stephanie began her career at Netscape over 10 years ago. Having amassed experience with internet companies worldwide she has successfully rolled out and managed next generation digital media products and services. These include large-scale e-commerce platforms, content personalization, search, digital rights management and localisation for key European markets. In addition to her contributions at Netscape and Skype, her in-depth knowledge has helped grow Sega, PeoplePC and Private Media Group.
Angela Natividad
Editor MarketingVOX.com; Co-Editor Adrants.com
Angela Natividad is the Editor of MarketingVOX.com, an online marketing publication, and Co-Editor of Adrants.com, an ad critique site. She previously served as Marketing Executive for an established dot-com and Co-Editor of CMSWire. Unless Twitter counts as a geographical location, she now lives in Paris.
Editor MarketingVOX.com; Co-Editor Adrants.com
Angela Natividad is the Editor of MarketingVOX.com, an online marketing publication, and Co-Editor of Adrants.com, an ad critique site. She previously served as Marketing Executive for an established dot-com and Co-Editor of CMSWire. Unless Twitter counts as a geographical location, she now lives in Paris.
Euan Semple
Whilst at the BBC, Euan Semple pioneered the use of weblogs, wikis and online forums to enable staff to work more collaboratively across the organisation. Euan also worked on the BBC's award winning leadership programme, gaining experience in how to engage and inspire people with the possibilities of social computing as a business tool. He is now independent advisor on social computing for business, and a well known writer, thinker and public speaker. His unique experience enables him to provide inspiration on this wired-up world of work and strategies for how business can prepare themselves for the challenges and opportunities presented by new technologies.
Whilst at the BBC, Euan Semple pioneered the use of weblogs, wikis and online forums to enable staff to work more collaboratively across the organisation. Euan also worked on the BBC's award winning leadership programme, gaining experience in how to engage and inspire people with the possibilities of social computing as a business tool. He is now independent advisor on social computing for business, and a well known writer, thinker and public speaker. His unique experience enables him to provide inspiration on this wired-up world of work and strategies for how business can prepare themselves for the challenges and opportunities presented by new technologies.
Takahito Iguchi
Founder & CEO, TonchiDot
The biggest crowd pleaser at TechCrunch50 in Sep. 2008 was a demo by the Japanese startup Tonchidot for a mobile social tagging product it is developing called "Sekai Camera". The Japanese CEO Takahito Iguchi overcame a very noticeable language barrier and deflected serious questions from the judges through sheer will of character. He had the audience roaring in laughter and rooting for him, as he answered lengthy questions about how his service would actually work with brief responses such as "Imagination!" and "We have a patent." When judge Rafe Needleman suggested that Google would buy Tonchidot, he objected: "Never!"
Founder & CEO, TonchiDot
The biggest crowd pleaser at TechCrunch50 in Sep. 2008 was a demo by the Japanese startup Tonchidot for a mobile social tagging product it is developing called "Sekai Camera". The Japanese CEO Takahito Iguchi overcame a very noticeable language barrier and deflected serious questions from the judges through sheer will of character. He had the audience roaring in laughter and rooting for him, as he answered lengthy questions about how his service would actually work with brief responses such as "Imagination!" and "We have a patent." When judge Rafe Needleman suggested that Google would buy Tonchidot, he objected: "Never!"
David Armano
VP Experience Design, Critical Mass
David Armano is both an active practitioner and thought leader in the worlds of experience design and digital marketing. Author of the popular Logic + Emotion blog, he has been invited to speak at events hosted by organizations such as Google, Microsoft, O'Reilly and Ad Age. David currently works for Critical Mass, a veteran digital agency focused on the creation of extraordinary experiences. He also writes industry perspectives for Ad Age, BusinessWeek and is best known for his distinct brand of visual thinking, which can be found both on the Web and in presentations all over the world.
VP Experience Design, Critical Mass
David Armano is both an active practitioner and thought leader in the worlds of experience design and digital marketing. Author of the popular Logic + Emotion blog, he has been invited to speak at events hosted by organizations such as Google, Microsoft, O'Reilly and Ad Age. David currently works for Critical Mass, a veteran digital agency focused on the creation of extraordinary experiences. He also writes industry perspectives for Ad Age, BusinessWeek and is best known for his distinct brand of visual thinking, which can be found both on the Web and in presentations all over the world.
Sven Markschläger
Jägermeister, International Head of Digital Marketing
After his studies of media informatics, Sven Markschläger started working at a well known German brewery in the department for innovative brands. During his activities he was responsible for the digital brand management of domestic brands and drove external and internal projects. Since spring 2007 he started working at the Mast Jägermeister Incorporated Company in Wolfenbüttel. Since then he is in charge of the department Digital Marketing and cares for all national and international digital measures for the company. Considering the digital approach to the consumers, Jägermeister doesn't pursue a global strategy, but carries out an exceedingly effective local niche policy in over 80 countries. This offers various possibilities in regard of the digital universe.
In the long run the Mast Jägermeister Incorporated Company intends to establish the brand in each market and is not only subject to the sales-figures like a lot of other company's brands are.
Jägermeister, International Head of Digital Marketing
After his studies of media informatics, Sven Markschläger started working at a well known German brewery in the department for innovative brands. During his activities he was responsible for the digital brand management of domestic brands and drove external and internal projects. Since spring 2007 he started working at the Mast Jägermeister Incorporated Company in Wolfenbüttel. Since then he is in charge of the department Digital Marketing and cares for all national and international digital measures for the company. Considering the digital approach to the consumers, Jägermeister doesn't pursue a global strategy, but carries out an exceedingly effective local niche policy in over 80 countries. This offers various possibilities in regard of the digital universe.
In the long run the Mast Jägermeister Incorporated Company intends to establish the brand in each market and is not only subject to the sales-figures like a lot of other company's brands are.
Jackie Danicki
Qik.com, Marketing Director
Jackie Danicki joined Qik as marketing director with more than a decade of experience in online communication and emerging internet technologies in both Europe and the US. Jackie was one of the world's first recognized leaders in the area of blogging for business and non-profits, starting with the London-based Big Blog Company in early 2004. Later the head of marketing for Europe's largest search engine marketing agency, Latitude, Jackie's work has been singled out for praise by British Vogue, the New York Times, Allure, the Sunday Telegraph (London), the Sunday Times (London), Women's Wear Daily, and many others. She is a frequent presenter at events in the US and Europe.
Qik.com, Marketing Director
Jackie Danicki joined Qik as marketing director with more than a decade of experience in online communication and emerging internet technologies in both Europe and the US. Jackie was one of the world's first recognized leaders in the area of blogging for business and non-profits, starting with the London-based Big Blog Company in early 2004. Later the head of marketing for Europe's largest search engine marketing agency, Latitude, Jackie's work has been singled out for praise by British Vogue, the New York Times, Allure, the Sunday Telegraph (London), the Sunday Times (London), Women's Wear Daily, and many others. She is a frequent presenter at events in the US and Europe.
Nicolas Beauchesne
YouTube & Display Leader, Google France
Nicolas Beauchesne, 34, an ESCP graduate (Ecole Supérieure de Commerce de Paris), has been devoting his career to the Media industry since 1997. After three years in TV production at TF1, Coyote Productions and Canal+, he joined CanalSatellite's Interactive Programs Business Development group in 2000. At the end of 2002, he joined Vivendi-Universal Net to launch the French division of MP3.com. He spent 6 years total in the Vivendi Group. Following a successful endeavor as Deputy General Manager of a leading digital photo processing start up in France, he joined Google France in August 2005 as the Leader of the Media & Entertainment Industry. He looked after the Media & Entertainment Google business growth on both France and Pan European levels from 2005 to end of 2007. From January 2008 on, Nicolas has been involved in refining the "engaging" Google & YouTube value proposition for the benefit of users and brands. He is currently leading the Google efforts regarding YouTube and Display businesses in France.
YouTube & Display Leader, Google France
Nicolas Beauchesne, 34, an ESCP graduate (Ecole Supérieure de Commerce de Paris), has been devoting his career to the Media industry since 1997. After three years in TV production at TF1, Coyote Productions and Canal+, he joined CanalSatellite's Interactive Programs Business Development group in 2000. At the end of 2002, he joined Vivendi-Universal Net to launch the French division of MP3.com. He spent 6 years total in the Vivendi Group. Following a successful endeavor as Deputy General Manager of a leading digital photo processing start up in France, he joined Google France in August 2005 as the Leader of the Media & Entertainment Industry. He looked after the Media & Entertainment Google business growth on both France and Pan European levels from 2005 to end of 2007. From January 2008 on, Nicolas has been involved in refining the "engaging" Google & YouTube value proposition for the benefit of users and brands. He is currently leading the Google efforts regarding YouTube and Display businesses in France.
Michael Seibel
Co-Founder and Chief Executive Officer, Justin.tv
Michael Seibel is the CEO of Justin.tv, which he co-founded along with Justin Kan, Emmett Shear, and Kyle Vogt in 2006. Justin.tv is the destination site for broadcasting and watching live video online while chatting with friends. Michael is responsible for strategy, opperations, business development, investor relations, and community support. As a rapidly growing desintation site, Justin.tv has more than 350,000 registered users and over 6 million monthly unique visitors. Michael graduated from Yale University in 2005 where he studied political science and American government.
Co-Founder and Chief Executive Officer, Justin.tv
Michael Seibel is the CEO of Justin.tv, which he co-founded along with Justin Kan, Emmett Shear, and Kyle Vogt in 2006. Justin.tv is the destination site for broadcasting and watching live video online while chatting with friends. Michael is responsible for strategy, opperations, business development, investor relations, and community support. As a rapidly growing desintation site, Justin.tv has more than 350,000 registered users and over 6 million monthly unique visitors. Michael graduated from Yale University in 2005 where he studied political science and American government.
Mary Beth Kemp
Forrester, Principal Analyst
Mary Beth contributes to Forrester's research offerings for Marketing Leaders. She lends a global point of view on the challenges facing marketers: increasingly fragmented media, the pervasiveness of new technologies, changing consumer behavior, and the growing accountability of marketing. Her current research touches marketing strategy; integrated and ubiquitous marketing; and the changes required of advertising and of agencies. Mary Beth is based in Paris.
Before joining Forrester, Mary Beth spent over 20 years as an international marketer, advising and coaching blue-chip brands and organizations. She has worked on both the client and agency side. Mary Beth was CRM director at Dassault Systèmes, designing and championing its customer-centric business strategy. She also chalked up 10 years in the Ogilvy network, in Paris and New York. There, she developed interactive and relationship marketing strategies with Nestlé, Unilever, IBM, and Air France. She began her career in direct marketing, working with clients American Express and AT&T.
Forrester, Principal Analyst
Mary Beth contributes to Forrester's research offerings for Marketing Leaders. She lends a global point of view on the challenges facing marketers: increasingly fragmented media, the pervasiveness of new technologies, changing consumer behavior, and the growing accountability of marketing. Her current research touches marketing strategy; integrated and ubiquitous marketing; and the changes required of advertising and of agencies. Mary Beth is based in Paris.
Before joining Forrester, Mary Beth spent over 20 years as an international marketer, advising and coaching blue-chip brands and organizations. She has worked on both the client and agency side. Mary Beth was CRM director at Dassault Systèmes, designing and championing its customer-centric business strategy. She also chalked up 10 years in the Ogilvy network, in Paris and New York. There, she developed interactive and relationship marketing strategies with Nestlé, Unilever, IBM, and Air France. She began her career in direct marketing, working with clients American Express and AT&T.
Stefan Lechere
Netvibes, Vice President European Business Development
Stefan Lechere is in charge of alliances, partnerships and new relationships with major online and offline players in EMEA. Netvibes is a leading personalization service and widget platform that pioneered the personalized homepage as alternative to traditional web portals. Netvibes lets individuals assemble all in one place their favorite widgets, websites, blogs, email accounts, social networks, search engines, instant messengers, photos, videos, podcasts, and everything else they enjoy on the Web. Today, netvibes is a global community of users who are taking control of their digital lives by personalizing their web experience. Users have created more than 50 million personal pages in more than 76 languages and 200 countries. Netvibes (http://www.netvibes.com) has offices in Paris, London and San Francisco.
Netvibes, Vice President European Business Development
Stefan Lechere is in charge of alliances, partnerships and new relationships with major online and offline players in EMEA. Netvibes is a leading personalization service and widget platform that pioneered the personalized homepage as alternative to traditional web portals. Netvibes lets individuals assemble all in one place their favorite widgets, websites, blogs, email accounts, social networks, search engines, instant messengers, photos, videos, podcasts, and everything else they enjoy on the Web. Today, netvibes is a global community of users who are taking control of their digital lives by personalizing their web experience. Users have created more than 50 million personal pages in more than 76 languages and 200 countries. Netvibes (http://www.netvibes.com) has offices in Paris, London and San Francisco.
Robert Eas
Professor Kingston Business School London
Robert East is professor of consumer behaviour in the marketing department of Kingston Business School, London. He trained as a social psychologist and is a postgraduate of London Business School. His extensive research on consumer loyalty and word-of-mouth patterns suggests that academics and practitioners often make assumptions which are not true. His most recent published work is on the relative impact on brand purchase of positive and negative word of mouth; he finds that, usually, positive has more impact than negative – and he can explain why and draw applications for business. This work covers many categories and uses data from many countries. Currently (and not yet published) he is working on Reichheld's Net Promoter Score to see how much positive and negative word of mouth is produced by promoters and detractors. Robert East is the lead author of an evidence-based textbook: Consumer Behaviour (2008) London: Sage.
Professor Kingston Business School London
Robert East is professor of consumer behaviour in the marketing department of Kingston Business School, London. He trained as a social psychologist and is a postgraduate of London Business School. His extensive research on consumer loyalty and word-of-mouth patterns suggests that academics and practitioners often make assumptions which are not true. His most recent published work is on the relative impact on brand purchase of positive and negative word of mouth; he finds that, usually, positive has more impact than negative – and he can explain why and draw applications for business. This work covers many categories and uses data from many countries. Currently (and not yet published) he is working on Reichheld's Net Promoter Score to see how much positive and negative word of mouth is produced by promoters and detractors. Robert East is the lead author of an evidence-based textbook: Consumer Behaviour (2008) London: Sage.
Yann Mauchamp
CEO Mutual Benefits and Director France Amiando
Internet entrepreneur & strategic advisor for high-growth companies, Yann is working closely with innovative leaders of tomorrow (internet, media, investors). Yann is the CEO of Mutual Benefits, a business advisory network, managing the french operations of www.b-to-v.com (pan-european business angel network). Yann is also Director France, Amiando and Partner France, Blacksocks, "The Sockscription Company". Executive Director of the Web & Communities Summit (European TechTour Association) in 2007, Yann operated the french branch of XING/openBC during 3 years and started FON operations in France. He previously managed operations such as Club-Internet (ISP sold to T-Online), Studio Grolier (web agency) and NewsAlert/Inlumen (CMS sold to DowJones). He's been lucky to manage start-ups in several countries US, UK, China, Taiwan, Hong-Kong & Singapore. Currently located in Paris, France with his family, Yann holds a Master of International Affairs Management and practices Yoga.
CEO Mutual Benefits and Director France Amiando
Internet entrepreneur & strategic advisor for high-growth companies, Yann is working closely with innovative leaders of tomorrow (internet, media, investors). Yann is the CEO of Mutual Benefits, a business advisory network, managing the french operations of www.b-to-v.com (pan-european business angel network). Yann is also Director France, Amiando and Partner France, Blacksocks, "The Sockscription Company". Executive Director of the Web & Communities Summit (European TechTour Association) in 2007, Yann operated the french branch of XING/openBC during 3 years and started FON operations in France. He previously managed operations such as Club-Internet (ISP sold to T-Online), Studio Grolier (web agency) and NewsAlert/Inlumen (CMS sold to DowJones). He's been lucky to manage start-ups in several countries US, UK, China, Taiwan, Hong-Kong & Singapore. Currently located in Paris, France with his family, Yann holds a Master of International Affairs Management and practices Yoga.
Frederic Bellier
DailyMotion, Senior Vice President
Mission confiée par les investisseurs : Développement d'une équipe dédiée à la création d'une offre media contenu & publicitaires : Sales, OPS, Traffic, Marketing, Projet e-business. Equipe lancée le 02 Juillet 2007. Responsabilité des revenus en France et à l'international. Développement des marché US, UK & CAN, LATAM, Europe du Sud. Equipe à Paris, Londres, New-York, Barcelone, Berlin.
DailyMotion, Senior Vice President
Mission confiée par les investisseurs : Développement d'une équipe dédiée à la création d'une offre media contenu & publicitaires : Sales, OPS, Traffic, Marketing, Projet e-business. Equipe lancée le 02 Juillet 2007. Responsabilité des revenus en France et à l'international. Développement des marché US, UK & CAN, LATAM, Europe du Sud. Equipe à Paris, Londres, New-York, Barcelone, Berlin.
Wolfgang Lünenbürger-Reidenbach
Edelman, Head of Social Media Europe
Wolfgang Lünenbürger-Reidenbach joined Edelman Hamburg in August 2006 as Director Online Conversations. In November 2007 he was promoted to oversee Edelman Europe’s online practice. He has special expertise in monitoring online communities and acting in the new so-called "web 2.0" environment – and has several years of experience in both of these areas as well as in building online programs and leading online development. When Wolfgang started his own blog Haltungsturnen (http://haltungsturnen.de) in early 2003, he was one of the first German PR professionals to blog. To date his blog is well-known and of some influence in Germany’s blogosphere and uses all social media applications. His experience with consulting companies and organizations in how to deal with bloggers goes back to 2004. In the past few years he has written many essays about blogs, web 2.0 and communication. Wolfgang often holds seminars about these issues with journalists and PR-professionals and is much in demand as a speaker or moderator. He was in charge of several local and international social media projects, e.g. corporate blogs (Daimler AG), social networks (Dove), or online relations. Wolfgang graduated with a degree in Theology and worked as a journalist and radio DJ for several years, before he founded a professional journal, where he was editor-in-chief. For six years, he was Business Development Manager for the German wire service News Aktuell and evolved its strategy for "web 2.0". Recently he led the sales department of German media monitoring service Ausschnitt Medienbeobachtung.
Edelman, Head of Social Media Europe
Wolfgang Lünenbürger-Reidenbach joined Edelman Hamburg in August 2006 as Director Online Conversations. In November 2007 he was promoted to oversee Edelman Europe’s online practice. He has special expertise in monitoring online communities and acting in the new so-called "web 2.0" environment – and has several years of experience in both of these areas as well as in building online programs and leading online development. When Wolfgang started his own blog Haltungsturnen (http://haltungsturnen.de) in early 2003, he was one of the first German PR professionals to blog. To date his blog is well-known and of some influence in Germany’s blogosphere and uses all social media applications. His experience with consulting companies and organizations in how to deal with bloggers goes back to 2004. In the past few years he has written many essays about blogs, web 2.0 and communication. Wolfgang often holds seminars about these issues with journalists and PR-professionals and is much in demand as a speaker or moderator. He was in charge of several local and international social media projects, e.g. corporate blogs (Daimler AG), social networks (Dove), or online relations. Wolfgang graduated with a degree in Theology and worked as a journalist and radio DJ for several years, before he founded a professional journal, where he was editor-in-chief. For six years, he was Business Development Manager for the German wire service News Aktuell and evolved its strategy for "web 2.0". Recently he led the sales department of German media monitoring service Ausschnitt Medienbeobachtung.
Tony Pham
Slide.com, Lead Producer
As the Slide community advocate, Tony makes sure that the users' voices are heard as Slide develops its popular features and applications -- like Slideshow, FunWall, SuperPoke! and Top Friends -- that reach nearly 200 million people every single month. Tony is responsible for leading creative/product marketing and managing artist relations with celebrity Slide users, including movie stars, politicians and musicians who use Slide to market and distribute their albums and videos across multiple social networks. Tony graduated from Grinnell College and is also a Fulbright Scholar.
Slide.com, Lead Producer
As the Slide community advocate, Tony makes sure that the users' voices are heard as Slide develops its popular features and applications -- like Slideshow, FunWall, SuperPoke! and Top Friends -- that reach nearly 200 million people every single month. Tony is responsible for leading creative/product marketing and managing artist relations with celebrity Slide users, including movie stars, politicians and musicians who use Slide to market and distribute their albums and videos across multiple social networks. Tony graduated from Grinnell College and is also a Fulbright Scholar.
Xavier des Horts
Nokia, Press and Marketing Executive
Graduated from ISG Paris, Xavier des Horts has started his professional life in different communications agencies, managing events or multimedia projects, after a military service at the SIRPA – French Army Communication service. In 1988, Alcatel Mobile Communications called him to manage multimedia sales tools and Alcatel participation to many Telecom exhibitions. In 2000, Nokia offered him to manage Marketing and Press Relations for Nokia Networks. Following 2004 Nokia's reorganization, a communications platform was created and led by Xavier des Horts to manage the communications for all Nokia activities: devices, software and services. This central organization inside Nokia France manages Press Relations, External relations with authorities, lobbying, Buzz, WOM, actions of Corporate Social Responsibility.
Nokia, Press and Marketing Executive
Graduated from ISG Paris, Xavier des Horts has started his professional life in different communications agencies, managing events or multimedia projects, after a military service at the SIRPA – French Army Communication service. In 1988, Alcatel Mobile Communications called him to manage multimedia sales tools and Alcatel participation to many Telecom exhibitions. In 2000, Nokia offered him to manage Marketing and Press Relations for Nokia Networks. Following 2004 Nokia's reorganization, a communications platform was created and led by Xavier des Horts to manage the communications for all Nokia activities: devices, software and services. This central organization inside Nokia France manages Press Relations, External relations with authorities, lobbying, Buzz, WOM, actions of Corporate Social Responsibility.
Barney Pell
CTO Powerset
Barney Pell, Ph.D. For over 15 years Barney Pell (Ph.D. Computer science, Cambridge University 1993) has pursued groundbreaking technical and commercial innovation in A.I. and Natural Language understanding at research institutions including NASA, SRI, Stanford University and Cambridge University. In startup companies, Dr. Pell was Chief Strategist and VP of Business Development at StockMaster.com (acquired by Red Herring in March, 2000) and later had the same role at Whizbang! Labs. Just prior to Powerset, Pell was an Entrepreneur in Residence at Mayfield, one of the top VC firms in Silicon Valley.
CTO Powerset
Barney Pell, Ph.D. For over 15 years Barney Pell (Ph.D. Computer science, Cambridge University 1993) has pursued groundbreaking technical and commercial innovation in A.I. and Natural Language understanding at research institutions including NASA, SRI, Stanford University and Cambridge University. In startup companies, Dr. Pell was Chief Strategist and VP of Business Development at StockMaster.com (acquired by Red Herring in March, 2000) and later had the same role at Whizbang! Labs. Just prior to Powerset, Pell was an Entrepreneur in Residence at Mayfield, one of the top VC firms in Silicon Valley.
Dave Balter
BzzAgent, President and Chief Executive Officer
A pioneer in the brave new word-of-mouth marketing world, in late 2001 Dave brought humankind (and any aliens secretly inhabiting the place) BzzAgent. It was the first company to provide diligence around the concept of word-of-mouth marketing. BzzAgent's process and platform – the BzzEngine – was created to help companies harness the power of their own consumers. It's become a leading WOM marketing and research firm that utilizes a network of over 90,000 volunteer brand evangelists. BzzAgent's clients include IBM, Lee Jeans, Anheuser Busch and Kraft Foods. Dave was voted a promotional marketing "top 40 under 40" in 2001 by A.S.I. He holds a degree in Psychology from Skidmore College, which just means he knows what you're thinking. Or thinks you think he thinks he does...
BzzAgent, President and Chief Executive Officer
A pioneer in the brave new word-of-mouth marketing world, in late 2001 Dave brought humankind (and any aliens secretly inhabiting the place) BzzAgent. It was the first company to provide diligence around the concept of word-of-mouth marketing. BzzAgent's process and platform – the BzzEngine – was created to help companies harness the power of their own consumers. It's become a leading WOM marketing and research firm that utilizes a network of over 90,000 volunteer brand evangelists. BzzAgent's clients include IBM, Lee Jeans, Anheuser Busch and Kraft Foods. Dave was voted a promotional marketing "top 40 under 40" in 2001 by A.S.I. He holds a degree in Psychology from Skidmore College, which just means he knows what you're thinking. Or thinks you think he thinks he does...
Sven Dörrenbächer
DaimlerChrysler AG, Marketing & Communication
It's a fact. WOM is highjacking one of mass media's largest domains. But what if you're not interested in reaching the masses. What if your sights are set squarely on the deep-pocketed, ever-so discerning, platinum keyboarded, silver spoon-birthed Surfer? Just how does one WOM the select few? Sven has certainly navigated this yellow-brick road. He's responsible for planning, designing and implementing integrated communication measures for the web sites of Mercedes Benz and the incomparably grand Maybach. Sven is also the man behind the innovative Internet presence of several internationally relevant "digital" products and brands, including the "Mercedes Mixed Tape" free downloads and the "Mercedes Text Tracks" audio books. As well, he's headed internationally lauded Internet projects such as the adventure game "Become a Men in Black agent!", the online Christmas game "Wunschwald" and the first interactive film "7 Years Later".
DaimlerChrysler AG, Marketing & Communication
It's a fact. WOM is highjacking one of mass media's largest domains. But what if you're not interested in reaching the masses. What if your sights are set squarely on the deep-pocketed, ever-so discerning, platinum keyboarded, silver spoon-birthed Surfer? Just how does one WOM the select few? Sven has certainly navigated this yellow-brick road. He's responsible for planning, designing and implementing integrated communication measures for the web sites of Mercedes Benz and the incomparably grand Maybach. Sven is also the man behind the innovative Internet presence of several internationally relevant "digital" products and brands, including the "Mercedes Mixed Tape" free downloads and the "Mercedes Text Tracks" audio books. As well, he's headed internationally lauded Internet projects such as the adventure game "Become a Men in Black agent!", the online Christmas game "Wunschwald" and the first interactive film "7 Years Later".
Nils Andres
Brand Science Institute, CEO
Morphing the research world with that of academia creates something of a feral two-headed ogre. But rather than being a modern day Argonaut trying to slay his monster, Nils nurtures his kicking-and-screaming two-headed beast. His work on both sides of the research and academic spheres seeks to bring innovation and novel thinking to brand management approaches and to find new sales areas and functional direction for multinational brands. These brands encompass Fortune 100 companies in various industries, ranging from consumer goods to health care services. And the mission is always clear. It is to make brands and products more desirable. Nils is Associate Editor for practicing marketers of the Association of Consumer Research and is a Committee Member of INFORMS, the international scientific society. Nils and his team also launched Mobpster. This scientific experiment is the first mobile-to-internet/blog/ consumergroup-blog. He received a PhD in Marketing and in Psychology from the University of Hamburg.
Brand Science Institute, CEO
Morphing the research world with that of academia creates something of a feral two-headed ogre. But rather than being a modern day Argonaut trying to slay his monster, Nils nurtures his kicking-and-screaming two-headed beast. His work on both sides of the research and academic spheres seeks to bring innovation and novel thinking to brand management approaches and to find new sales areas and functional direction for multinational brands. These brands encompass Fortune 100 companies in various industries, ranging from consumer goods to health care services. And the mission is always clear. It is to make brands and products more desirable. Nils is Associate Editor for practicing marketers of the Association of Consumer Research and is a Committee Member of INFORMS, the international scientific society. Nils and his team also launched Mobpster. This scientific experiment is the first mobile-to-internet/blog/ consumergroup-blog. He received a PhD in Marketing and in Psychology from the University of Hamburg.
Cédric Giorgi
Goojet, Marketing Executive
A double background in Engineering and Marketing has made Cédric passionate about the Web. He successfully launched Vente-du-diable.com and played a lead role in several other marketing projects as a freelance consultant. He has a passion for international business and inter-cultural approaches, especially when it comes to French-German collaborations, since he has lived in Germany for 2 years. He is currently Marketing Manager at Goojet, a young French start-up specialized in the mobile web. The company is based in Toulouse and Paris and employs 20 people. Goojet was launched in December 2007 and received the award for the most promising start-up at LeWeb3. It is currently in private beta and is scheduled for public launch in May 2008. In parallel to Goojet, Cédric is blogging on www.cedricgiorgi.com about the Web, mobile and marketing trends and acts as a new-media evangelist. He also participates in several international conferences and teaches classes at French Engineering and Business schools about the new trends of the Web, Mobile and Marketing. Cédric holds an Engineering Degree in Computer Science from the INSA and a Specialised Master Degree in Marketing and Communication from the ESC Toulouse Business school.
Goojet, Marketing Executive
A double background in Engineering and Marketing has made Cédric passionate about the Web. He successfully launched Vente-du-diable.com and played a lead role in several other marketing projects as a freelance consultant. He has a passion for international business and inter-cultural approaches, especially when it comes to French-German collaborations, since he has lived in Germany for 2 years. He is currently Marketing Manager at Goojet, a young French start-up specialized in the mobile web. The company is based in Toulouse and Paris and employs 20 people. Goojet was launched in December 2007 and received the award for the most promising start-up at LeWeb3. It is currently in private beta and is scheduled for public launch in May 2008. In parallel to Goojet, Cédric is blogging on www.cedricgiorgi.com about the Web, mobile and marketing trends and acts as a new-media evangelist. He also participates in several international conferences and teaches classes at French Engineering and Business schools about the new trends of the Web, Mobile and Marketing. Cédric holds an Engineering Degree in Computer Science from the INSA and a Specialised Master Degree in Marketing and Communication from the ESC Toulouse Business school.
Greg Skibiski
Maó Networks, CEO and founder.
In 1996, Greg joined BackWeb Technologies (NASD: BWEB), a mobile infrastructure software company, as one of the first employees and spent seven years working between the US, Germany and Israel, most recently as a member of the Executive Board and Principal Architect of the Business Development group in charge of IBM, Microsoft and SAP. Previously, he was the Director of Business Development in charge of BackWeb's relationship with SAP, the company's largest source of revenue. Greg also acted as the Principal Architect for SAP integrations, responsible for creating software solutions and leading the development teams that brought them to realization. Greg has co-organized the Drobny Global Hedge Fund Conference for several years, been a frequent speaker at SAP's SAPPHIRE conferences in Europe and the US, and managed sales, partnership and implementation projects in 25 countries. He holds a MBA from HEC Paris and a BS in Civil Engineering from Bucknell University.
Maó Networks, CEO and founder.
In 1996, Greg joined BackWeb Technologies (NASD: BWEB), a mobile infrastructure software company, as one of the first employees and spent seven years working between the US, Germany and Israel, most recently as a member of the Executive Board and Principal Architect of the Business Development group in charge of IBM, Microsoft and SAP. Previously, he was the Director of Business Development in charge of BackWeb's relationship with SAP, the company's largest source of revenue. Greg also acted as the Principal Architect for SAP integrations, responsible for creating software solutions and leading the development teams that brought them to realization. Greg has co-organized the Drobny Global Hedge Fund Conference for several years, been a frequent speaker at SAP's SAPPHIRE conferences in Europe and the US, and managed sales, partnership and implementation projects in 25 countries. He holds a MBA from HEC Paris and a BS in Civil Engineering from Bucknell University.
Dr. Evil
Hatebook.org, Chief Villain
Born in Belgium and leader of an evil organization Dr. Evil is heading towards world domination from his secret lair in Paris. Beside his greatest desires is to have "frickin' sharks with frickin' laser beams attached to their frickin' heads he is heading towards social-networking to make billions instead of trillions. Funded by Virtucon, Starbucks and the Hollywood Talent Agency he launched hatebook.org to make people happy in a time of social-networking and social welfare.
Hatebook.org, Chief Villain
Born in Belgium and leader of an evil organization Dr. Evil is heading towards world domination from his secret lair in Paris. Beside his greatest desires is to have "frickin' sharks with frickin' laser beams attached to their frickin' heads he is heading towards social-networking to make billions instead of trillions. Funded by Virtucon, Starbucks and the Hollywood Talent Agency he launched hatebook.org to make people happy in a time of social-networking and social welfare.
Suresh Sood
University of Technology Sydney, Researcher
Caught a case of digital diphtheria? Feeling a bit like Fred Flintstone? Synaptic overload? If one more person talks about the "latest" tech buzz are you going to look for a big fat analog rock and hide under it? Well, Suresh brings a wealth of both industry and academic knowledge that helps audiences and clients understand how leading edge research and initiatives can be applied creatively to solve today's problems. As the Chief Information Architect of Golden Mean, he focuses on the semantics of information to help global clients utilize the structured as well as unstructured information available to revolutionize business practice. He's been a key instigator leading the embracement of digital technologies in curriculum development since 1995. His work has included the handling of insider trading information, operational risk and sophisticated competitive intelligence systems. As a Senior Vice President with Reuters, he developed new business opportunities for advanced technologies across Asia, including China and India.
University of Technology Sydney, Researcher
Caught a case of digital diphtheria? Feeling a bit like Fred Flintstone? Synaptic overload? If one more person talks about the "latest" tech buzz are you going to look for a big fat analog rock and hide under it? Well, Suresh brings a wealth of both industry and academic knowledge that helps audiences and clients understand how leading edge research and initiatives can be applied creatively to solve today's problems. As the Chief Information Architect of Golden Mean, he focuses on the semantics of information to help global clients utilize the structured as well as unstructured information available to revolutionize business practice. He's been a key instigator leading the embracement of digital technologies in curriculum development since 1995. His work has included the handling of insider trading information, operational risk and sophisticated competitive intelligence systems. As a Senior Vice President with Reuters, he developed new business opportunities for advanced technologies across Asia, including China and India.
Tommy Ahlers
CEO ZYB
Tommy Ahlers founded ZYB in 2005. ZYB (zyb.com) is leading the innovation around the mobile phone book. It started with backup and online management of mobile data and has evolved into the ZYB Phonebook connecting real friends stored on the mobile to social communities, photos, location etc. As CEO of ZYB, Tommy brings more than six years experience in strategy and management – partly from the mobile industry. He was previously with McKinsey & Co for more than four years, where he served as an engagement manager working with mobile operators to shape their strategies. In addition to ZYB, he also founded another start-up which provided a global SMS-service to mobile users. Tommy holds a master degree in law from the University of Copenhagen.
CEO ZYB
Tommy Ahlers founded ZYB in 2005. ZYB (zyb.com) is leading the innovation around the mobile phone book. It started with backup and online management of mobile data and has evolved into the ZYB Phonebook connecting real friends stored on the mobile to social communities, photos, location etc. As CEO of ZYB, Tommy brings more than six years experience in strategy and management – partly from the mobile industry. He was previously with McKinsey & Co for more than four years, where he served as an engagement manager working with mobile operators to shape their strategies. In addition to ZYB, he also founded another start-up which provided a global SMS-service to mobile users. Tommy holds a master degree in law from the University of Copenhagen.
Peeter Verlegh
Professor Marketing, Erasmus University
Dr. Peeter Verlegh is Associate Professor of Marketing at RSM Erasmus University in Rotterdam, The Netherlands, where he teaches Consumer Behavior in the MBA and MScBA programs. His research has primarily focused on word-of-mouth and other forms of persuasive communication. His research uses surveys and experiments to study the questions of how and when consumers talk about products, how marketers can stimulate this, and how word of mouth affects consumers. His work has been published among others in International Journal of Research in Marketing, Journal of Business Research, Journal of International Business Studies, Marketing Letters, and the British Journal of Management. He has guest-lectured in Consumer behavior at Copenhagen Business School, ESADE (Barcelona) and Prague University of Economics, and was a visiting scholar at University of Colorado – Boulder.
Professor Marketing, Erasmus University
Dr. Peeter Verlegh is Associate Professor of Marketing at RSM Erasmus University in Rotterdam, The Netherlands, where he teaches Consumer Behavior in the MBA and MScBA programs. His research has primarily focused on word-of-mouth and other forms of persuasive communication. His research uses surveys and experiments to study the questions of how and when consumers talk about products, how marketers can stimulate this, and how word of mouth affects consumers. His work has been published among others in International Journal of Research in Marketing, Journal of Business Research, Journal of International Business Studies, Marketing Letters, and the British Journal of Management. He has guest-lectured in Consumer behavior at Copenhagen Business School, ESADE (Barcelona) and Prague University of Economics, and was a visiting scholar at University of Colorado – Boulder.
Laurent Florès
CEO Crmmetrix
Laurent Florès, PhD is the original founer of crmmetrix a customer-listening company that builds relationships and drives innovation. Crmmetrix serves Fortune 1,000 clients globally from its NY, Cincinnati, Paris, & Singapore based offices. Laurent is currently an Associate Professor of Marketing at Université of Paris II.
Laurent speaks and publishes regularly in both professional and academic conferences and journals ranging on the topic of innovation, social media, and "marketing 2.0" at large and appears regularly in the international press (NY Times, International Herald Tribune, Les Echos, La Tribune, etc.).
He currenty seats on the Esomar & Adetem boards and was on the first elected board of directors of WOMMA, the Word of Mouth Marketing Association in the US.
CEO Crmmetrix
Laurent Florès, PhD is the original founer of crmmetrix a customer-listening company that builds relationships and drives innovation. Crmmetrix serves Fortune 1,000 clients globally from its NY, Cincinnati, Paris, & Singapore based offices. Laurent is currently an Associate Professor of Marketing at Université of Paris II.
Laurent speaks and publishes regularly in both professional and academic conferences and journals ranging on the topic of innovation, social media, and "marketing 2.0" at large and appears regularly in the international press (NY Times, International Herald Tribune, Les Echos, La Tribune, etc.).
He currenty seats on the Esomar & Adetem boards and was on the first elected board of directors of WOMMA, the Word of Mouth Marketing Association in the US.
John Bigay
Bzzagent, Vice President
John Bigay is VP Marketing at BzzAgent, the international word-of-mouth media network that helps companies to organize and manage honest, real-world conversations among everyday consumers. BzzAgent's innovative process, platform and programs enable the acceleration and measurement of word of mouth as a marketing medium.
John Bigay has 17 years of experience in the media and entertainment industries, with more than 7 years in digital and non-traditional media. Before joining BzzAgent, he was the vice president of marketing for Gannett's Captivate Network where he directed the media company's marketing and on-air programming efforts. Bigay previously held various marketing positions with PRI's Public Interactive, Atmosphere Entertainment, Universal Music and MCA Records.
Bzzagent, Vice President
John Bigay is VP Marketing at BzzAgent, the international word-of-mouth media network that helps companies to organize and manage honest, real-world conversations among everyday consumers. BzzAgent's innovative process, platform and programs enable the acceleration and measurement of word of mouth as a marketing medium.
John Bigay has 17 years of experience in the media and entertainment industries, with more than 7 years in digital and non-traditional media. Before joining BzzAgent, he was the vice president of marketing for Gannett's Captivate Network where he directed the media company's marketing and on-air programming efforts. Bigay previously held various marketing positions with PRI's Public Interactive, Atmosphere Entertainment, Universal Music and MCA Records.
Guillaume Weill
Crmmetrix, Co-Founder
Guillaume Weill is the co-founder and CEO of crmmetrix, a customer listening company that builds relationships and drive innovation. Crmmetrix serves Fortune 1000 clients on a global basis from its New-York, Cincinnati, Paris and Singapore offices. Over the past 6 years, crmmetrix focus has been to help major companies to understand how to leverage the internet to better interact with consumers to drive revenue and profit. Guillaume has been working in the market research industry for the past 19 years, working with major clients in packages goods, technology, luxury goods, and services to consumers. Guillaume holds an MBA in marketing science from IAE, Grenoble, and a master degree in economics from Université Louis Pasteur, Strasbourg.
Crmmetrix, Co-Founder
Guillaume Weill is the co-founder and CEO of crmmetrix, a customer listening company that builds relationships and drive innovation. Crmmetrix serves Fortune 1000 clients on a global basis from its New-York, Cincinnati, Paris and Singapore offices. Over the past 6 years, crmmetrix focus has been to help major companies to understand how to leverage the internet to better interact with consumers to drive revenue and profit. Guillaume has been working in the market research industry for the past 19 years, working with major clients in packages goods, technology, luxury goods, and services to consumers. Guillaume holds an MBA in marketing science from IAE, Grenoble, and a master degree in economics from Université Louis Pasteur, Strasbourg.
Oliver Creiche
Sixapart, Vice President
As the General Manager of EMEA, Olivier Creiche is responsible for business operations in Europe, the Middle East, and Africa. Olivier has rich experience in sales and marketing at such companies as Danone, Pepsico, BBDO and DDB. He cofounded two companies, one of which was Ublog, a French blogging service acquired by Six Apart in 2004. Olivier joined Six Apart as the Business Development Manager for EMEA in 2004 and recently stepped up to the General Manager position. He received his Bachelor of Business Administration at the University of South Dakota and is a graduate of the Institut dEtudes Politiques de Paris.
Sixapart, Vice President
As the General Manager of EMEA, Olivier Creiche is responsible for business operations in Europe, the Middle East, and Africa. Olivier has rich experience in sales and marketing at such companies as Danone, Pepsico, BBDO and DDB. He cofounded two companies, one of which was Ublog, a French blogging service acquired by Six Apart in 2004. Olivier joined Six Apart as the Business Development Manager for EMEA in 2004 and recently stepped up to the General Manager position. He received his Bachelor of Business Administration at the University of South Dakota and is a graduate of the Institut dEtudes Politiques de Paris.
Dawn Bebé
CEO OSOyou.om
Dawn is the co-founder and MD of OSOYOU.com, the UK's first shopping and social networking site for women. Previously she was the launch director of the highly successful and multi-award winning UK Grazia. Dawn has 19 years in women's media and was the managing director of the Hachette EMAP women's portfolio which included variously Elle, Red, New Woman, Elle Deco, Top Sante and their associated web and catalogue businesses. Other career highlights include Dawn being invited into 10 Downing Street to advise Tony Blair's strategic communication unit on how to talk to women. Dawn created a 32 part TV series called TVFM aimed at the youth market. She is also an experienced journalist and won all the major UK industry awards for her editorship of New Woman magazine. She counts Kylie Minogue, Janet Jackson, Take That, amongst the celebrities she became nearly bored of interviewing.
CEO OSOyou.om
Dawn is the co-founder and MD of OSOYOU.com, the UK's first shopping and social networking site for women. Previously she was the launch director of the highly successful and multi-award winning UK Grazia. Dawn has 19 years in women's media and was the managing director of the Hachette EMAP women's portfolio which included variously Elle, Red, New Woman, Elle Deco, Top Sante and their associated web and catalogue businesses. Other career highlights include Dawn being invited into 10 Downing Street to advise Tony Blair's strategic communication unit on how to talk to women. Dawn created a 32 part TV series called TVFM aimed at the youth market. She is also an experienced journalist and won all the major UK industry awards for her editorship of New Woman magazine. She counts Kylie Minogue, Janet Jackson, Take That, amongst the celebrities she became nearly bored of interviewing.
Inus Hwang
Azoomma Marketing Lab, President
Stepford wives back off and clear the way. There is a whole new formidable breed of opinionated married women inhabiting the domestic digital landscape. And Inus knows all about their remarkable muscle. As president of Azoomma Marketing Lab, Korea's leading agency in buzz marketing, she manages a cyber community membered by 500,000 married women. Her group has worked wonders for CJ, a leading food manufacturer, employing tools such as KitchenForum, Value Sampling and GuerillaPaper. Equally impressive are the brand achievements realized for Daehan pulp's Bosomi diapers and Seoul Milk's milk, juice and yogurt products. Inus also has a radio program and is a committee member of Seoul City. She lectures frequently and was recently honored with an invitation to present to the Korean Ministry of Government Affairs and Home Affairs.
Azoomma Marketing Lab, President
Stepford wives back off and clear the way. There is a whole new formidable breed of opinionated married women inhabiting the domestic digital landscape. And Inus knows all about their remarkable muscle. As president of Azoomma Marketing Lab, Korea's leading agency in buzz marketing, she manages a cyber community membered by 500,000 married women. Her group has worked wonders for CJ, a leading food manufacturer, employing tools such as KitchenForum, Value Sampling and GuerillaPaper. Equally impressive are the brand achievements realized for Daehan pulp's Bosomi diapers and Seoul Milk's milk, juice and yogurt products. Inus also has a radio program and is a committee member of Seoul City. She lectures frequently and was recently honored with an invitation to present to the Korean Ministry of Government Affairs and Home Affairs.
Ignacio Mondine
DAEM INTERACTIVE Co-Founder
Ignacio holds a BSc in Mechanical Engineering Design by Worcester Polytechnic Institute and a MSc in Interaction Design by the Universitat Pompeu Fabra. Previous to founding DAEM he worked at Procter & Gamble.
His work at Daem has focused on research and development of the Augmented Reality interaction paradigm. Initialy applied to urban planning and architecture showrooms, Daem's technology had made it's way to the most ubiquitous of all computers: our mobile phones.
DAEM INTERACTIVE Co-Founder
Ignacio holds a BSc in Mechanical Engineering Design by Worcester Polytechnic Institute and a MSc in Interaction Design by the Universitat Pompeu Fabra. Previous to founding DAEM he worked at Procter & Gamble.
His work at Daem has focused on research and development of the Augmented Reality interaction paradigm. Initialy applied to urban planning and architecture showrooms, Daem's technology had made it's way to the most ubiquitous of all computers: our mobile phones.
Sven Rusticus
CEO, Icemedia
Icemedia is a leading and high-growth viral, buzz and word-of-mouth marketing company, headquartered in Amsterdam. Icemedia operates offices in eight European countries and Japan, where it develops marketing campaigns for companies like Vodafone, Microsoft, Adidas, Unilever, Bacardi, O'Neill Europe, Beiersdorf and l'Oreal. In 2007 Icemedia was ranked 3rd online marketing company in The Netherlands by Emerce, a leading eBusiness magazine.Sven holds an MBA from the Erasmus Rotterdam School of Management and previously worked as Strategy Consultant for Gemini Consulting. Sven contributed to the book Connected Marketing: The Viral, Buzz and Word of Mouth Revolution. Sven's subject is about 'Creating Brand Advocates'. He illustrates how brands such as Adidas, Axe, L'Oreal and O'Neill are turning prospects and brand adopters into word of mouth advocates.
CEO, Icemedia
Icemedia is a leading and high-growth viral, buzz and word-of-mouth marketing company, headquartered in Amsterdam. Icemedia operates offices in eight European countries and Japan, where it develops marketing campaigns for companies like Vodafone, Microsoft, Adidas, Unilever, Bacardi, O'Neill Europe, Beiersdorf and l'Oreal. In 2007 Icemedia was ranked 3rd online marketing company in The Netherlands by Emerce, a leading eBusiness magazine.Sven holds an MBA from the Erasmus Rotterdam School of Management and previously worked as Strategy Consultant for Gemini Consulting. Sven contributed to the book Connected Marketing: The Viral, Buzz and Word of Mouth Revolution. Sven's subject is about 'Creating Brand Advocates'. He illustrates how brands such as Adidas, Axe, L'Oreal and O'Neill are turning prospects and brand adopters into word of mouth advocates.
Alexander Macris/ Scott Foe
Themis Group & Nokia, Massive Gaming Gods
Fingers nimble? Mouth primed for Multi-Culti trash talking? Ready to get Medieval on the world? Then get your game on, gamers. You're up. Thanks to Alexander and Scott, the world is your playing field. Magna cum laude Harvard Law School graduate Alexander co-founded Themis Group in August 2001 and has served as its President & CEO since its inception. Prior to Themis, he was CEO of WarCry, which he led to become the game industry's second largest massively-multiplayer community network, before integrating it into Themis. As Producer of Sega's Pocket Kingdom, Scott helped to bring massively multiplayer online gameplay to a handheld device for the first time. He was also instrumental in creating Sega's (now Nokia's) SNAP network middleware technology and Nokia's N-Gage Arena global mobile community. He is an active member of the IGDA and holds a certification in Japanese from Kyoto Seika University in Kyoto, Japan.
Themis Group & Nokia, Massive Gaming Gods
Fingers nimble? Mouth primed for Multi-Culti trash talking? Ready to get Medieval on the world? Then get your game on, gamers. You're up. Thanks to Alexander and Scott, the world is your playing field. Magna cum laude Harvard Law School graduate Alexander co-founded Themis Group in August 2001 and has served as its President & CEO since its inception. Prior to Themis, he was CEO of WarCry, which he led to become the game industry's second largest massively-multiplayer community network, before integrating it into Themis. As Producer of Sega's Pocket Kingdom, Scott helped to bring massively multiplayer online gameplay to a handheld device for the first time. He was also instrumental in creating Sega's (now Nokia's) SNAP network middleware technology and Nokia's N-Gage Arena global mobile community. He is an active member of the IGDA and holds a certification in Japanese from Kyoto Seika University in Kyoto, Japan.
Fergus Hampton
Millward Brown Precis, Managing Director
Impact. Just how in the world does one quantify this difficult to define yardstick of consequence? How does one gauge a message's effect? Precis might be precisely the answer. Precis is one of the leading Media Analysis and Evaluation systems. And, during the last twelve years Fergus has completed its development. Since 1991, he has worked with all the major PR consultants in the UK and many large corporations on a wide variety of projects with Precis, ranging from product launches to complex pan-European and US-based Issue Management assignments. Fergus has an Honours degree in Social Psychology and international Marketing experience that spans over 20 years, focusing in Business-to-Business expertise. He's also a founder and past Chairman of AMEC, the Association of Media Evaluation Companies.
Millward Brown Precis, Managing Director
Impact. Just how in the world does one quantify this difficult to define yardstick of consequence? How does one gauge a message's effect? Precis might be precisely the answer. Precis is one of the leading Media Analysis and Evaluation systems. And, during the last twelve years Fergus has completed its development. Since 1991, he has worked with all the major PR consultants in the UK and many large corporations on a wide variety of projects with Precis, ranging from product launches to complex pan-European and US-based Issue Management assignments. Fergus has an Honours degree in Social Psychology and international Marketing experience that spans over 20 years, focusing in Business-to-Business expertise. He's also a founder and past Chairman of AMEC, the Association of Media Evaluation Companies.
Claus Moseholm
Co-Founder
Claus Moseholm has 10 years of experience from the advertising and communication business. He has a Master in Economics and worked in the mid nineties as a PR consultant with clients like LEGO. He has been running PR and communication in the Nordics for the real estate design company YOO as their communication manager. In 2001 he ventured with the award winning advertising agency Home Sweet Home which he was directing for two years until he set-up GoViral together with Balder Olrik in 2003 pioneering the field of viral marketing.
Co-Founder
Claus Moseholm has 10 years of experience from the advertising and communication business. He has a Master in Economics and worked in the mid nineties as a PR consultant with clients like LEGO. He has been running PR and communication in the Nordics for the real estate design company YOO as their communication manager. In 2001 he ventured with the award winning advertising agency Home Sweet Home which he was directing for two years until he set-up GoViral together with Balder Olrik in 2003 pioneering the field of viral marketing.
Fred Cavazza
Independent consultant and Social Media specialist
Frédéric CAVAZZA, a specialist in new technologies since 1997, has been working as a freelance consultant since 2006. After studying marketing he worked on numerous website and e-business projects for major clients. He is an innovation freak and shares his passion for the web and his favourite topics (e-marketing, web 2.0, usability, rich interfaces and virtual worlds) on different blogs: www.FredCavazza.net, www.RichCommerce.fr and www.MediasSociaux.com.
Independent consultant and Social Media specialist
Frédéric CAVAZZA, a specialist in new technologies since 1997, has been working as a freelance consultant since 2006. After studying marketing he worked on numerous website and e-business projects for major clients. He is an innovation freak and shares his passion for the web and his favourite topics (e-marketing, web 2.0, usability, rich interfaces and virtual worlds) on different blogs: www.FredCavazza.net, www.RichCommerce.fr and www.MediasSociaux.com.
Miguel Ángel Acosta Tally
Ask Jeeves, Vice President for European Business Development
Generally, Jeeves knows it all. But curious minds wanting to know the best and most successful way to expand across the globe might also want to Ask Miguel. He will pilot this leading provider of world-class information retrieval technologies, brands and services as it broadly expands across the European continent, adding to its US and Japanese saturation. Additionally he will evaluate other options for market penetration including acquisition and JV partnerships. Miguel Acosta is a CFA Charter holder and holds a B.S. in Economics and a Master's Degree in Finance from the Universidad La Laguna. He started his career at GBS Finanzas, a Spanish Investment Bank, in 1995, where he became Vice President. In 2000, he joined Yahoo! Europe as Business Development Director for Finance. Appointments as Strategic Development Director and Head of Monetization and Business Development for Search followed.
Ask Jeeves, Vice President for European Business Development
Generally, Jeeves knows it all. But curious minds wanting to know the best and most successful way to expand across the globe might also want to Ask Miguel. He will pilot this leading provider of world-class information retrieval technologies, brands and services as it broadly expands across the European continent, adding to its US and Japanese saturation. Additionally he will evaluate other options for market penetration including acquisition and JV partnerships. Miguel Acosta is a CFA Charter holder and holds a B.S. in Economics and a Master's Degree in Finance from the Universidad La Laguna. He started his career at GBS Finanzas, a Spanish Investment Bank, in 1995, where he became Vice President. In 2000, he joined Yahoo! Europe as Business Development Director for Finance. Appointments as Strategic Development Director and Head of Monetization and Business Development for Search followed.
Max Kornfit
Mogulus, CEO and Co-Founder
Based in New York, Max is presently co-founder and CEO of Mogulus (www.mogulus.com).. Max is an expert in user generated content, broadcast technologies and workflow, he previously founded ICF (www.icf.tv) a media asset management platform which was sold to Verizon Business in 2005. He held positions as VP of Digital Media at Verizon Business and Senior Vice President at IMG Interactive. Max is a recognized digital content industry pioneer and is regularly invited to speak and contribute at industry events/forums for the broadcast, broadband and mobile industry.
Mogulus, CEO and Co-Founder
Based in New York, Max is presently co-founder and CEO of Mogulus (www.mogulus.com).. Max is an expert in user generated content, broadcast technologies and workflow, he previously founded ICF (www.icf.tv) a media asset management platform which was sold to Verizon Business in 2005. He held positions as VP of Digital Media at Verizon Business and Senior Vice President at IMG Interactive. Max is a recognized digital content industry pioneer and is regularly invited to speak and contribute at industry events/forums for the broadcast, broadband and mobile industry.
Matt Rowley
Managing Partner Central
A few years ago Matt and some other guys thought; "why is it that ads and sales reps are focus of everything we do, when it's really word of mouth recommendation that's makes healthcare tick?".
Based on this they founded Central, a consultancy that challenges the accepted healthcare marketing 'wisdom' with word of mouth marketing science. The result is a pioneering, tailored approach to healthcare marketing that refreshingly no longer mimics out of date consumer models. In fact, much of what Central does is now ahead of consumer practice, especially in the area of Opinion Leadership. Clients they've pushed the boundaries with include GlaxoSmithKline, Novartis, Roche and Pfizer.
Matt has worked with over 50 healthcare brands; from multi-billion dollar blockbusters to medicines for rare diseases you hopefully will never hear of. Prior to Central he ran a couple of agencies in the Publicis Groupe, and before that he worked in global marketing for GlaxoSmithKline.
Managing Partner Central
A few years ago Matt and some other guys thought; "why is it that ads and sales reps are focus of everything we do, when it's really word of mouth recommendation that's makes healthcare tick?".
Based on this they founded Central, a consultancy that challenges the accepted healthcare marketing 'wisdom' with word of mouth marketing science. The result is a pioneering, tailored approach to healthcare marketing that refreshingly no longer mimics out of date consumer models. In fact, much of what Central does is now ahead of consumer practice, especially in the area of Opinion Leadership. Clients they've pushed the boundaries with include GlaxoSmithKline, Novartis, Roche and Pfizer.
Matt has worked with over 50 healthcare brands; from multi-billion dollar blockbusters to medicines for rare diseases you hopefully will never hear of. Prior to Central he ran a couple of agencies in the Publicis Groupe, and before that he worked in global marketing for GlaxoSmithKline.
Martin Oetting
t r n d
Martin Oetting is partner and Head of Communications and Consulting at trnd – the real network dialogue, Germany's first specialised Word of Mouth Marketing agency (www.trnd.com). A frequent speaker and an authority on Word of Mouth and Web 2.0, he is currently also writing a Doctorate dissertation on Marketing and Word of Mouth, at ESCP-EAP European School of Management (Berlin). Previously, he worked for Grey Global Group in various positions, on European and national accounts. Martin has a Master's degree in Business, after studying in Germany, France and England.
t r n d
Martin Oetting is partner and Head of Communications and Consulting at trnd – the real network dialogue, Germany's first specialised Word of Mouth Marketing agency (www.trnd.com). A frequent speaker and an authority on Word of Mouth and Web 2.0, he is currently also writing a Doctorate dissertation on Marketing and Word of Mouth, at ESCP-EAP European School of Management (Berlin). Previously, he worked for Grey Global Group in various positions, on European and national accounts. Martin has a Master's degree in Business, after studying in Germany, France and England.
Yubo Chen
University of Arizona, Researcher
Do actions speak louder than words? New technology is making two types of consumer interactions increasingly important: word-of-mouth learning from others' words (online product reviews posted by existing users) and observational learning from others' purchase actions (revealed through recommendation agents at seller's website). Which of these, words or actions, is most persuasive? How do they jointly impact consumer purchase behavior and product sales? Dr. Chen, an expert in on-line product information, offers answers to these questions based on his extensive studies of various online information sources and markets. Dr. Chen received his Ph. D. in Marketing from the University of Florida. He currently teaches marketing strategy and international marketing at the Eller College of Management at the University of Arizona. His current research investigates strategic implications of different consumer social interactions and how various product reviews are changing the landscape of marketing strategy. His research has been published in leading academic marketing journals such as Marketing Science and Marketing Letters.
University of Arizona, Researcher
Do actions speak louder than words? New technology is making two types of consumer interactions increasingly important: word-of-mouth learning from others' words (online product reviews posted by existing users) and observational learning from others' purchase actions (revealed through recommendation agents at seller's website). Which of these, words or actions, is most persuasive? How do they jointly impact consumer purchase behavior and product sales? Dr. Chen, an expert in on-line product information, offers answers to these questions based on his extensive studies of various online information sources and markets. Dr. Chen received his Ph. D. in Marketing from the University of Florida. He currently teaches marketing strategy and international marketing at the Eller College of Management at the University of Arizona. His current research investigates strategic implications of different consumer social interactions and how various product reviews are changing the landscape of marketing strategy. His research has been published in leading academic marketing journals such as Marketing Science and Marketing Letters.
Emmanuel Vivier
Vanksen|Culture Buzz, CEO
With a double background in marketing & web technology, Emmanuel has been collaborating for the past 7 years with major international brands such as Sony, Warner Bros, Nokia, Ubisoft, BenQ, LG, 20th Century Fox,... to help them to innovate in their marketing & communication. Emmanuel is the Managing Director and Cofounder of Vanksen Group (www.vanksen.com) and its Buzz, blog & viral marketing agency Culture-Buzz. With more than 650 published articles, his business blog (www.culture-buzz.com) has become the biggest french speaking observatory on word of mouth and alternative marketing techniques. Emmanuel is the cofounder of BuzzParadise (www.buzzparadise.com) an international platform to connect brands and influential consumers (bloggers, experts, buzzers, etc). BuzzParadise assists brands in creating word of mouth marketing campaigns to generate 'buzz' around their products and services by offering opinion leaders access to exclusive information, VIP events or products & samples testing. He holds a MBA from McMaster University (Canada) and a Master in International Marketing from Euromed Marseille (France).
Vanksen|Culture Buzz, CEO
With a double background in marketing & web technology, Emmanuel has been collaborating for the past 7 years with major international brands such as Sony, Warner Bros, Nokia, Ubisoft, BenQ, LG, 20th Century Fox,... to help them to innovate in their marketing & communication. Emmanuel is the Managing Director and Cofounder of Vanksen Group (www.vanksen.com) and its Buzz, blog & viral marketing agency Culture-Buzz. With more than 650 published articles, his business blog (www.culture-buzz.com) has become the biggest french speaking observatory on word of mouth and alternative marketing techniques. Emmanuel is the cofounder of BuzzParadise (www.buzzparadise.com) an international platform to connect brands and influential consumers (bloggers, experts, buzzers, etc). BuzzParadise assists brands in creating word of mouth marketing campaigns to generate 'buzz' around their products and services by offering opinion leaders access to exclusive information, VIP events or products & samples testing. He holds a MBA from McMaster University (Canada) and a Master in International Marketing from Euromed Marseille (France).
Willem Sodderland
Buzzer Inc., CEO
The verb "buzzen" has recently become a "buzz" word in The Netherlands. Willem launched Buzzer end of 2004 and is currently looking to expand into other European markets. Before jumping into the brave new world of WoM, he worked for good old Michael E. Porter's Monitor Group, and launched an incubator in 1998 to start his first WoM-related venture in 2000. Ever since, he has been involved in product & marketing innovation, both as a consultant and an entrepreneur. The exposure to new products and its ambassadors, the taste of the raw power of the consumer's opinion left him wanting more of it. Better harnessed, managed and stimulated. Buzzer was something lurking in the shadow of his thoughts and has now become a fantastic reality. He just might stick to this for more than one year... Willem holds a Master of Laws which he uses to sue companies that refuse to work with Buzzer and fully adopt WoM as a marketing tool.
Buzzer Inc., CEO
The verb "buzzen" has recently become a "buzz" word in The Netherlands. Willem launched Buzzer end of 2004 and is currently looking to expand into other European markets. Before jumping into the brave new world of WoM, he worked for good old Michael E. Porter's Monitor Group, and launched an incubator in 1998 to start his first WoM-related venture in 2000. Ever since, he has been involved in product & marketing innovation, both as a consultant and an entrepreneur. The exposure to new products and its ambassadors, the taste of the raw power of the consumer's opinion left him wanting more of it. Better harnessed, managed and stimulated. Buzzer was something lurking in the shadow of his thoughts and has now become a fantastic reality. He just might stick to this for more than one year... Willem holds a Master of Laws which he uses to sue companies that refuse to work with Buzzer and fully adopt WoM as a marketing tool.
